The Myth of Being Your Own Boss

by Steve B 6 replies
Were you attracted to online business because you wanted to be your own boss? Do you want to work for yourself because you're tired of having to deal with someone you hate telling you what to do all the time?

Well, I'm sorry to be the one to have to tell you this . . . but . . .

When you work for yourself, you're really not the boss. Your boss is all those people that give you money. Some call them customers, but you might call them something else like clients, readers, members, subscribers, buyers, patients, or your audience.

These are the good people that give you their money in exchange for your mentoring, your book, you membership site content, your training, your care or your advice. Because customers pay you, they get to tell you what they want from you and you'd better listen. They also get to tell you when they are not happy. In fact, they will tell others -- their friends, neighbors, and associates when you mess up. If they're really mad at you, they may take to the forums and tell the world not to buy from you!

It's manly and macho to say you are the boss and you're not going to let any customer push you around. But at the end of the day, you need to take care of your customers. You need to cater to their wants, expectations, and desires. You are in business to satisfy the demand of your customers - they are always the boss! Without them, you have no business and no money.

It's OK to tell your friends that you are the boss of your own company . . . just never loose sight of the fact that you really aren't the boss - it's a myth - your boss is the guy or gal that pays you!

The very best to all of you,

Steve
#main internet marketing discussion forum #boss #myth
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  • Profile picture of the author discrat
    Good post, Steve. Of course sometimes when you work for someone you have 2 bosses. The one who cuts your check and the customers you may be responsible for attending to as part of your Company.
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  • Profile picture of the author Regional Warrior
    Sorry Steve but you have this arse backwards , When I create a PLR product I do so without any requests from my customers so there for I am my own boss as they will gladly purchase what ever I create

    Also going by your what you have written that the customer is the boss then they should have the right to come to your office and asked you to make changers to what ever you are making

    And look at what you have in the pipeline for products! never happen

    Jason
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    • Profile picture of the author Steve B
      Originally Posted by Regional Warrior View Post

      When I create a PLR product I do so without any requests from my customers
      Jason,

      If you don't provide PLR products on subjects that your customers will buy, you don't have a business. Now maybe they don't come to you personally and ask for a specific topic every time. Maybe you have, through your experience, a good feel for the kind of PLR that will be profitable for you to sell. But one way or another, you are answering market demand.


      Originally Posted by Regional Warrior View Post

      Also going by your what you have written that the customer is the boss then they should have the right to come to your office and asked you to make changers to what ever you are making
      Why would they need to request the seller make changes? Isn't PLR, by definition, a product that can be changed any way the buyer wants? If the customer wants what you offer - he buys. If he doesn't like it sufficiently, he passes. Isn't that how most purchases work? The customer holds the power to give you money or not - you can't demand it from him. He is the boss.

      Thanks for your input and I respect your opinion - I just don't share it.

      Steve
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      • Profile picture of the author Mike Anthony
        Originally Posted by Steve B View Post

        Jason,

        If you don't provide PLR products on subjects that your customers will buy, you don't have a business.

        Yeah but to RW's point that doesn't make them my boss. When I start my business or prepare my offers they are things I like doing. I picked the business and products. I like putting in the quality. they attach themselves to what I like and choose to offer.

        I don't need to satisfy everyone. I just need enough people who like quality in what I do. Now if I am just chasing the money without reference to my interests then yeah - thats when you become the employee.

        If you don't want to provide any value in an area that interests you (which inspires the quality in any particular niche) and the center of your business is just money - you have to go wherever you find it. The masses rule you.

        Whats really killing most people on here is the desire to make money online. Its singular. They have no other driving force and its what kills the whole process.

        They are like plants getting rain with no sunlight or sunlight without root in the soil. give me the sunlight....give me the sunlight/ show me the money - dude you need something else besides the money - even if its just pride in your work (and judging by the hundreds of blogs and sales pages people show me thats near zero).A guiding interest feeds the business and makes it grow WITH the sunlight/show me the money desire.

        if you are going to be a successful teacher you should be interested in teaching. Good doctors I dunno have or acquire SOME interest in saving a life.

        You are an employees just cashing a check when its not your interest and if all you care about is the cash in IM then thats when the people paying are your boss. If you love what you do and chose it and love putting in quality then customers come alongside once you market it. You ARE the boss. They follow you.
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  • Profile picture of the author ryanbiddulph
    Good stuff Steve. Being there for folks, helping, assisting, this is all part of the process of becoming successful. This is why you want to follow your passion; the work is fun/play, and since you have fun working, you won't mind working (helping folks) all day long.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    Retire to a Life of Island Hopping through Smart Blogging at Blogging From Paradise
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  • Profile picture of the author Michael Meaney
    Originally Posted by Steve B View Post

    But at the end of the day, you need to take care of your customers.
    I agree Steve, we have a responsibility to our customers - even long after the sale has been made.

    It's not about the money, it's not about the reputation, those things are great, but it's about recognising the individual and honouring the fact that they have placed enough trust in you to hand over their hard earned money.
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