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3 Ways to Sell My Course - Can You Help me Please :)

by Joutlawtowns
12 replies
Thanks in advance for your help.

I plan to sell a course for about $67-97. I've been building my email list and deciding what my next steps should be. Here are the following ways I've thought about marketing the course.

1) Create a free mini course to be given over 3 days through an email autoresponder. After the last lesson, I will send them to page with a discounted offer for the full course for a set number of days.

2) Do a webinar (eventually recording a evergreen webinar). After the webinar I will offer them the course discounted for a set number of days.

3) Do a full product launch Jeff Walker Style. Launch with 4 videos and open the cart for five days. My hesitation with doing this is because of the price point of my product.

Which do you tend to go with? My niche is in the parenting market. I've seen most people doing option #2 and option #3, but most of the products are at the $200+ range. I guess maybe I should raise my prices, but I am a little bit scared since this will be my first venture into this market. I do believe my product has the potential to help parents with an issue that will forever change the course of their child's lives, so maybe they would be less price elastic than I believe.


Jo
#sell #ways
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  • Profile picture of the author Randall Magwood
    Why would you offer them a discounted price?
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    ==>> Free book reveals make money with affiliate marketing
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    • Profile picture of the author Joutlawtowns
      Trying to nudge people into action. Give them an incentive to make a decision.
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  • Profile picture of the author TheTrafficOutlet
    Focus on 1 and if that brings results than hey well done if not try 2 and 3. Btw if you truely believe you have something good and not trash ( like 90% of stuff online nowadays lol ) than you should not be afraid to raise your price. Afterall once you are set going with a few reviews feedback etc you can take quick adjustments and focus on a more established approach. Good luck.
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    • Profile picture of the author Joutlawtowns
      You are right, I'm going to go with the webinar and test. Once I get more feedback on the product, I see where pricing goes. Thanks for the response.
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    • Profile picture of the author sunpeaks589
      I also Agree with them with 1 option you will get idea about target audience attract to this than you can go further
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  • Profile picture of the author Bizopboost
    With a niche / subject like yours. I ll go with the Webinar.
    This is the parent talking LOL.
    I ll be very interested attending that kind of Webinars.
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    • Profile picture of the author Joutlawtowns
      Webinar it is. I have the script pretty much set. Now I just need to set the slide deck. I have an account with webinar jam, so I off to learn how to actually do it. Thanks for the response.
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  • Profile picture of the author JasonTheFreeman
    Think about what parents will think...hmmm let me try...

    1.) Aint nobody got time for that
    2.) Hmmmm Interesting
    3.) Ignorable

    The good thing about 2 is it sets a date to anticipate and it peeks curiosity.
    go for 2!
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    • Profile picture of the author Joutlawtowns
      Webinar it is! Luckily I'm furthest along in making a webinar a reality. I've set the date for the 19th, which should give me some time to promote. Thanks for your input.
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  • Profile picture of the author helisell
    Just do ONE of them...like NOW!!!

    Just do it to a section of your list and see what results you get. Then do another version of the launch to another part of the list and then the third section.

    We've all been where you are and tried ONE thing only to discover it wasn't right for our niche so had to change direction etc etc.

    At this stage you have no idea whether any of this will work so you have to put aside all fear and get SOMETHING OUT NOW.

    The quicker you find out what DOESN'T WORK...the quicker you'll find a strategy that DOES.

    The sooner you hit the brick wall of failure the sooner you'll try something else....and that is basically what all this is about, ask anyone on here and they'll tell you the same.

    Good Luck.
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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    • Profile picture of the author Joutlawtowns
      Thanks for the idea about sectioning my list and testing an idea. I am going to set a webinar for the 19th and it makes a lot of sense to send the offer to about 300 people on my list. Off to make that happen.
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  • Profile picture of the author discrat
    I have always liked number 1. And have the Course for about 2 weeks. You qualify your leads much more effectively with a mini Course instead of just giving away a ebook as a lead magnet.

    Get them to sign up for mini Course via email and at the end of each lesson have a P.S. with a aff. link to a product that will give them more in depth help to their problem.


    - Robert Andrew
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