I didn't want to post this, but: Critique my site.

20 replies
This is my first attempt to do affiliate marketing. I picked up a product from CB, created my webstite (https://manifestationoflife.com/) and started writing content like a madman.

It's been 1,5 months, i've written 18 posts, including 2 sales letters and one review of the product. I've been posting daily on *5* platforms. Results?

I had 2 sales, one of them was refunded. The remaining *1*, signed for a newsletter, thus earning me rebills.

I average 45-50 views a day. My SEO is decent if we consider how new the site is (i get 1 hit from search engines per day and some days 2-3).

Ok, so where's the problem? See, i've collected around 500 hops up until this day. But my first 2 sales happened in the first 150 hops! Even more disturbing is the fact that i had only 1 order form impressions(the month of October), meaning no one clicked the "order now" button, out of 200 people who clicked my affiliate link. In comparison, in the month of September i had 7 form impression counts (and as i mentioned, 2 sales).

Now, i sent a message to CB to see if there was something wrong with my account, but i quickly removed my tinfoil hat, as everyone re-assured me that it's not the case. So, the only reasonable explanation is that my page is total...POOP.

And i am ok with that, but i don't believe i am a bad (copy)writer, at least not to the point of having such low conversion rates. Maybe it's my design? I dunno, i kinda like the clean look.

Any constructive criticism is welcome. But please for the LOVE OF GOD, don't give me the "BUILD YOUR LIST" thing... There are plenty of AMs who don't use one. Plus i don't want to send newsletters, i am not building a persona on the internet, i just want the sale (and help a person or two along the way).

P.S: Maybe the product is bad? It has a lot of competition that is doing fine, so i am not sure about that.
#critique #post #site
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  • Profile picture of the author laila904
    Hi there
    Thank you for the few chuckles after a very long day!
    I skimmed through your blog and I can see that humor is something that is part of you and that is a great thing!
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  • Profile picture of the author Jason Kanigan
    When I go to the site I'm immediately taken to your sales letter. The copy is not bad. However, if I was to click the link to hop over to what I presume is the CB sales page (don't want to dilute your stats with a click that has no intention of buying) then what has happened? Your copy converted. But you lost the lead: it's a one time, fire-and-forget click. Test getting them to opt in instead so you keep the lead.

    The funnel falls down at every stage. Not just your funnel. Everybody's funnel. You generate traffic. We don't know how good that traffic is from a quality/fit with the offer perspective, but you say you're getting some. That quantity should be OK. But why are they clicking over from your sales letter? Curiosity...or are they sold on the product already from your letter?

    I presume you picked the CB offer because of its conversion stats. If not, then it could be the CB product sales letter is bad. If you want to PM me the direct link I'll take a look at it. I think you have to figure out why people are clicking over from your letter, and what their expectations are at that point. If they're already sold and then see another whole sales letter in a completely different voice, that could turn them off right there. And after all your hard work in getting them to that point, you've lost the lead because you didn't capture it. That's why I recommend finding out what their understanding and expectations are at the point of finishing reading your sales letter and being ready to click over.

    Note your call to action. It's in your red button and it pretty much says, "Get the program." OK, my expectations are to get it when I click. That means I click and I expect the price to come up. But no, I go to this whole new page and site instead. Ugh, more reading.

    This could well be what is going on in your visitor's head as they go through the process. What would happen if you added a line or two before the button setting expectations? "You'll be taken to the site of the creator of the Miracle Manifestation Whatchamacallit, where you'll learrn all the details. After you check all the info out, I'm sure you'll agree you'll get results like I did, and that this is a powerful program for you." Then the reader is set up for the fact that there's a whole new sales letter to walk through and they might not balk.

    Traffc >> Your sales letter (FILTER) >> Opt-In >> Email series >> CB sales letter is the funnel I would use. They want more info based on your sales letter, they have to opt in. Then your email series allows you to continue to market to them, getting in front of them multiple times with your CB link. And the email series gives you the chance to set that frame again and again (I'm going to send you to the place where the program comes from, and this is what you'll experience.) It's a proven fact that people are willing to go through things if you tell them in advance what they'll go through: if the dentist calmly shows you the tools before getting to work, explaining the function of each, you're more likely to calmly sit there and accept the treatment.

    You're going through standard funnel "growing pains" as you reach the next step and it falls down. That's normal. You have to find out the truth of what's going on at this stage and fix it.

