What can this scammer teach you about Internet marketing?

24 replies
Reading Russell Brunson's book the other day, he starts off talking about Frank Abagnale.

He is a con-man who impersonated a wide range of professionals including an airline pilot and a lawyer.

He also claims that he impersonated a Sociology Professor at Brigham Young University, without any of his students realising.

When he was asked how he get got away with it, he told police that he just read one chapter ahead of the students each lesson.

This is kinda inspiring when it comes to creating content online, because when it comes to sharing our knowledge we don't have to have a formal education, or be an expert.

You just gotta know how to take your students a step or two ahead of where they are now.

There are 3 types of teacher, that I know of. You'll probably fall into one of these, so there's no need to deceive anybody.

1. The actual expert - they've been there, done it, got the t-shirt.

2. The reporter - someone who sources out the info you need, and separates the good from the bad.

3. The role model - someone who's also learning, and is sharing their journey.

The important thing, imo, is to start doing and don't let self-doubt hold you back from sharing the things you love.
#internet #marketing #scammer #teach
Avatar of Unregistered
  • Profile picture of the author Oziboomer
    Originally Posted by Michael Meaney View Post

    When he was asked how get got away with it, he told police that he just read one chapter ahead of the students each lesson.
    Just wondering Michael. . . .

    are you a slow or fast reader?

    What did your teachers in school say?

    I can guess the answer.

    Fun how things turn out though, don't you think?

    Best regards,

    Ozi
    {{ DiscussionBoard.errors[11221333].message }}
    • Profile picture of the author Michael Meaney
      Originally Posted by Oziboomer View Post

      Just wondering Michael. . . .

      are you a slow or fast reader?

      What did your teachers in school say?

      I can guess the answer.

      Fun how things turn out though, don't you think?

      Best regards,

      Ozi
      Who cares what school teachers say?

      Why would I let someone else define me?

      I dropped out of school (big surprise right?). If I'd listened to what the teachers said I would have believed that I'd never amount to anything, and I wouldn't have used my "problem with authority" to my advantage.

      Some people communicate better through writing. Some through video. Some through audio.

      It's abundantly clear, especially to the people on my email list, which one is not for me.
      {{ DiscussionBoard.errors[11221407].message }}
  • Some new online marketers think that you have to make a million dollars online first before you can be perceived as an authority in your niche.

    If you know how to make a $1,000 or $10,000 online per month, other new aspiring online entrepreneurs will pay you hundreds, even thousands of dollars to learn what you already know how to do.
    {{ DiscussionBoard.errors[11221348].message }}
  • Profile picture of the author Frank Donovan
    I think the more valuable lessons here are:

    1) Be skeptical about self-appointed experts.
    2) Don't assume that a title confers authority.
    Signature
    TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

    {{ DiscussionBoard.errors[11221358].message }}
  • Profile picture of the author discrat
    Nothing like being " inspired" by a Sociopath
    {{ DiscussionBoard.errors[11221359].message }}
  • Profile picture of the author JohnMcCabe
    Abagnale had the advantage of using a book prescribed by the university.

    Out here in the real world, what if the "book" you are staying one chapter ahead in is total BS?

    While you don't have to be the world's foremost expert on a topic, some semblance of competence would be nice.
    {{ DiscussionBoard.errors[11221385].message }}
  • Profile picture of the author quadagon
    I think this would be a great example of building your house upon the sand.
    Signature
    I've got 99 problems but a niche ain't one
    {{ DiscussionBoard.errors[11221436].message }}
  • Profile picture of the author nicheblogger75
    The only thing that matters is that people perceive value from what you're offering and are willing to pay you for it.

    Diplomas, degrees, experience, and even achievements is all bullshit.

    And here's something people won't like but I'll say it anyway because it's what I did and now I'm very successful - nothing wrong with "fake it 'til you make it."

    I was selling "make money online" products long before I ever made any money online.

    I was building a list and making sales as an affiliate - which basically means I was using other people's hard work and reputations to stuff my own pockets.

    And you know what? I don't give a sh*t what anybody thinks of me and I would do it all over again the same exact way again.

    I'm my own boss. I do what I want, when I want, and I answer to nobody.

    And yeah, I "faked it til I made it."

    As far as I'm concerned, Frank Abagnale is a genius.

    And one more thing - thousands of other successful marketers did the exact same thing I did.

    You may not like it but at least respect me for being honest!
    {{ DiscussionBoard.errors[11221764].message }}
    • Profile picture of the author DABK
      He was bloody clever. Being bloody clever does not prevent the FBI from using tons of their bloody clever people from hunting you down. By the way, once they caught him, they offered him a job.

      Originally Posted by John Milligan View Post

      If Frank was so bloody clever why was he talking to the police? Obviously he got caught and that ain't clever. (Just saying)
      The issue I have with you is that you're contradicting yourself.

      The only thing that matters is that people perceive value from what you offer and
      diplomas, degrees, experience and even achievements is all bullshit

      you say, unaware, apparently of the fact that a lot of people perceive you and your offer as valuable (or more valuable) based on the fact that you have a diploma, degrees, experience and achievements.

