The formula to selling on the Interweb (or anywhere else)
I've literally just uploaded this for use later on because I don't think a text-only blog post will explain it properly, you gotta watch the TV clip.
I've (hopefully) edited out most of the bad language, but the lesson is pretty clear.
Here are the 4 points I've identified in the clip, for effective salesmanship:
(you might catch some that I missed)
1. He identifies a problem / makes a promise
2. Creates an emotional trigger (in this case, he issues a challenge)
3. He provides actionable info / demonstration
4. Then he delivers a call to action
Have I missed any from that scene?
(completely non promotional)
I've (hopefully) edited out most of the bad language, but the lesson is pretty clear.
Here are the 4 points I've identified in the clip, for effective salesmanship:
(you might catch some that I missed)
1. He identifies a problem / makes a promise
2. Creates an emotional trigger (in this case, he issues a challenge)
3. He provides actionable info / demonstration
4. Then he delivers a call to action
Have I missed any from that scene?
