2 Reasons Why Most Business Pitches Fall on Deaf Ears

13 replies
Hi Guys.

This morning, I received 2 emails that elicited a little chuckle. But that also inspired me to write this guest.

Someone filled out my contact form with a pitch to me, a potential client, for their $1 article services. Meaning I pay only 1 dollar for an article that their authors create for me.

I also received an email from a blogger who wanted to place a health insurance related article on my blog. My blog being a blogging tips blog.

We can make wise cracks and all but at the end of the day, most business pitches (like these 2 attempts) fall on deaf ears for 2 reasons.

Most online entrepreneurs do not practice creating and the masses refuse to practice connecting too.

The $1 an article consultant has a tiny fleet (or perhaps a solo act) or writers with no writing skills, because if you have writing skills, you gain the confidence and clarity to charge more than $1 per article. Like perhaps $100 per article. A small % of these low-ballers are actually skilled writers who don't know their worth, or who live in developing nations where making a few bucks literally satiates their daily bread quota. But those cases are few and far between.

This freelancer (or freelancing boss) also has no friends. Because people with large, supportive, loyal friend networks do not blindly fill out contact forms to pitch people with any opportunity, let alone an opportunity consistent with paying $1 per article. Business finds the connected entrepreneur, through their supportive, loyal friend network of referrals.

Ditto for the guy who filled out my contact form to pitch me a health insurance guest post on a blogging tips blog. He has no successful blogging buddies who would teach him never to pitch a blogger outside of the health insurance niche, because this is a waste of time. Even if 1 out of 1000 bloggers places the guestie, their audience is not interested in health insurance.

This blogger likely has poor writing skills too because skilled writers with solid friend networks discover that work/business, finds them. Meaning they grow their freelancing business by attracting clients, both through the quality of their writing (said quality the result of practicing writing, for years) and through the referring traffic from their blogging buddies.

Practice Creating

Practice creating content daily. Either in a Word document - for you bloggers out there - or through guest posting. Or if you are a video guy or gal, either upload a video to YouTube daily or practice shooting videos with your camera, offline.

When you practice creating content daily, diligently, for months, then years, the confidence and clarity you gain through your persistent practice draws business to you, based on you being really good at what you do, through your practice. But usually, not a ton of business...because you need to....

Practice Connecting

Practice connecting with successful entrepreneurs in your niche by helping these folks out, without looking for anything in return.

Be generous.

Promote top entrepreneurs via social media, then tag them on social sites.

Refer to these folks via your blog, then tag 'em to give them props and to connect with these pros.

Mention them via your newsletter, or through your products or services.

By patiently helping successful entrepreneurs, you will befriend these folks over weeks, months and years.

This is how you become connected. But don't buy into the illusion that this connecting process happens passively, or easily, or seamlessly. It is not a becoming, but, a conscious decision to serve and befriend successful entrepreneurs from your niche.

When you surround yourself with 10, 50, 100 or more rocking entrepreneurs from your niche, who:

- promote you
- endorse you
- refer business to you
- buy your eBooks and products
- hire you for your services

your business grows steadily. Then, quickly.

You will never ever ever fill out a contact form for a blind or cold pitch again.

Business will flow in warm, ready to buy, ready to hire, because your commitment to practicing your creating and connecting skills, over months, then years, ensures that business flows your way.

I'd suggest this; before you pitch anybody, serve them. Help them. Comment on their blog. Tweet their post. Buy one of their eBooks.

Then, over time, as you pay your dues and practice your creating skills, your generosity will open profitable doors for you, through increased features, interview requests with top entrepreneurs, and a wide range of other rocking opportunities that benefit all parties involved.

When you know people (by practicing connecting) and when you become a known commodity in your niche (by practicing creating) most or all of your business will find you, sans pitching.

What say you?

Are you playing more of a numbers/pitching game?

Or do you focus heavily on improving your creating and connecting skills through persistent practice, allowing business to flow to you?

I prefer to accept or turn down invitations, versus pitching, but that's just me. More fun, much less effort, bigger business growth, I have seen, over the long haul.

What do you think?