      You are using yourself as an example, aware that you made money based on the work of others, unaware that you made money based on the experience/achievements of those others.

      I do agree with you that, often, diplomas, etc. are getting too much attention, that appointing yourself good enough is often required...

      But I think you're going too far when you say diplomas and such don't matter.

      A couple of extremes, to make my point clear:
      would you get a heart surgery from me? (I'm cheaper than the guys at the Mayo Clinic)?

      Kids cannot do what you're doing for one reason: no experience.

      If you wanted to look like a bodybuilder, would you hire a guy at the gym who looks like you want to look, one who looks like you want to look and is a certified trainer or a Mr. Universe winner?

      Originally Posted by nicheblogger75 View Post

      The only thing that matters is that people perceive value from what you're offering and are willing to pay you for it.

      Diplomas, degrees, experience, and even achievements is all bullshit.

      And here's something people won't like but I'll say it anyway because it's what I did and now I'm very successful - nothing wrong with "fake it 'til you make it."

      I was selling "make money online" products long before I ever made any money online.

      I was building a list and making sales as an affiliate - which basically means I was using other people's hard work and reputations to stuff my own pockets.

      And you know what? I don't give a sh*t what anybody thinks of me and I would do it all over again the same exact way again.

      I'm my own boss. I do what I want, when I want, and I answer to nobody.

      And yeah, I "faked it til I made it."

      As far as I'm concerned, Frank Abagnale is a genius.

      And one more thing - thousands of other successful marketers did the exact same thing I did.

      You may not like it but at least respect me for being honest!
      {{ DiscussionBoard.errors[11222281].message }}
    • Profile picture of the author discrat
      Originally Posted by nicheblogger75 View Post


      And you know what? I don't give a sh*t what anybody thinks of me and I would do it all over again the same exact way again.

      I'm my own boss. I do what I want, when I want, and I answer to nobody.

      And yeah, I "faked it til I made it."



      You may not like it but at least respect me for being honest!
      You go bro
      {{ DiscussionBoard.errors[11222292].message }}
  • Profile picture of the author Alangile
    good info!
    {{ DiscussionBoard.errors[11221840].message }}
  • Profile picture of the author John Milligan
    If Frank was so bloody clever why was he talking to the police? Obviously he got caught and that ain't clever. (Just saying)
    {{ DiscussionBoard.errors[11222257].message }}
  • Profile picture of the author ryanbiddulph
    Hi Michael,

    My suggestions:

    1: Be Honest
    2: Help People
    3: Hone Your Skills
    4: Sleep Well at Night
    5: Build a Thriving Business

    I do get teaching as you learn - I recall Ray Higdon stressing this when I was new to online marketing a decade ago - as we all tend to do this at times, early in our careers.

    But I am really really really big on being genuine, authentic and honest. Frank A and marketers who try to get over on folks, online and offline, find that their lack of clarity and manipulate ways lank them in hot water. Even if they "succeed" (in parting people from money, etc) they cannot enjoy it anyway.

    Reminds me of drug dealers or other folks who earn fortunes illegally, bragging of their wealth and in the same breath, hiding away, being surrounded by a fortress. What's the point?

    Be honest. Have fun. Help people. Sleep well at night. Build a thriving business and enjoy the ride.

    Ryan
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11222365].message }}
    • Profile picture of the author Michael Meaney
      Originally Posted by ryanbiddulph View Post

      Hi Michael,

      My suggestions:

      1: Be Honest
      2: Help People
      3: Hone Your Skills
      4: Sleep Well at Night
      5: Build a Thriving Business
      I agree with you man, I never suggested being dishonest...

      Re-read the last part of my post about the 3 types of teacher and doing what you love; all 3 are legitimate and none require any form of deception.
      {{ DiscussionBoard.errors[11222512].message }}
  • Profile picture of the author Steve B
    Originally Posted by Michael Meaney View Post

    Reading Russell Brunson's book the other day, he starts off talking about Frank Abagnale. . .

    He also claims that he impersonated a Sociology Professor at Brigham Young University, without any of his students realising.

    Maybe Russell Brunson (who, btw, went to BYU himself - and so did I many years earlier) should have checked his sources before relating this "story" about Frank Abagnale impersonating a professor.

    BYU denies that this incident ever happened after going through their full departmental employee records.

    From a local newspaper article:
    "The man hailed as the world's greatest con man has claimed he taught sociology for a semester at Brigham Young University with a fake degree from Columbia University.

    BYU's reaction: Liar, liar.

    For the record, there is no record of a Frank W. Abagnale Jr. at The Church of Jesus Christ of Latter-day Saints-owned school, which requires faculty and students to follow a strict honor code.

    There also isn't a paper trail for any Frank Williams, Robert Conrad, Frank Adams, and Robert Monjo -- all known aliases for Abagnale, whose life and crimes serve as the inspiration for the new Steven Spielberg movie, 'Catch Me If You Can.'"

