Torn between which product to promote first

18 replies
I have two good Clickbank products I want to promote, but their pricing confuses me, so I don't know which one to promote first. One is a regular priced one ($39-$49), the other much lower (less than $15), but comes with a monthly membership of about $40, with the first month free.

I know that it's usually a good idea to promote the cheaper product first to a list, but in this case I can't figure out which one is cheaper: the first one is more expensive, but it's only a one-time payment. The second asks for a much smaller upfront investment, but then rebills customers each month, which could amount to a lot of money. I guess people taking the second product won't know for how long they'll remain members, and since the first month is free, they might be tempted by the smaller upfront investment?

Looking forward to your opinions.
#product #promote #torn
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  • Profile picture of the author Ged3
    Hi Lucien,


    Well if it is purely on price and I think you are wise to consider that I would go for the one priced at $15 with recurring fees - because if the purchaser is not happy he or she can always cancel before the next instalment is due - and if they love the product - you will be receiving commissions for months to come!


    Hope this helps.


    Ged
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  • Profile picture of the author Brent Stangel
    Does CB still list the average subscription duration?

    If so, that should help with your decision.

    Brent
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  • Profile picture of the author Frank Donovan
    If the subscription product includes a service or tool (eg hosting, editing etc.), I'd go with the monthly payment option. If it's just a course, I'd be more wary.

    $40 a month is a lot to pay for a Clickbank product - it would have to be a cracker, or I'd expect a steep drop-off within the first couple of months.
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    • Profile picture of the author Lucian Lada
      Originally Posted by Brent Stangel View Post

      Does CB still list the average subscription duration?
      Originally Posted by Frank Donovan View Post

      $40 a month is a lot to pay for a Clickbank product - it would have to be a cracker, or I'd expect a steep drop-off within the first couple of months.
      I've worked out that, on average, people remain subscribed longer than a year. I did this by dividing the total average rebill amount to the monthly cost.
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  • Profile picture of the author Bizopboost
    Personally, I'd go with the monthly payment Plan,
    that s a Recurring Income..
    I Love Recurring Income.
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  • Profile picture of the author TrickyDick
    Originally Posted by Lucian Lada View Post

    I have two good Clickbank products I want to promote, but their pricing confuses me, so I don't know which one to promote first. One is a regular priced one ($39-$49), the other much lower (less than $15), but comes with a monthly membership of about $40, with the first month free.

    I know that it's usually a good idea to promote the cheaper product first to a list, but in this case I can't figure out which one is cheaper: the first one is more expensive, but it's only a one-time payment. The second asks for a much smaller upfront investment, but then rebills customers each month, which could amount to a lot of money. I guess people taking the second product won't know for how long they'll remain members, and since the first month is free, they might be tempted by the smaller upfront investment?

    Looking forward to your opinions.
    Lucian,

    Assuming they are both in the same market, promote both....

    Compare and contrast the two... give them a "choice."

    Some people will be drawn to the "lower" price....

    Some people will be drawn to "fresh" content every month.

    No matter which they buy, you'll get a commision.

    TD
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  • Profile picture of the author posinfo1
    I agree that if you have two products in the same market place that you should test both. It would take the guess work out of what to promote. Also it would be an idea to have bigger ticket products that you can promote to your buyers.

    Is there a $500 or even a $1,000 product in your market place?
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  • Profile picture of the author Doan Chi Tin
    Hey there, can you show the offer? Otherwise, I would say It depend on your lead magnet....
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  • Profile picture of the author wentzco
    Look at the "Avg $/Sale" stats on the recurring one - This includes both initial and rebill commissions.

    I see you figured out the average rebill total but the "Avg $/Sale" will give you a better feel on how many people become members after their initial purchase. If the gravity is extra low then maybe it isn't the best to promote however (unless it's new & gravity hasn't been established yet)
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    • Profile picture of the author megamind22
      Originally Posted by wentzco View Post

      Look at the "Avg $/Sale" stats on the recurring one - This includes both initial and rebill commissions.

      I see you figured out the average rebill total but the "Avg $/Sale" will give you a better feel on how many people become members after their initial purchase. If the gravity is extra low then maybe it isn't the best to promote however (unless it's new & gravity hasn't been established yet)
      Good point wentzco I couldn't have said it better cause the Avg $/sales needs to be considered too unless if its a new trending product that has just been launch recently
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  • Profile picture of the author JohnMcCabe
    As far as the math goes, wentzco makes a good point.

    Even if the average subscriber stays for a year, if very few people go on to subscribe, it doesn't mean much.

    I know you already know that gravity is worthless, so I won't address that.
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    • Profile picture of the author Lucian Lada
      Originally Posted by JohnMcCabe View Post

      Even if the average subscriber stays for a year, if very few people go on to subscribe, it doesn't mean much.
      Hey John,

      Yes, this is a good point. The problem is the first month of the membership is free, so it's not reflected in the Avg $/Sale figure as Wentzco suggested (but it's a good thing to keep in mind when looking at other products). The current Avg $/Sale is simply the commission I stand to make on the $15 upfront product. The offer is a $15 ebook with a free month trial of a membership.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Lucian Lada View Post

        Hey John,

        Yes, this is a good point. The problem is the first month of the membership is free, so it's not reflected in the Avg $/Sale figure as Wentzco suggested (but it's a good thing to keep in mind when looking at other products). The current Avg $/Sale is simply the commission I stand to make on the $15 upfront product. The offer is a $15 ebook with a free month trial of a membership.
        Have you tried contacting the vendor and asking him about the percentage of people who take the free trial, and how many of those convert to paid members (and for how long)?
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  • Profile picture of the author hardworker2013
    This is a no-brainer, membership or subscription plans each month gives you more income than a one off payment.
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  • Profile picture of the author shmol
    I would definitely go with the subscription option.

    First, it is cheaper so more people will likely take advantage of it.

    And then you can potentially make money long term becasue of the subscription.

    Hope this Helps
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  • Profile picture of the author Ged3
    Hi Lucien,


    in my original post I said I would go with the monthly subscription as you could make more in the long run.


    I still thank that is the best option - if I were to choose between the two, but as Posinfo1 said - you could try both and see which one converts the best.


    With a higher ticket item you would need a good series of emails to send out, but I am sure the vendor has a template he could let you use.


    Best Regards


    Ged
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  • Profile picture of the author filiks
    I also think you should opt for the recurring commission since you already have a list and the entry price is low. but you also need to think about the refund issue if the product is a run off the mill type
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