    PS. Go through your content and look for typos. Not spelling errors but the actual words. I found a "thins" where you meant "things" in the main sales letter and a spellchecker isn't going to catch that. Read your letter out loud and look at the words typed to check. No, this is not a factor in conversion (at least, I don't think it is hurting you; in fact, it kind of made the writing seem more natural) but the grammar nazis will be quieter ;-)
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  • Profile picture of the author Jason Kanigan
    OK, I did the search myself and came up with https://www.manifestationmiracle.net/ thru google and CB.

    I hate this site.

    I hate the background. I hate that it's only a VSL without the letter in text form. As a visitor from your page, I would absolutely hate that now I have to sit my butt through some endless video that has no controls and I can't tell how long it is.

    Everything about this page is screaming "RUN AWAY!" at me and if I was to arrive there without knowing what to expect, I'd be double feeling(!) the desire to leave. I didn't even make it past the opening of the VSL because she began with her name rather than my pain point.

    That being said, what do I know about the conversions of this page?

    And I am not the target market. I'm not completely off that target, but I'm not a super fit.

    Based on what I see here, though, I definitely confirm my initial reaction that you need to set expectations. Tell them what's in store. Tell them how long the video is. Tell them it's worth it.

    Tell them what they're getting into.

    No surprise to me now why your leads are dropping out at the point of the conversion page. I hate it. ;-)
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    • Profile picture of the author TheTing
      Thank you for this answer.

      Tbh, i don't like their sales page AT ALL. I was very hesitant to pick up this offer for this reason. That said, at this point there are 3 options:
      1. Send the vendor a message asking for a permission to bypass the page completely and go straight to check out
      2. They have the option of a written letter(basically a video transcription), which i guess is easier to navigate to go to "Buy now" button
      3. Take a screenshot of the sale page and put a red circle around the "Buy Now" button. Maybe explain to them that they don't need to watch the video, since i provided all the details myself.

      For now, i will try your suggestion, explicity telling them that there's a video to be seen, but they can simply scroll down and click the "buy now" button.

      Regarding the traffic quality: It's as ideal as cold traffic can be. I target people already interested in the concept of the program i promote, but it's not like they are actively looking to by. At this point, i am building backlinks and rep more than anything. I am looking 3-6 months down the line, where i will rank better.

      Anyway, thank you again for your suggestions. I am happy that my landing page is not a total disaster hehe
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  • Profile picture of the author posinfo1
    I think that the concept of the product has some appeal. However, I think that the duration of the video should be known to the visitor. Ideally the visitor should be able to page forward and back. I personally do not like videos where I have no control and do not know their duration. It would without this information/control need to be a brilliant video to keep me tuned in.
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    • Profile picture of the author TheTing
      Yes, i will explicity write that there's a video in the linking page and that they can simply scroll down and click the "buy now" button. Later on i am thinking of posting a screenshot guiding them.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by TheTing View Post

    This is my first attempt to do affiliate marketing. I picked up a product from CB, created my webstite (https://manifestationoflife.com/) and started writing content like a madman.

    It's been 1,5 months, i've written 18 posts, including 2 sales letters and one review of the product. I've been posting daily on *5* platforms. Results?

    I had 2 sales, one of them was refunded. The remaining *1*, signed for a newsletter, thus earning me rebills.

    I average 45-50 views a day. My SEO is decent if we consider how new the site is (i get 1 hit from search engines per day and some days 2-3).

    Ok, so where's the problem? See, i've collected around 500 hops up until this day. But my first 2 sales happened in the first 150 hops! Even more disturbing is the fact that i had only 1 order form impressions(the month of October), meaning no one clicked the "order now" button, out of 200 people who clicked my affiliate link. In comparison, in the month of September i had 7 form impression counts (and as i mentioned, 2 sales).

    Now, i sent a message to CB to see if there was something wrong with my account, but i quickly removed my tinfoil hat, as everyone re-assured me that it's not the case. So, the only reasonable explanation is that my page is total...POOP.

    And i am ok with that, but i don't believe i am a bad (copy)writer, at least not to the point of having such low conversion rates. Maybe it's my design? I dunno, i kinda like the clean look.

    Any constructive criticism is welcome. But please for the LOVE OF GOD, don't give me the "BUILD YOUR LIST" thing... There are plenty of AMs who don't use one. Plus i don't want to send newsletters, i am not building a persona on the internet, i just want the sale (and help a person or two along the way).

    P.S: Maybe the product is bad? It has a lot of competition that is doing fine, so i am not sure about that.
    First off, I agree with every word Jason wrote about the sales page. I hate it.

    Second, you may be losing sales to people clicking the affiliate link at the bottom of the page. Realize that a) Clickbank allows people to buy through their own affiliate link and b) a lot of people know that.

