Say our product is fire wood. How do we stand out among the other fire wood companies, who sell regular fire wood, just like us. There isn't much difference in the type of wood - it's just burned anyway.
Assuming all wood companies have the same quality, how would we make our product stand out (how can we categorize it so that it's its own niche) (how can we be our own category)
I'm open to hearing anything you all have.