Well, I'm sorry to be the one to have to tell you this . . . but . . .
When you work for yourself, you're really not the boss. Your boss is all those people that give you money. Some call them customers, but you might call them something else like clients, readers, members, subscribers, buyers, patients, or your audience.
These are the good people that give you their money in exchange for your mentoring, your book, you membership site content, your training, your care or your advice. Because customers pay you, they get to tell you what they want from you and you'd better listen. They also get to tell you when they are not happy. In fact, they will tell others -- their friends, neighbors, and associates when you mess up. If they're really mad at you, they may take to the forums and tell the world not to buy from you!
It's manly and macho to say you are the boss and you're not going to let any customer push you around. But at the end of the day, you need to take care of your customers. You need to cater to their wants, expectations, and desires. You are in business to satisfy the demand of your customers - they are always the boss! Without them, you have no business and no money.
It's OK to tell your friends that you are the boss of your own company . . . just never loose sight of the fact that you really aren't the boss - it's a myth - your boss is the guy or gal that pays you!
The very best to all of you,