VLOG MORE, OFFER MORE, FEATURE MORE...
I have decided to VLOG more. Previously, I'd sit in front of camera, use B-Roll to illustrate a point, and point people to the link in my description. I'll be VLOGGING more and REGARDLESS of your niche, I think it's a great idea. In the cooking niche? VLOG picking up ingredients prior to cooking a recipe featured in the cookbook you're marketing. In the weight loss niche? VLOG your journey to implementing a system to losing weight as featured in the product you're promoting. I'll also be offering more. I'll be taking a portion - a valuable portion of my training product and offering it up 100% free. Previously, my "hook" was valuable, but I've decided to increase the value by offering real / actionable content up for free.
Feature more... Yesterday, I was out and about VLOGGING and some kids chased me across the parking lot screaming "are you a VLOGGER!?" I tried to avoid them because my channel is relatively small (less than 5,000 subs) and I didn't want to "embarass" myself and let them down when they found out I'm not at 50k... Then my wife scolded me; "you should have featured them in the VLOG, they'd have turned their whole schools into subs..." I blew it. So, if you're in the grocery store shopping for ingredients to help promote your cook book, or in the gym working out, and people approach them take that as an oppty to include them in the final edit. Get their social media and let them know they've made, they'll promote to their circle....
PLAY THE YOUTUBE GAME TO WIN...
NEW creators will be hit hardest by these changes. Let me stress that NEW CREATORS. A lot of you guys have vids that are on the gravy train (for now) and you're appearing in page one and the first thing in the descriptions of your vids is a link back to your site.
You're generating leads like nobody's business. Your funnel is high converting, and you continue optimize. Life is good.
But new creators have NO SHOT of being promoted if your offer (hook) produces a high CTR (a high rate of users who click off YT). However, a simple work around is to be "hyper active" on social media (Twitter, FB, IG, Snap). You can also use banners inside the vids of your BEST content.
YT has NO PROBLEM when folks leave YT to engage with you on social media as most effective YouTubers are using social media to in turn bring users back into YouTube. They're promoting every video they upload. So, YouTube is able to say; "you're bringing someone off FB or Twitter and instead of FB or Twitter getting paid when they consume an ad, we can get paid." Once they get on your social media, then you can use your link / hook to get them to go to your website, get the opt-in and proceed to close the sale.
It's a fun and challenging new time on YT and I'm actually quite excited for these changes even though they're negatively impacting my view count at the moment because I know many will fail to adapt, and they'll perish which will leave a larger pool of leads / money for those who are able to adapt.
In 2020 75% of all the content on the web will be consumed in the form of video. The kid who is about to graduate college this year (2017) and decides he wants to get into the MMO niche is much more inclined to be responsive to GREAT content on YouTube vs. reading reading text on your blog.
Speaking of the MMO niche, there will be changes and the best in that niche will have to adapt. I see a lot of products that promise "quick hit" profits all over the web "How I Made $XX,000,000 in 30 Days With This Trick" - the "tricks" will be less marketable and amazing and well thought out content with an effective "opt in" strategy will rule the day because e-mail ain't goin no where anytime soon.
-my 1 cent