Almost no subscribers on my site despite a growing traffic

I have the same problem with my site. Doing social media and about to do a video ad on Facebook.
But it is hard. I have hardly any traffic right now. Sports niche.

May be the quality of your content is not that good. with all that kind of traffic you receive, you should be getting emails subscribers. the fact that organic traffic is not converting for you makes it worse in a way that if you decide to run advertisements you will lose a lot of money.

Well, without knowing how you're targeting your list, I can only go on my first impression of what I see.

I didn't read / listen to the whole page. (TLDR) But the first thing that caught my eye was your sign up form "call to action" is weak.


Right now it says " Like these audio articles ? Get them in your email"


What's wrong with that, is if I just finished the article / audios, on your site, why would I now want to get them in my email? (I've already seen / listened to them)

You could try testing a different call to action. Something like "want more great lessons for free? get them delivered right to your inbox"

(just an example, but at least it gives people the anticipation of getting more)


Anyway, it's something worth testing.

All the best,
SAR

Can't help on your actual question because I have similar issues, but I would say it's a pretty cool site, so good luck.

i will advice you to install optin monster as it helps to turn visitors into subcribers

A little dull. You could put something like "Join my VIP List where you get exclusive information on my newest and most beneficial Audio Articles delivered right to your Inbox".

Something to that extent. Make them really want to sign up for it



- Robert Andrew

To be honest the site instills no confidence. It needs to be redesigned from the header onwards.

Second the signup forms are not positioned in a way that makes them look like anything but ads which a lot of people are now conditioned to ignore. I see this alot with people who have to use Wordpress. Rather than place forms where they would be most natural and effective they have to add it where the WP plugin allows them to.

Finally if you really want signups for content the most effective way is to block access to content actually on your site that the readers wants to read (should not be overdone). So you need a system in place that can automatically and immediately update the access rights to the reader after a quick signup (email and password max. long forms turns off interest.)

Your site is very technical. Actually it seems more like technical computer babble - rather than simple French learning. Also maybe some of your visitors don't have the time to listen and download your audio videos that you offer for free for subscribing. Honestly it seems complex to learn from your site.... it's like deciphering calculus without algebra experience.

Can I ask you 3 simple questions?

1. Who is your target audience?

2. Do you know where to find them?

3. And even if you do, how do you connect to them so that they will know, like and trust you over time?

If you just do random marketing hoping that someone or a few people will buy, I am sorry to disappoint that is not going to happen or make you big bucks at all.

The Same Situation is with me. How can I generate more traffic to my site? What's the solution?

Small but important things:

make sure your grammar and spelling are correct. It's French not french (on the home page).

Silly, but it might help: all your text is in blue... change colors here and there.

Why do you call them articles? I have a hard time wanting articles. I'm more interested in getting lessons but that's not great either.

Your situations are useful. So, if I were you, I'd look for a name that'd emphasize the practicality of them, the fact that they can be useful fast... Not like learning the plus-que-parfait for some irregular verb.

Handle Yourself With Ease in a French Situation, kind of thinking. Except, yes, it's hard to come up with a good name for the articles, so I don't have one.

I think doing it in French, if you fail at anything else, might be useful.

Get more Lecons pratiques in your inbox sounds better than Get Your Practical Lessons in your inbox.

And, yes, yes, yes, limit the number of lessons they can read/listen to for free... You want to give them a sample large enough that they can figure out for themselves you're the real thing but not as large that they don't need to sign up.

To get subscribers, all what you have to do is to offer a good an attractive content to your site visitors.
Don't forget to make a kind of pop up on your site after 5s with a free gift as an e-book for exemple to get them...
good luck

Thanks everyone for the great insight and suggestions. Someone also suggested that I add a prominent indication that the page (the audio article I linked to in the topic) is just a blog article, and that the real core of the website is the video lessons (and I should point to them). Would you agree ? If so how should I do that ? Maybe add a prominent link after the blog post's first couple of paragraphs ? If I do that (point visitors to the video lessons), should I still keep the subscription form in the blog post page, or should I move it to the video lesson pages ?

Hi Y,

I'd get offsite.

Start guest posting and commenting on blogs related to the language niche.

Going offsite boosts traffic and also positions you to grow your email list.

Also, make sure your content is super simple and super practical. Be less concerned with content upgrades and more focused on solving the most pressing problems in your niche with each post.

Ryan

There's a lot of possibilities why that happens, probably lack of marketing strategies and try putting offer walls in your website. Offer walls are certainly one monetization strategy that can earn publishers money.

I think that you need to look at what you are offering for free. If you were a visitor to your site, would what you are offering tick the "must have" box. I would tweek how you describe what you are giving away for free. Make it as enticing as possible.

If I was wanting to learn a language I would want the videos to make it easy for me. I would like the idea that in a short space of time that I could become fairly fluent in the language.

❝To have another language is to possess a second soul.❞
�'Charlemagne

Hi, buddy

Firstly, congrats on your site, very good idea and niche.

I am only mentioning these things so you can improve so dont be offended:

1. Your optin is too vague " Like these audios, get them in your email"
2. Your site is all over the place.
3. Your "million dollar message" is not clear
4. Your Optin options are not placed correctly
5. Don't develop your product later, make it NOW! and build your marketing and content around it.
6. I am assuming you don't have a conversion system

So the solutions:

1. Create a very specific optin for a very specific problem e.g. "Learn The 3 step system to speaking French in 3 Days" (Obviously you would know better)

2. Focus on the million dollar message (Take a look at my site in my profile, you now exaclty what it is im solving)
Then the menus, blogs etc.. should all work around it.