    Another thing - unless someone explores your blog post/review (not the sales letters you wrote), the only way to know the price is to sit through the darned video - the buy button doesn't appear until after the pitch.

    Last (for now) there's this:

    Any constructive criticism is welcome. But please for the LOVE OF GOD, don't give me the "BUILD YOUR LIST" thing... There are plenty of AMs who don't use one. Plus i don't want to send newsletters, i am not building a persona on the internet, i just want the sale (and help a person or two along the way).
    Here it comes... BUILD YOUR LIST!

    Yes, there are a lot of AMs who don't use one, and they are leaving money on the table. There are people who get away with drinking and driving or running with scissors. That does not mean it's a good idea.

    You don't have to send newsletters. You don't have to build a persona, although you are doing that already with your "personal testimony".

    But for a product like this, especially one with a flawed sales page, a 5-7 email series could save you some sales. And since you are creating content already (the blog), you could simply email your list when you post new content - 2-3 sentences and a link.
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  • Profile picture of the author TheTing
    Do you mean people realize this is a CB product and they're buying it from their own CB account? In that case there's nothing i can really do.

    The price and the "Buy now" button are visible without scrolling. You don't even have to watch the video. That said, since everyone seems to miss that, i assume the visitors are also missing that. As i said, i will explicity explain that there's a "buy" button and that they can choose to watch(or don't) the video.

    About the emails. I don't want to invest in an email list building plug-in without giving the site some time to see if it's worth it. I have an option for people to give their email with the free wordpress plug-in, at the side-bar though.

    Thank you very much for your reply!
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    • Profile picture of the author Jason Kanigan
      Originally Posted by TheTing View Post

      Do you mean people realize this is a CB product and they're buying it from their own CB account? In that case there's nothing i can really do.

      The price and the "Buy now" button are visible without scrolling. You don't even have to watch the video. That said, since everyone seems to miss that, i assume the visitors are also missing that. As i said, i will explicity explain that there's a "buy" button and that they can choose to watch(or don't) the video.

      About the emails. I don't want to invest in an email list building plug-in without giving the site some time to see if it's worth it. I have an option for people to give their email with the free wordpress plug-in, at the side-bar though.

      Thank you very much for your reply!
      It isn't that we're "missing" that. Would you buy a car without looking it over and taking a test drive? Would you even buy a piece of fruit without glancing at it to check for rot?

      Look at how people actually behave, rather than how you think they should behave, or even how YOU would behave.

      That whole CB sales page is set up to drive video views. That's what people are going to do. They're going to want to know what they are buying.

      Now as to email opt-in.

      That should be the goal of your site. To drive the opt-ins. You have a cost to get your lead to your site, whether you know it or not, whether you are tracking it or not, and whether it costs you in your time or money. Do not throw that investment away on a one shot effort at converting on a bad sales page.

      Controlling the email list is one step, a big step, above simple affiliate marketing. It allows you to get more shots at conversion from the same prospects you already invested in getting. You will definitely see an improved ROI.

      Think like a marketer. The terms are Traffic and Conversion. Not "I'll send hops to this page and see what happens."
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      • Profile picture of the author TheTing
        Wait, i meant you can literally see the price, it's not hard to miss. I am saying that if you and the other guys didn't notice it, then most of the visitors missed it as well.

        Now, this site is a niche site by ALL MEANS. What i mean by that? I am not building an authority site, with the purpose of selling more products or building a relationship. I have another platform for that.

        When i said i don't want to email list building, i didn't have money in my mind, but time. But i will definately think about it. I assumed having the wordpress plug in was more than enough.
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        • Profile picture of the author Jason Kanigan
          Originally Posted by TheTing View Post

          Wait, i meant you can literally see the price, it's not hard to miss. I am saying that if you and the other guys didn't notice it, then most of the visitors missed it as well.

          Now, this site is a niche site by ALL MEANS. What i mean by that? I am not building an authority site, with the purpose of selling more products or building a relationship. I have another platform for that.

          When i said i don't want to email list building, i didn't have money in my mind, but time. But i will definately think about it. I assumed having the wordpress plug in was more than enough.
          OK, what happens if the lead goes to the sales page but doesn't buy today?

          Or can't? Maybe because payday is Friday, and they will buy then...except...they no longer have the sales page up, forget the name of the product and where they found it?

          Email marketing does not have to be about multiple offers. It can be about giving leads multiple chances to see that offer.

          How do people buy? Rarely with a "one view, knock 'em over" approach. They get the idea of the thing. And it works on them. A little more at a time, growing in intensity, until the idea is so strong they go out and buy it. Thereby producing it in 3D reality rather than as an idea.

