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Age of a website increases its value? What if it is an old domain, but has only recent webcontent?

by entry
9 replies
The value of a domain (no content) increases as the domain gets older by years.

ie, a domain to be sold, which was registered in 2003 (14 years old), would sell for a higher price than if it was registered in 2013 (just 4 years old).

So the exact same domain which is 14 years old will hold a higher value than if it was only registered for 4 years.

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If a domain was registered 10 years ago, but had No hosting on, and no content on, but within the past 3 months then had its first hosting, and first content (good SEO articles, unique content etc)

then does the value consider the fact that it is 10 years old? (or as the content is only 3 months old, then the website value will Not really consider the past 10 years of the solo domain / which had NO content on.

in other words, is the 'solo' age of the domain valuable, regardless of if content was placed on that website or not within them 10 years?
#age #domain #increases #recent #webcontent #website
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  • Profile picture of the author Subho D
    The short answer to this question is YES.
    A domain's value does increase with every passing day...at least to Google. However, this takes a two-fold approach.
    • [1]number of days for which the domain is registered.
      [2]number of times a domain is renewed.

    1. Number of Days:

    Lets consider two domains. D1 has been registered for 1 year while D2 has been registered for 5 years. Since, D2 has a registration of 5 years, Google will presume that its owner is serious about keeping the site active for this duration.
    On the other hand Google considers D1 as one of those many sites that appear and disappear within a short span of time.
    So, a higher registration period will render greater value to a domain.

    2. Number of times a domain is renewed.

    A domain D3 may have been registered for a period of 1 year. However it has seen multiple renewals over a period of 7 years. In simple terms, D3 is now a 7 year old domain.
    To Google however, D3 will incur a better domain authority in comparison to D1.

    I hope this helps. Thank You.
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    • Profile picture of the author Mike Anthony
      Originally Posted by Subho D View Post

      The short answer to this question is YES.
      A domain's value does increase with every passing day...at least to Google. However, this takes a two-fold approach.
      • [1]number of days for which the domain is registered.
        [2]number of times a domain is renewed.
      This and just about every answer in this thread is TOTALLY wrong. This urban myth that domain registration age is important to google arises out of a misunderstanding of what google refers to as an "aged domain"


      Google values the age of a domain based on THE TIME THAT THE DOMAIN PAGES showed up in their index. This becomes obvious to those of us who have bought a lot of domains and in some cases not used them for a while. They DO NOT just sky rocket because of their domain age. The public hears the term aged domains and MISUNDERSTANDS THIS DOES NOT REFER TO WHOIS REGISTRAR DATA but to when google finds the domain and or pages of a domain in their index after a crawl.

      If you have a domain that hasn't been setup or has been out of the index and has no links to it there is no value to it because it was registered a long time ago.

      Google has tried to dispel this urban myth for 7 years now but people still are pushing a wrong understanding of what an aged domain is


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  • Profile picture of the author GlobexWeb
    Yes,age of a website is important factor for determining the google ranking. Also does matter if the age of website is old it will be favour in seo for you.
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  • Profile picture of the author discrat
    A little similar to age of human beings. A 70 year old is looked on has having more wisdom than a 20 year old. But as we know this is not always the case.

    Maybe Google could somehow have insight into that as well
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  • Profile picture of the author JohnVianny
    You can check it easily with filippa betting for your domain
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    Learn my Simple 3-Step Formula Earns me over $146.72 in 12 Hours using Emails: Click HERE!
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  • Profile picture of the author Brent Stangel
    "It's the quality of your content and the type of links you get due to the quality of your content."

    Gee! Who would have ever thunk it?

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author guitarprince
    There is a certain amount of debate about exactly how important domain age is to your ability to rank well, but testing and experience by SEO professionals paints a pretty clear picture that an older domain age competes for rankings a bit better. In fact, Google has even stepped forward to tell us a little bit about the importance of domain age, though as usual they're still holding their cards close to their chest.

    Here's the basics of what we know:

    Domain age is a factor in determining Google rankings, and a part of our SEO.
    Sites are significantly devalued for the first few months after Google first discovers them. It is extremely challenging to rank well for competitive terms in those first few months. In fact, some SEO professionals simply won't work with brand new domains.
    According to Google's Matt Cutts, the difference between a domain that's 6 months old and 12 months old is very small.
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  • Profile picture of the author Zeus1
    Thanks for the information, I am just learning all of this stuff. I had no idea that websites increase in value. Glad people like you make these posts.
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  • Profile picture of the author Steve B
    Originally Posted by entry View Post

    The value of a domain (no content) increases as the domain gets older by years.

    ie, a domain to be sold, which was registered in 2003 (14 years old), would sell for a higher price than if it was registered in 2013 (just 4 years old).

    So the exact same domain which is 14 years old will hold a higher value than if it was only registered for 4 years.

    All of these are just your own assumptions, and I for one, don't believe they are true!

    IMO, domains don't have intrinsic value (that is, value built-in) with a few exceptions like a short one-word domain, an exact match domain that is easily recognized, etc.

    Domains get their value from the sites they represent. Google and other search engines know the history of your domain. They know if there has been quality content coming from it in any given time period. If a domain sits dormant for 10 years and all of a sudden it sprouts lots of pages of content - Google knows what's going on.

    I, for one, believe that aged domains are waaay overrated. You are better off choosing a domain that fits your niche or that is a logical brand than to hunt for old domains and then try to re-purpose them or give them new life. Doing so is crazy when you can choose what you want and register your new domain right out of the gate.

    And think about this: What do you know about that aged domain? For all you know, it could have housed some illegal activity or been banned from indexing because of its abuses. Why not start with a clean slate?

    Steve
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