    The BYU spokesperson then added what I thought was an astute and almost funny comment:
    "It's important to remember we are dealing with someone who is famous for being a liar," said Michael Smart, a BYU spokesman. "You get the feeling he could tell a good story."
    So while the story is interesting, it may be a total fabrication by Abagnale.



    Yes, as nicheblogger75 points out, "fake it til you make it" does payoff sometimes . . . but the faker assumes the risk of being exposed for being what he is . . . and I can't help but think that is a bad thing for any marketer's reputation. Sometimes people find out the truth immediately - sometimes never. Abagnale spent time in prison in three different countries so his lies did catch up with him.


    Originally Posted by Michael Meaney View Post

    The important thing, imo, is to start doing and don't let self-doubt hold you back from sharing the things you love.
    Bravo! I couldn't agree with you more. If you don't put yourself in the game, you have almost no chance of bettering your current situation.

    Thanks for the thread.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11222366].message }}
  • Profile picture of the author ChrisBa
    I remember the movie about him (catch me if you can). It was interesting.

    I don't support what he did or the ethics (or lack of) but he was pretty smart to be able to do what he did.
    {{ DiscussionBoard.errors[11222488].message }}
  • Profile picture of the author Rory Singh
    No one needs to try and fool anyone else into believing that they are an expert.

    Online there is 'perceived' value and real value. However most people are only buying into perceived value.

    The gurus who most people claim they dislike seem to be to be the ones people tend to follow.

    Eben Pagan said it a long time ago...if people don't already know you, you can have a ton of value to share with them but most won't recognize it as value.

    So what do you do?

    You have got to keep sharing your value regardless of your status.

    Most people will hold themselves back because of this idea.

    However...don't be like most people!

    If you have value to share ...something you have learned or have gone through...that can help another soul...share it!

    You don't have to be a guru.

    All you need is to be a little ahead of the many others pursuing this industry.

    Never say someone won't benefit from the value that you may have to offer.

    Because someone out there will!

    People take info from people they resonate with.

    Keep putting yourself 'out there' and the people who resonate with you will gain from your knowledge and experience.
    {{ DiscussionBoard.errors[11222502].message }}
  • Profile picture of the author JasonTheFreeman
    When I was young the concept of a con artist seems really appealing. having a bit of knowledge about everything to seem convincing enough. Like a chameleon.

    But as I grew up I realized that there is something beyond the results you get that seems to be missing with the fakers.

    I'm talking about internal satisfaction. Sure some of the scammers out there only care about the results and don't care if they are internally satisfied. But it's a totally different feeling when you have earned the title of an expert and you can without a doubt call yourself one. That internal feeling that satisfaction that you worked hard for your title and are reaping the benefits of it.

    Take med school for example. It's really costly and takes a lot of time to complete but when you finally finish it, the satisfaction is great. then results will follow.

    Nevertheless, I agree with the original post about the 3 types of teachers, just be honest where you are.
    {{ DiscussionBoard.errors[11222682].message }}
  • Profile picture of the author webdogs
    Internet Marketing Africa have upgraded their website. Instead of the free blog announcement that used to greet site visitors, you are now welcomed by a few PLR articles about Network Marketing/Multilevel Marketing (MLM). Note how the website is still basic and lacks information about what the company does.
    {{ DiscussionBoard.errors[11222715].message }}
  • Profile picture of the author maxsi
    I followed many things of Russell because it's a sort of inspiration ( never bought a single product of him ).

    Today it's very easy .... there are ways to make $5K - $15K per month without a single action of internet marketing
    {{ DiscussionBoard.errors[11222819].message }}
    • Profile picture of the author nicheblogger75
      Originally Posted by maxsi View Post

      I followed many things of Russell because it's a sort of inspiration ( never bought a single product of him ).

      Today it's very easy .... there are ways to make $5K - $15K per month without a single action of internet marketing
      Absolutely.

      I just started playing around with cryptocurrency about 3 weeks ago, and I've made $500 profit this month alone (on Steem, Bitcoin, Ethereum, and Litecoin).

      I'm thinking that within a year's time I should be able to hit at least 10K per month just from messing with crypto.

      I'm telling you guys, crypto is still "new," and basically not that many people are doing it.

      The time to get in is NOW.

      Actually, the time to get in on Bitcoin was a few years ago, but you can still make a bunch of money from it.

      The thing is that people don't realize that there are dozens of other cryptos besides Bitcoin, and there are ICOs (initial coin offerings) happening all the time.

      Right now I would say invest in Steem or SBD (Steem Backed Dollar), Ethereum and Litecoin.

      Heck, if you are a halfway decent writer or blogger, you can sign up to SteemIt and get paid good money to write.

      I'm a pretty shitty blogger and even I have a post that made over $100 (and several others that made $20+), and all I did was basically embed of a video of myself shaving with a safety razor.

      There are still so many ways to make money online that it absolutely blows my mind when I see posts that people can't do it.

      Trust me. I'm not that smart so if I can do it, anyone can.

      Bottom line- There is something for everyone when it comes to making money from the Internet. You simply have to find your "niche" and you can succeed.
      {{ DiscussionBoard.errors[11222960].message }}
Avatar of Unregistered

Trending Topics