Seems like a lot of price resistance over 100

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I don't understand this. I notice a lot of price resistance for digial products selling over 100. Is that normal? Or is it just the sales pitch isn't good enough?
#100 #lot #price #resistance
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  • Profile picture of the author .
    Originally Posted by Nina Petrov View Post

    I don't understand this. I notice a lot of price resistance for digial products selling over 100. Is that normal? Or is it just the sales pitch isn't good enough?
    All my products are OVER $100.
    depends, on what are you selling .... and what the user GAINS after they purchase
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    • Profile picture of the author Nina Petrov
      And you get orders?
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    • Profile picture of the author mrgoe
      Originally Posted by Gabriel View Post

      All my products are OVER $100.
      depends, on what are you selling .... and what the user GAINS after they purchase
      could you give me a few examples ? and do you provide any affiliate programs ?
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  • Profile picture of the author ChrisBa
    I've seen many that are listed for more than $100.
    I think it all depends on the niche, demographics and value.
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  • Profile picture of the author Bizopboost
    Digital products are Just Like any Other products
    You can Find Premium Quality , Medium and Other...
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  • Profile picture of the author Brent Stangel
    Originally Posted by Nina Petrov View Post

    I don't understand this. I notice a lot of price resistance for digial products selling over 100. Is that normal? Or is it just the sales pitch isn't good enough?
    It depends on what you are selling and your target market.

    For some people, $100 is a massive amount. For others, it's the price of lunch.

    Brent
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  • Profile picture of the author DURABLEOILCOM
    Considering how bad the economy is I suggest staying under $50 that way you get a lot more potential customers. When people see $100 price tags they tend to avoid purchases.
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  • Profile picture of the author nicheblogger75
    I know a bunch of marketers who are making $500 - $2500 commissions on a new product that came out a few weeks ago.

    It all depends on the quality of the product, the group of people you are marketing to, and how well you are able to make a pitch.
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    • Profile picture of the author vedremo
      Banned
      Originally Posted by nicheblogger75 View Post

      It all depends on the quality of the product, the group of people you are marketing to, and how well you are able to make a pitch.
      The sales medium (e.g. webinars vs landing page), reputation, product type and availability of the product too.

      Videos have a lot higher perceived value than a pdf.
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  • Profile picture of the author Alex July
    I tend to promote high-ticket offers, and what I noticed is that quality does matter.
    I depends on what you promote, who you target audience is and so on.
    Example, recently one of affiliates made over $8,000 by referring a customer who invested over $0.25M in precious metals. Yes, that's not the best example, because physical gold is not a digital offer.
    But, and now I am speaking from my experience, I would pay $500 for a tiny book, or a video that could help me finally get rid of procrastination and perfectionism.
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  • Profile picture of the author nickyz1
    the content that your giving out is what really determines your course price
    But in some courses its different. they sometimes start with a small fee hoping to upsell you after your fast purchase.
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  • Profile picture of the author Jason Kanigan
    A lot of money tolerance issues in this thread.

    Money Tolerance is the limiting belief we all have about what is "a lot of money."

    Limiting beliefs are those we're not conscious of, and were typically installed by parents or relatives when we were really young and had no defense. Bring them out into the sunlight and they melt away.

    The error in thinking is our belief that "everyone" shares our beliefs. They do not.

    What is "a lot of money" for you is not much at all for someone else. And vice versa.

    Money Tolerance is a powerful factor. You've heard of the 80/20 Rule, or Pareto's Law? Most of your reality is determined by your money tolerance. Who you see. Where you go. The place you choose to live. The vehicle you drive. The shops and restaurants you frequent.

    And in your business, the people you "see" and market to.

    A person with low money tolerance will screw up a high ticket sale. They'll find a way to, because it doesn't match their unconscious beliefs. And a person with a high money tolerance will find ways to screw up a low ticket sale, too: that's why I can't sell "candied apples."

    Your Money Tolerance, price point, and sales success are all directly related.

    I sold $297 WSOs here for years (closed now because that's too low of a price point). Many weeks I'd get 6 orders. I share this to give you factual data that it is possible. The limiting belief you have is blocking you from seeing and speaking to the higher class of clientele.

    And outside WF...well the WSO marketplace is its own little microcosm and I would not use that as the yardstick of what is possible. Good place to test and learn. Price points out in the real world...it's wide open. People are selling $15,000, 20K programs and more. It's about value. The prospect's perception of the value of what you offer. (Are you shaking your head, saying, "It's not possible" to yourself?)

    By deliberately, consciously raising your money tolerance you can start to see the bigger opportunities around you. Those better customers. They're around you right now, but you've been screening them out. The frustration you're experiencing is the indicator more is possible.

    You can begin to move your money tolerance goalposts by asking yourself, "What is 'a lot of money'? What is 'expensive'?" Identify and work on that belief. Why is it expensive? Who told you it was? What was their baloney story that let them tell themselves it was "a lot of money"?

    I almost didn't respond to this thread because people are so wrapped up and invested in the BS story they're telling themselves (limiting beliefs) that it's almost assuredly a pointless effort. No one can change until they're ready to change. But maybe one person will read this, and it'll be their time, and they'll start the shift.
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  • Profile picture of the author Muuski
    Never have I been so glad to have expensive taste as after reading this comment.
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  • Profile picture of the author Steve B
    Originally Posted by Nina Petrov View Post

    I notice a lot of price resistance for digial products selling over 100. Is that normal? Or is it just the sales pitch isn't good enough?

    Nina,

    The questions you ask are the exact reason why testing and tracking are so important to Internet marketing. The way you arrive at the perfect price point is by testing various prices, offers, sales copy, and really, any other variables in your marketing. You will find that your results vary in nearly every test campaign you run.

    There is nothing "sacred" about the $100 threshhold. But I can tell you that many people feel better about making a purchase at $100 or more only after they have made lower price purchases and felt those purchases were money well spent. So you will see marketing funnels that begin with products at a low price like $7, then a product is offered for $27, then $47, then $97, and on and on. Some refer to this strategy as "climbing the price ladder" but it's really just a method to let folks try less expensive purchases before they move to the higher priced products.

    Hitting someone "cold" with a high priced product, given the right approach and audience can work . . . however, many marketers feel that there is a better approach to "cooking the frog" by letting the water get hotter and hotter in small increments.

    The best to you,

    Steve
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  • Profile picture of the author JohnVianny
    It depends on a bunch of factors.

    Firstly there are "round numbers": did you notice that most of the products are sold for 97 usd instead of 100? It's perceived less for obviously psychological reason.

    So it's easier to cold sell a 97, 149, 197 usd system then 100 usd.

    BUT

    The main problem is the NURTURING.

    People have to be informed, engaged, and think of your product as the best solution for their needs, and the price will be secondary.

    But this all belongs to email marketing nurturing proccess, and this has to be made by you in the email marketing funnell
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  • Profile picture of the author PvPGuy
    Limiting beliefs is definitely a thing, but so is price resistance These describe the perspective difference between buyer and seller.

    You shouldnt mistakenly believe that you cant sell at a higher price point (although I don't think that was your original question? :? ), however your buyer has to believe you can deliver his wants at the price you're asking.

    Overcoming price has to do with a few things generally:
    Who you are marketing to.
    What is the promise you are selling?
    How eager or desperate is your buyer?
    Does your buyer believe your ability to deliver?

    You can get really technical on all this stuff, but essentially, the greater your hype/claims, the stronger your proof needs to be to score enough believability points that they'll pull out their CC and hope their spouse doesnt check the monthly statement :p

    But in a nutshell, thats how you overcome price resistance. Now please excuse me while I go chew on Jason's post above
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