Why You Need to Use Your Brain if You Choose Internet Marketing

by Steve B 12 replies
Why is it that people believe everything they read, see, or hear online?

Why is it that people who are usually honest sometimes lie online?

Why is it that intelligent people fall for hype and bogus claims online?

Why is it that good people don't hesitate to give very bad advise online?

Why is it that scammers, spammers, and thieves prey on innocent people?

Here's just one (of many) good reasons:

Today's tip: To be successful as an Internet marketer, you need to use your brain in order to combat the anonymity of the Internet!

To that end, let me suggest five very simple "filters" that will help you.

1- What does your brain tell you when you hear statements like:
  • "I read it online" . . .
  • "This will solve all your problems" . . .
  • "If I can do it, you can do it too" . . .
  • "If just 1% of your prospects buy" . . .
  • "This is the most important email you will ever receive" . . .
  • "Here is your once-in-a-lifetime opportunity" . . . ?

2- When you're faced with a purchase decision and you're all lathered up and sweaty, would it be wise to take a break, back off, and use your brain instead of following your pulse in your final decision?

3- In the struggle between intellect-reality-common sense-self discipline

your brain is a marvelous partner that will help you to make and apply the correct thinking if you will but engage it and follow it.

4- Is your brain constantly at work helping you learn from your marketing mistakes? If not, you'd better apply for a new one that will.

5- In driving, the most important safety equipment in the car is the nut that holds the wheel: you . . . likewise . . . in Internet marketing, the most important factor in your online success: you (with your brain engaged).

P.S. Don't take this post too seriously . . . but seriously, don't put your brain in sleep mode.

The very best to all of you,

#main internet marketing discussion forum #brain #choose #internet #marketing
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  • Profile picture of the author oppyeaunome
    I love this. Basically the feeling most people have when they are just getting started online.

    "2- When you're faced with a purchase decision and you're all lathered up and sweaty, would it be wise to take a break, back off, and use your brain instead of following your pulse in your final decision?"

    This is what I've been having to learn more of this year alone. It's all too easy to make a purchasing decision when the copywriter has you right in the palm of their hands.

    Like you've said I've learned that the better way to handle it is to take some time to think about it and if I feel the same way after two days then maybe I would go ahead and make the purchase.

    "4- Is your brain constantly at work helping you learn from your marketing mistakes? If not, you'd better apply for a new one that will."

    This point is another very important one. Building an online business is all about learning from your mistakes. If you aren't making any mistakes, it means you aren't taking the actions needed to make your business successful.

    Thank you for this post, it was definitely a reality check.
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  • Profile picture of the author JohnMcCabe
    I was going to get on your case for using my photo without permission, then I realized that I would have to specify which photo, so...never mind...

    Otherwise, excellent post.

    I have a reflex action when I get a string of emails with subjects like 'only 12 hours left', 'only 9 hours left'...'this is your last chance' (until next year's launch). I get a twitchy finger on the delete key.

    And I'm always amazed at the sheer number of different "only thing you'll ever need" products there are. Especially when they are offered by the same person.

    To steal an idea from Pink Floyd, crank your BS Meter up to 11.
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  • Profile picture of the author mikerichardson
    That's a good point, but can't blame these people due to different social networks that's available now and perhaps "fake" word of mouth inputs
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  • Profile picture of the author Abserve Tech
    I good to answer this nowadays people make it all their needs by online so business plans also will be suitable for customers then easy to review any products any time.
    Now clone scripts are trending here bussiness mans like to invest online website companies like olx | airbnb we have a clone scripts for some categories to visit Abservetech
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  • yeah thats true most people make decisions based on the emotions and not the facts watch out for fake news out there
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  • Great post Steve. I come around to your point of view whenever i think about having kids. They're adorable, sweet, loving, and kind... but they're also little hell raisers who suck up your dough, get into trouble, and fight monsters every night when they go to bed.

    Online the reality of "dream" vs "actuality" is even more grim. Your pictures illustrate that perfectly.
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  • Profile picture of the author alyciajohn1
    Types of Visual Content You Need to Use in Your Marketing Campaigns

    1. Images
    When you split up a body of text with some compelling images, people are more inclined to finish reading what you’ve written (provided that the images are high quality and contextually relevant). Marketer Jeff Bullas cites that articles with images get 94% more views than those without. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.

    It’s preferable to use original images or ones taken by you, as this adds a much-desired personal touch to your campaign. High quality, attractive images are often expensive to purchase or time consuming to create. Fortunately, with resources such as Canva, you can create unique, captivating images for free with a simplistic drag-and-drop interface. Alternatively, there are an endless amount of excellent quality photos on photo-sharing sites such as Flickr and Morguefile that can be acquired for free. Due to the vast amount of photos on these sites, it’s unlikely that other businesses within your niche will have used them already. Just be sure you have the authority to use them.

    2. Videos
    Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer. While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you’re prepared to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%.

    There are numerous types of videos that can enhance your business – you could consider how-to videos, animated explainer videos, demonstrations or customer testimonials. Whatever your choice, it’s important that the videos are congruent with the overall style and ethos of your brand. A recent study by Moz shows that posts with videos receive nearly 300% more inbound links, so make sure that your video is of the highest caliber, as it can become the chief representation of your brand in the digital realm.

    3. Infographics
    Infographics are an excellent tool for drawing upon all of your complex data and statistics and collating them into a compelling, easily intelligible visual display. Accompanied by diligent promotional endeavors (including networking with key influencers, landing page optimization and social media), infographics can become an integral part of your content marketing strategy.

    To reap the true rewards of an infographic, it’s essential that the layout and design is as impactful as possible. The designer must combine the right colors, shapes and fonts to convey your important data. The information you choose to include in the infographic must be accurate (peer-reviewed sources are ideal) and contextually relevant. Sometimes even the most seemingly mundane statistics can be brought to life when conveyed as stunning visualizations. However, ensure all visual elements actually carry the narrative – it’s not worth disrupting your story just to flaunt your virtuosity with Adobe Illustrator!
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  • Profile picture of the author Brent Stangel

    This is why the #IAMAWARRIOR contest was such a flop.

    So many people don't want their covers pulled.

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  • Great post. Like many aspects of life we must learn to rapidly change and take action. Dynamic is one of my favorite words.
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  • Thanks for this post , I want to live on the claim side lol.
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  • Profile picture of the author Maaj
    You are correct.
    Today marketing is getting harder because of all the lies people have been exposed to on the internet.
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  • Profile picture of the author Hellome12
    This post couldn't be anymore valid. Even me when I was Just looking at things I questioned "Is that really true?". Then it becomes a trial and error but then who wants to be a pest and ask for a refund cause if I read something wrong that's all my fault and I can't put that on the seller of it. Always read and research. The best thing you can possibly do. And when your starting out your going to notice the things that become very odd and seem fake. Then you can ask the people that left such claims to back that information up. You never know to be honest. But at some points not you'll find something really good.
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