What is the minimum gravity you would go for when you choose a product on clickbank?

33 replies
I saw many posts about gravity and the maximum, which should be rather low (under 30).

However, I have not seen one post about a minimum gravity. It says "one digit" which would mean 0 to 9. But I'm wondering where do you stop? At 1, 3, 7?

I understand how the gravity is calculated, but I'm not so sure I understand how the final choice is made. Or whether you even ignore the gravity completely and check other parameters such as how many sales or the product has a recurring fee?
#choose #clickbank #gravity #minimum #product
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  • Profile picture of the author Mabu Map
    For me, if the Gravity is lower than 40 for the old product - then i'm not interested.

    Can not apply it for new products because simply their Gravity is 0

    But i'm willing to promote new products with 0 Gravity - of course

    But it need to be made from the trusted name or something like that!
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  • Profile picture of the author Michael Meaney
    For me, I typically take it with a pinch of salt because it depends on the niche and how long the product has been around.

    If it's a new product with low gravity, but looks solid and speaks directly to my audience then I'll test it out.

    Otherwise I'd like to see some movement but not too much.

    But there are some niches where the gravity always seems to be low, but products are selling.

    Mind you, I haven't bothered promoting affiliate offers for a while, the algorithm might have changed since then.

    I wouldn't worry too much about gravity, if you're promoting to a highly targeted it should be ok.
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  • Profile picture of the author Laksh
    You will definitely hear conflicting answers, but go based on what you learn ... there is a similar post on the forum ... you can check that too.
    In short, if you think the product can convert well, go for it. You can take Landing Page, Age of the product, Creator of the product, Reviews of the product, Is it problem solving, Timing of the offer (some offers perform well in winter, some during summer, etc), etc to know if your offer is worth promoting.
    If you want to skip everything, just pick an offer with a min of 20 Gravity. That's just to be sure some one is promoting this product at the moment. Other than that, I have no other reason to choose 20.
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  • Profile picture of the author torquemaster
    you should be very careful with clickbank,
    before sharing the link it should be shortened otherwise your link might get blocked,
    and dont forget to mention to your clients that all products are digital in nature,
    this disclaimer reduces chargeback issues.....
    i have years of experience with clickbank,its good but tough
    gravity or no gravity ,rely on your sense ,first experience a product as a client and then try to promote it.
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  • Profile picture of the author torquemaster
    actually shortened links not only serve as an analytic tool,it also avoids direct link spamming which is really a problem,sales are nowadays stolen from clickbank
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  • Profile picture of the author torquemaster
    creating a lead funnel and pouring in the offers_the best thing that can be done with CB.
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  • Profile picture of the author Sioh Boon Yap
    Based on my past experience, I would suggest anything from 20 and above. That would give you a good confidence that the products you have chosen are saleable.
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  • Profile picture of the author nickyz1
    If a product is below 50 in gravity i don't waste time promoting.
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  • Profile picture of the author DABK
    Gravity only tells you how many people made at least one sale. What if they only made that 1 sale? What if the gravity number is 0 because the sale pitch to affiliates is bad though the product is good?

    I know you want proof it sells, but wouldn't you be better off making sure the product would be useful (good match) to your visitors and that there are no leaks on the seller's pages? Looking at the sales letter yourself?
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  • Profile picture of the author myob
    Gravity is a totally worthless metric to me. For product selection purposes it is a distorted and extremely misguided perception that one should deliberately aim to select products with gravity as a factor. It is not an indicator of product quality nor sales volume at all, and in fact this marketing gimmick can be easily manipulated to attract the gullible.

    Many of my own very successful promotions include CB products with an initial gravity as low as 0 (generally a possible indicator for either a new product, or just poor sales copy). Even after making hundreds of sales consistently every month, the gravity may hardly ever budge more than one point. And as of yet, there still may be undiscovered gems hidden under similarly misleading stats.
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    “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author JohnMcCabe
    I ignore gravity altogether. As myob says, it's worthless.

    Even if you accept that the metric was fairly earned, rather than manipulated to attract affiliates, there are too many things you don't know.

    You know somebody outside the vendor's account made a sale. You don't know how they made that sale, where they found that prospect, how much time and/or money it took to make that sale, etc.