Ryan
#business #deaf #ears #fall #pitches #reasons
Avatar of Unregistered
  • Profile picture of the author Steve B
    Originally Posted by ryanbiddulph View Post

    Are you playing more of a numbers/pitching game? Or do you focus heavily on improving your creating and connecting skills through persistent practice, allowing business to flow to you?

    The problem with your method, Ryan, is that it takes time, some learning, practice, effort, and probably some patience. Who can be bothered? Why worry about actually laying a solid foundation for a profitable business? It's easier to just buy a pie-in-the-sky $7 guide that will have you making a full time income in no time flat!

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11214439].message }}
    • Profile picture of the author ryanbiddulph
      Hi Steve,

      That is it dude.

      There is such an emphasis on getting rich quickly that folks lose all common sense, or even, intelligence, and allow their greed or fear of going broke to cloud their minds.

      Or maybe, just maybe, we can live the dream with a $7 guide

      Ryan
      Signature
      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11215356].message }}
  • Profile picture of the author Brent Stangel
    What say you?
    You got some spam.

    Spammers are playing a numbers game. The problem with that is; spam is mostly un-targeted.

    So, your post should be about targeting your audience.

    Brent
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[11214507].message }}
    • Profile picture of the author ryanbiddulph
      Hi Brent,

      They certainly do play the numbers game.

      And imagine if the spammers, who are reading this post, follow my advice?

      They would actually stop pitching, start creating, start relationship building, and then, they would begin to build a successful business.

      Targeting would be a nice offshoot from this discussion as well. Who to target, as far as heavies in your niche, how to help them, to build bonds and then, how to create targeted content to draw interested readers and customers to you.

      Thanks for sharing.

      Ryan
      Signature
      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11215357].message }}
  • Profile picture of the author Lana2303
    Thank you, your article made me think.
    {{ DiscussionBoard.errors[11214884].message }}
    • Profile picture of the author ryanbiddulph
      Lana thanks a bunch.
      Signature
      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11215359].message }}
  • Profile picture of the author Alangile
    Thanks for the info. This needs more study
    {{ DiscussionBoard.errors[11215143].message }}
  • Profile picture of the author ryanbiddulph
    Cool deal A. Glad you liked it.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11215358].message }}
  • Profile picture of the author JasonTheFreeman
    This makes a lot of sense. After all, you need a lot of blood and sweat to get anywhere further with any goal.

    But aren't you making a bit of an assumption that since they're pitching they aren't practicing creating and connecting?
    {{ DiscussionBoard.errors[11215886].message }}
    • Profile picture of the author ryanbiddulph
      Hi Jason,

      I'd say, they may be doing some creating and connecting but when you get really good at creating and connecting - after years of practice - you never never need to pitch everybody. Everything comes to you - business, opportunities, etc - through your persistent creating and connecting.

      I have placed over 1000 guest posts. I only pitched 3 bloggers, on world famous blogs, as an experiment. Everything else popped up in my inbox.

      Toss in my features on Virgin, Fox News, Entrepreneur and Forbes, all of which came to me without me ever pitching once for an interview on these rocking sites, and it shows the power of helping, and allowing in success, versus trying to reach out.

      No right or wrong approach here, just a reason why many folks struggle to build a prospering business and why it seems to flow to some folks, freely.

      Thanks much.

      Ryan
      Signature
      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11216435].message }}
  • Profile picture of the author Trusylver
    I operate a specialist fitness blog, which does NOT promote supplement use with a number of articles explaining why. 9/10 pitches I receive are supplement companies. Do these people ever actually get an understanding of the sites they are pitching to or just assume all fitness sites want to promote their products.
    Signature
    {{ DiscussionBoard.errors[11221783].message }}
    • Profile picture of the author celente
      Originally Posted by Trusylver View Post

      I operate a specialist fitness blog, which does NOT promote supplement use with a number of articles explaining why. 9/10 pitches I receive are supplement companies. Do these people ever actually get an understanding of the sites they are pitching to or just assume all fitness sites want to promote their products.
      yes, its more like BUY MY CHIT!

      they never give any real content, and real help these days. Its millennial marketing. They have no idea. People since 911, and financial crisis, want more content, and more trust before they buy.
      {{ DiscussionBoard.errors[11222533].message }}
Avatar of Unregistered

Trending Topics