People are responding to my ads, for about 10-11 cents per click, and my ad has a picture of what I am selling, the exact same picture I use on my site. So I figured that people clicking on my ads are people who actually want to buy that product. But once they get to my landing page, not only do I not get any sales, but NOT EVEN ONE OF MY VIEWERS advances to the next page. So either my button doesn't work or there's something terribly wrong with my landing page. I check my button, it's working, and I have no clue what's wrong with my landing page, it just has a button that leads users to the next page and a bunch of reasons why users should click that button. So my question to a more knowledgeable group of people is, what am I doing wrong? Here is the link to my landing page for those who are interested: http://daffinjewelry.com/welcome-angel-wing-earrings .
I appreciate all the great feedback I have gotten from this site and I have incorporated all the suggestions into a completely new layout here: http://daffinjewelry.com/welcome-angel-wing-earrings2 . I have added past pictures and reviews customers have sent in, a detailed description of the benefits buyers will receive from these earrings, more detailed product description, and made the layout and the look of the site much nicer (at least to me it looks nicer). The funnel has come a very long way from what it used to be (which, I now see, my first website was doomed from the start). Oddly enough, however, my conversion rate is still nonexistent, and since my cost of advertising has risen from 11 cents per click to about 44 cents per click, I'm starting to fear I might have to abort this attempt at creating a sales funnel.