    Far more important to find a solid product with a solid sales page that fits your market.
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    • Profile picture of the author myob
      Originally Posted by JohnMcCabe View Post

      Far more important to find a solid product with a solid sales page that fits your market.
      Actually, I don't even consider the sales page in my selection process. If the product is solid and fits my market and/or audience, then the only other factor that really matters is the commission.
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      • Profile picture of the author DABK
        Some sellers have an optin on their sale page. You send a prospect, the prospect signs up, then buys, the seller claims full credit. You end up with fewer dollars in your pocket.

        Originally Posted by myob View Post

        Actually, I don't even consider the sales page in my selection process. If the product is solid and fits my market and/or audience, then the only other factor that really matters is the commission.
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        • Profile picture of the author myob
          Originally Posted by DABK View Post

          Some sellers have an optin on their sale page. You send a prospect, the prospect signs up, then buys, the seller claims full credit. You end up with fewer dollars in your pocket.
          I hardly ever send my customers to vendor sales pages. If a vendor won't agree to allowing a direct link to the payment page then it's sayonara, adios, cheerio, bye-bye, etc. With rare exceptions, vendors outside of the IM niche are very poor at writing sales copy that converts well.
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          • Profile picture of the author Alexis Wilke
            So in other words you create your own copy and send the prospect directly to ClickBank for that product. I was wondering whether that was acceptable by ClickBank. Good to know. I've seen some pages that do not even work right (i.e. I could not click the Buy Now buttonS!!!)
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            • Profile picture of the author JohnMcCabe
              Originally Posted by Alexis Wilke View Post

              So in other words you create your own copy and send the prospect directly to ClickBank for that product. I was wondering whether that was acceptable by ClickBank. Good to know. I've seen some pages that do not even work right (i.e. I could not click the Buy Now buttonS!!!)
              Whether you send people to the sales page or directly to the order form is between you and the vendor.

              As long as CB collects their 8%, they don't really care as long as you aren't doing anything shady which would jeopardize them.
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            • Profile picture of the author myob
              Originally Posted by Alexis Wilke View Post

              So in other words you create your own copy and send the prospect directly to ClickBank for that product. I was wondering whether that was acceptable by ClickBank. Good to know. I've seen some pages that do not even work right (i.e. I could not click the Buy Now buttonS!!!)
              Exactly, but only if the vendor agrees to it. Clickbank requires specific authorization from each vendor. In addition, the sales page must meet Clickbank and FTC disclosure requirements as well as mention conspicuously that the product is sold by Clickbank.

              What I also do is boldly proclaim and emphasize the product has an unconditional 60-day money-back guarantee. This often takes conversion rates well into double digits.

              Usually, I have to tone down the vendor sales hype, remove silly videos, and even eliminate the mention of "bonuses" that often are available for free elsewhere anyway. Another biggey for writing your own sales page is getting rid of the vendors' optin form.
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              “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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              • Profile picture of the author Sioh Boon Yap
                Well said myob. I love to know whether Clickbank allow anyone to come out with their own salesletter.

                Hi John. Appreciate if you could share with all of us when you have done it. Thanks

                You have a point Alexis. I still wonder how to gauge these results actually.

                You are right smith. I think it is good to explore other products as there are still many niches need to be promoted. Maybe we should try something never heard before and see what happened. After all, what we got to lose.

                Yes agmcall. You are definitely right. May I suggest that we just promote the products we know best and should the salesletter is good enough, just go for it. Done.
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    • Profile picture of the author Sioh Boon Yap
      Agreed John. Sometimes I also wonder how people made their sales. In fact for the past four months in online marketing business, I also experience no sales at all.
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  • Profile picture of the author Randall Magwood
    Dont worry about the gravity, worry about your marketing. Your marketing should include market research on the product, and what the niche is looking for - and seeing if a product and sales letter is good enough to pull in sales for you. Plus.... also consider how you will make money from the affiliate product after you make the first sale with it.
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  • Profile picture of the author Brent Stangel
    What is the minimum gravity you would go for when you to choose a product on clickbank?
    Zero is my bottom.

    Those below zero are tough to promote.

    Brent
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  • Profile picture of the author jbsmith
    The only thing I use CB Gravity for is getting a feel for affiliate "potential" on CB. In other words, you will find some niches in health/weight loss with several products having high gravity - that tells me nothing other than there are several affiliates LOOKING at CB for affiliate products (which is useful if you are about to create a weight loss product -- you probably want it on CB knowing there are a pool of affiliates that are selling other products).

    However, there are many other niches on CB where it is obvious there are not a large pool of affiliates looking for products - that's all the gravity really tells you - has nothing to do with how well the product is selling.
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