3. What is your million dollar message?

" I help ______ Overcome _________"

4. You need to start developing mulitple optins (Laater but for now have it very specific and place it in the sidebar, in between the posts and end of post, and a popup (like neil Patels site)

5. Make your product NOW, will it be a course, training or caoching?

6. Build a conversion system ASAP!

Once you have all these in place then drive targeted traffic (ideally from FB first), and watch your conversions sky rocket!

This is where you want to get to:

Targetted Audience --->> Powerful Message -->> To Powerful Follow-ups = Sales

I have done bloggin in the past thinking i wll get an sudience first than get sale, boy was i worng.

Hope that helps.

Any questions please ask

I was looking for the video locker you mentioned but couldn't seem to get that to trigger.

Honestly, I think it's a nice site and quite useful to anyone who is looking to learn how to speak French.

I would change the call to action on the form in the sidebar to something like "NEVER Miss A Lesson! Get Notified By Email EVERY Time I Post A NEW VIDEO!"

I think the content you have is great, the only thing I would recommend is more if it.

I would add a pop-up opt-in form to the site that triggers on exit. I use a service called SumoMe to do this. They have a free version, which I use, and they also have a bunch of other inexpensive options based on the amount of unique visitors you get per month.

I only get 50-100 visitors on my main IM blog, and I end up usually get 2-3 opt-ins per day from that pop-up alone. My IM blog isn't really all that great, either. I'm not that much into blogging about my main niche, which is "make money online/work from home." The blog you have is much better than mine.

While content lockers can work, a lot of people are also turned off by them and see them as spammy. Having that set up on your blog may actually be doing your more harm than good. I know when I come across them, I immediately click away from the site and go back to Google and find another site that doesn't force me into providing my name and/or email address.

I think your main issue is your opt-in copy/call to action, your form placement, and your content locker.

Also, you need to think about something better to offer as incentive to sign up. Sure, some people will subscribe to get post notifications to their inbox, but most people already have inboxes that are overflowing, and unless you offer a really nice free eBook, video course, etc, why would people subscribe? They can simply bookmark your blog and return at their leisure without waiting for an email.

If you can, create a really great eBook or video course that you are sure people would pay for, and give it away for free. Put your all into it and just blow people away. You will get dedicated followers like that and they may even spread the word for you.

Hope I've helped you a bit

Your Opt-In Box Sucks

No insult intended, let's try to fix it...

NOTE: For those of you reading my reply after the opt-in box is changed, this is what it looked like:



Try this:

You are asking people if they like "these audio files" and then offer to send them to their inbox. There is nothing compelling about that. You are assuming that they like the audio files and want them in their inbox, and you are forgetting that they already have access to the audio files (whether they like them or not) so there is no need to give away their email address to get something they already have.

Try giving away something valuable to you audience... for instance, "Get the 10 most important French phrases every beginner MUST know". That's just a rough example... I don't know your niche. Give them something that solves a problem and make them feel they have to have it. Once they are on your list, continue to bring them value so they stay on your list.

One More Thing:

Move your opt-in box to the top of the sidebar so it is above the fold...

-Scott

May I ask what niche are you promoting? Is it too saturated or too costly?

Plz ignore my previous comment. It is for no conversion rather than no subscription. My apologies for the quick fingers!

Thanks everyone for the great feedback, I'm really impressed and didn't expect so much valuable advice. From all the response I now realize that the optin in the blog posts has a weak proposition. How about using the same optin as in the lesson pages for the blog posts ? Like the one in this page (in the Videos in this Lesson section). The message is "Want more free exercice videos for this lesson ?" which is somewhat more compelling, correct ?

Or, I could completely change things so that most lessons are accessible only to subscribers (still free), and keep only a couple of lessons in anonymous access. But I'm afraid that might seriously impact traffic, which is growing slowly but steadily.

Better, but still not compelling. It's too easy to answer "no, not now" and keep moving. And "exercise videos" doesn't promise much besides more work. For seriously motivated learners, this may be enough. For more casual learners, you need to up the benefits.

Here's an exercise for you, one that I picked up years ago and has served me well.

Start with your statement: Want more FREE exercise videos for this lesson ?

You are offering more free exercise videos.

Ask yourself, SO WHAT?

Maybe you answer, 'you learn to handle more versions of the situation.' (I'm just guessing to illustrate.)

Ask yourself, SO WHAT?

Keep repeating until you reach the essence, where there is no more 'so what'.

That's your benefit. Put that as your offer.

And to increase commitment, make the button text an active statement.

"Yes, I want [benefit] now."

Free videos, in and of themselves, aren't a big deal. YouTube has millions of hours of free videos. You have to find the big idea behind why someone will want YOUR free videos.

I am facing the same issue with my website

These are some of my main takeaways from this rich discussion :

1) Limit your free access content
2) Use your UVP for your subscribe message
3) Position your subscribe form prominently

This is how I'm thinking of implementing it :

1) Make only 3 lessons (one for each learning level) free access, with the rest of them requiring signup (free). I do expect this will negatively impact traffic, but better less traffic with more subscribers ?

2) The UVP of the site is helping French learners who can't speak get by in common everyday life situation - something like DABK suggested "Handle Yourself With Ease in a French Situation", or "learn to get by in more situations". Use a version of that for the subscribe message

3) Only have the 3 free lessons visible to anonymous users, show subscribe form prominently in lesson pages (as popup of within the copy) so visitors can sign up to access the protected lessons