I have an interview set up with a local car repair shop and am looking for some ideas as to what I could offer them as far as online marketing etc goes.
They have a decent site (not a shining example of on-site seo, but better than many local sites) that ranks on page 1 of google for at least 1 term (car repair shop town state) as well as being in the top 3 of google locale listings for 1 keyword phrase (but interestingly not for others)
They have a newsletter sign up on their site, but it's not really highlighted and I am pretty sure they don't send any newsletters (I signed up for it but never gotten anything as far as I can recall)
So obviously email list and active news letters containing discounts, tips, useful info etc seems like a good point to start. But I am wondering what other, more experienced warriors can suggest?
Thanks for your ideas!