I have recently read the book Traction by Gabriel Weinberg (https://i.imgur.com/ZERFvNr.png) and it was a real eye opener for me. I am hoping someone here who has read this book and can give me some guidance.
What I have predominately focussed on in these 3 months has been product development solely. Having now read Traction, i know this strategy is not ideal. What is ideal, and what the books advises, is to split your time 50/50 between product and traction. So 50% of my time should really be focussed on testing the different traction channels to see which ones are going to yield the best results, for when i do launch.
Im a noob when it comes to marketing/traction so ive decdided to try and hire someone experienced who can help me on this. I will look for them on Upwork to start with.
The reason I have come to this forum is because i dont know what the job title on which i should be focussing. There are so many. I dont know which are too junior, which are too niche, which are overkill, which are the most relevant etc. Is it a lead generation person i am after? A marketing strategist? A digital marketer? Content marketer? Any advice on this would be great.
WHAT I NEED THIS PERSON TO DO:
- Help me brainstorm all the relevant traction channels relevant to my product;
- Help me brainstorm all the various channel strategies within them;
- Help me form various hypotheses relating to those strategies;
- Execute on channel strategies to test these hypotheses;
- Track the responses of those strategies with data tracking and data analytics tool;
- Analyse data to reject or accept the hypotheses we've both formed;
A BIT ABOUT MY STARTUP:
I am a founder of a 3 month old startup in the software-as-a-service space. In short, the software is a 3D visualisation tool that artists and photographers use to digitally present their work on.
The startup is pre-revenue and pre-launch. Its in private beta at present and has about 80 users (beta testers). Those beta testers were acquired from one closed facebook group to which i posted. Since then, I have done no other mnarketing on it whatsoever. When i do launch, in December, it wil be a freemium model where users pay a monthly fee to subscribe to the premium version.
Look forward to hearing from any helpful members.
Thank you for reading !