I've collected the emails entirely through the ecommerce side of the business, which is failing and I'm shutting down. I can't seem to create any effective lead gen on organic traffic. Nobody is interested.
It's hardly even worth crafting an email when I get fewer web views from it than a Friday afternoon's worth of organic traffic. I earn about $20 per email, not doing much more than paying my GetResponse fees. At this rate I feel like I shouldn't even bother until I have 20,000 subs.
I'm thinking of changing all my top organic landing pages to email captures if I can manage to interest visitors in anything. The problem is these pages have so many affiliate links that perform well. I'd be sacrificing immediate value for the lead gen, and I'm not sure if there's even a way to do it. For example, a page is a guide on cleaning and maintaining widgets, with Amazon links sprinkled throughout for tools and cleaners they'll need. What do I do with that? Remove all the Amazon links and do a lead gen for a content upgrade with all the links and a bit more info?
I've tried creating lead gens by offering a guide that has general appeal to newbies, and PDF versions of particular posts. I'm just so skeptical that destroying my top performing blog posts by turning them into lead gens will get me anything.
I've tried doing PPC on Google and FB, but I get no value from it and often 100% bounce rates, even with highly targeted traffic trickling in.
When I'm earning $.03 per sub per month, it'll take me 16 months of weekly emails to get what I was getting from just letting them click the affiliate link on the site (average $0.50/click) without collecting their email.
How the heck do people manage to do this?