help

by carnmoney25 6 replies
Hi everyone

I am only new to this forum and I am not too familiar internet marketing.

I am the owner of a relatively new Driving School in Northern Ireland. I have just recently set up an advertisement on a website called www.4ni.co.uk.

Here is my advertisement http://www.4ie.ie/102628x207x8_carnmoney-driving-school-newtownabbey.htm

My problem is that when I go to google and type in CARNMONEY DRIVING SCHOOL my add doesnt appear. However when I type in "Clare School Of Motoring" for example his ad will appear on the top spot on google. How come this guys ad is appearing there and mine isnt?even though we have paid for the same advertisement.

I only got the ad set up yesterday so this may be why??

Thanks for your help.
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  • Profile picture of the author Chipt
    Hey -

    A couple of quick thoughts for you based on my experience...

    1. Yes, your ad is new and the GoogleBot might not have found it yet. If however you paid Google to display it and it does not appear, then contact Google.

    2, If your ad is part of a 'rotator' somewhere, it just might not yet have had its turn.

    3. Any time you search for a proper name, you're cheating... because the 'average surfer' will typically not do that unless they have heard of you elsewhere.

    4. This is typically described as 'driving traffic' not organic traffic.

    5. A better measure for you is to search for 'driving school in [your town or your zip etc.] and see who comes up organically and in the ads on the right.

    Hope this helps -

    Chip Tarver
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    • Profile picture of the author Tirmizi
      well the other guy is having his website properly optimized for the keyword ... and has more quality backlinks to his website then you .....


      What you need are more backlinks pointing to your website from other website with anchor text [keyword for which you want your ad to appear]


      If you want to jump start thigns .... then do look at my signature , perhaps we could help .....


      Regards,



      Tirmizi
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  • Hi carnmoney,

    I think there's some confusion here. You've booked an ad on a NI only site with its own search engine and then looking on Google for the results. I'd be amazex if it happened that quickly. The NI site is a start but you should think about what you want your site to achieve, and what your customers will do when they come online looking for a driving school. What will they search for, then you can do all sorts from pay per click marketing to article, video and press release writing to get your site associated with those search terms. Start with what your customer wants and does and the rest will follow.

    I hope that helps and good luck,
    Tony
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    • Profile picture of the author sreenivas
      Go here and see

      CARNMONEY DRIVING SCHOOL - Google Search

      Only thing is in your advertisement your website URL is missing

      Good Luck
      Sreenivasa
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      Love Your Life, Family, Passion

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      • Profile picture of the author carnmoney25
        Thanks for all the advice guys.

        When I type in "carnmoney driving school" in google it doesnt appear....However when I type in "Carnmoney driving school" with the capital letter at the start, it does appear lol.

        Alot of people will see my sign as I drive passed in the car and I want them to be able to find my contact details when they get home to their computer.

        Fingers crossed it might appear by typing it in lower case.
        I am new to all this
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        • Profile picture of the author AlexR
          Sreenivas hit it on the head.

          The other driving school has a web site and you don't. When you do a search for his driving school, you have a web site address not the advert (like yours) that he has inserted.

          Get a web site and you will get a different response to searches for the name.

          Alex
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          Sig released on parole.

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