          I have run several $500K+ launches. The shopping cart is not open for one day. It is open typically for a week, and there is a warm-up email series, followed by a driving email sequence to bring people to the offer page. They may go there multiple times.

          Demand on close-period launches is typically U-shaped. That means about the same number on the first day is about the same number you'll see at the end. And in the middle, lower numbers. So smart marketers set a target and they know: if the first day purchases are about half or at least 1/3 of their target, they've got an excellent chance of making the money they desire.

          Think about your funnel as a mini evergreen launch. That lead has five or seven or however many chances you like to see that offer. Monday at 8PM, their first opportunity to view, may not be a good time for them. They scan, are interested, but can't give it their full attention. Tuesday they're busy. Wednesday they look again, this time checking it out more. But they don't buy tonight because their significant other is in the same room as them, and if they buy one more thing in front of that person there'll be fireworks. So they stealthily wait until Thursday, night four, when they finally are alone, have been thinking about this thing with increasing intensity, and now take the plunge and buy.

          That's what I'm talking about in terms of email marketing.

          Take some time and think about it. Not building the list is like saying, "I'd like to make less money than I could." If you really don't want to, then that's all OK...understand, however, it will limit your revenue stream to people who are interested, and have the time and ability right this instant to investigate and buy.

          Remember, we're here to help you get the most out of your effort. It's great to see you putting in the work.
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          • Profile picture of the author TheTing
            Thank you, i am starting to understand it better. I'll definately have this in the back of my head!
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  • Profile picture of the author Steve B
    Originally Posted by TheTing View Post

    But please for the LOVE OF GOD, don't give me the "BUILD YOUR LIST" thing... There are plenty of AMs who don't use one. Plus i don't want to send newsletters, i am not building a persona on the internet, i just want the sale (and help a person or two along the way).

    Do you realize what you're saying? Do you realize how much harder it is to make sales to cold traffic compared to selling to your own email list?

    Sure there are AMs that don't have lists . . . but my guess is, they are also not the ones who are most successful. Creating and nurturing subscribers is not that hard and it pays off greatly when you try to suggest a promotion to the list.

    IMO, if you choose to not have a list, you choose to struggle and will probably quit online business wondering why you can't make it. Of course, that is just my opinion. People that are serious about making money online will do whatever is necessary.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author TheTing
    I am not creating an authority site. I don't intend to sell more products to the same audience.

    I have a niche site, promoting only one product. The site is the buisness and i don't intend to build more around it.

    But thank you for your input anyways. I will have this in the back of my mind.
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  • Profile picture of the author JohnMcCabe
    Okay, the first time I went to the link Jason posted, there was nothing but a menu bar below the video. Now, the price, buy button, etc. is right there.

    I wonder if the people you are sending are experiencing the same thing...

    Try browsing to the page in private mode (some browsers also call it 'anonymous browsing'). Do you still see the same thing you normally see?

    Might be part of the confusion here.

    I won't bug you anymore about the email thing, either. You've decided already that email marketing means doing things you don't want to do, so you're content to leave money on the table. Your business - literally.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by JohnMcCabe View Post

      Okay, the first time I went to the link Jason posted, there was nothing but a menu bar below the video. Now, the price, buy button, etc. is right there.

      I wonder if the people you are sending are experiencing the same thing...

      Try browsing to the page in private mode (some browsers also call it 'anonymous browsing'). Do you still see the same thing you normally see?

      Might be part of the confusion here.

      I won't bug you anymore about the email thing, either. You've decided already that email marketing means doing things you don't want to do, so you're content to leave money on the table. Your business - literally.
      I hopped over just now and saw the same thing.

      Closed the tab, returned and wallah! the testimonials, buy button etc. were there. So I guess the page is cookied?

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  • Profile picture of the author TheTing
    WOW, that's weird. I tried the site in private mode and it showed me the exact same thing. Totally different page. Does that mean people are seeing this the first time they click on the link?

    If that's the case, no wonder about my conversion rates, geeez...

    Is there a way to "fix" that?

    P.S: Btw, i now understand the value of experience. I already gathered information and pointers doing a simple WP affiliate site, than i could never learn by just reading.
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    • Profile picture of the author Laksh
      See if there is a way to send your traffic to direct oder page. Some vendors let you by pass their sales page. That may be if some help. (I have not read your page completely, if it makes sense & if it is available, just send them to the order page, instead of vendors sales page)
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      • Profile picture of the author TheTing
        Yup, that's exactly what i trying to do. I sent a message to the vendor. I've heard that most are ok with it (if you don't lie about the product on your sales page).

        But now i get it. This is the problem.
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