And that's maximizing the number of "chances" you get to offer something valuable
to a prospect/lead.
In other words, MANY marketers give it one shot when trying to make a sale.
Worse, they do stuff like sending leads to an affiliate offer page FIRST... when you can actually make it so you capture the lead's information FIRST, then sell them the affiliate program, and THEN offer other products to the customer.
It should make sense that the more times you TRY to offer up something of value to a lead, the more chances you'll have to make a sale.
When many marketers just send leads to an affiliate offer or a product page, hoping they make the sale... there's a way you can TRIPLE your chances of making a sale,as
well as setting things up so you continue to offer valuable products to your customer list, over time, so you also grow your income.
So, instead of sending people from your site, ad, or other content piece to the offer page (either yours or an affiliate page)... try this.
1. Whatever program you're promoting, find ONE huge piece of advice or insight
from it, that you can offer people in the way of a report or video.
2. Create a Facebook ad that offers this one piece of insight/advice... and make it so the
prospect is curious, wants to find out what you're offering, and the info actually helps
the prospect see a result.
By giving away a report or video that has amazingly valuable information that helps the prospect right off... you presell them and build your own credibility.
3. From the Facebook ad... send them to a opt in page. Here's where you can grab the leads information and email, so YOU have it and YOU can use it in the future.
A lot of times, if you do any kind of direct linking... you lose out on the chance to get the customers name or email on your list.
But, if you offer them a free report or video... you can capture their info.
4. After they opt in to get your valuable free insight/advice... send them to a thank you page.
Here's the first place you can try to "sell them" on the product, right now. Offer a reason for them to take it, now, instead of waiting. Bonuses, a price break... doesn't matter.
5. After they fill in the opt in page, that report or freebie gets sent to their email.
There's the 2nd chance you have to sell them on the product... in the free report. But truly give them valuable insight and advice that HELPS them, and demonstrates to them that what you have will indeed help.
Doing this can often times presell them on getting the product right away. This free report or video, if done right and offers GREAT advice or insight that helps... that can be all the prospect needs to see in order to feel comfortable with making the full purchase.
They just want to know that what you have will help them get what they want... so why not prove it in the free report.
6. Send a few follow up emails.
Here's the 3rd, 4th, and 5th chances you have to gently nudge the prospect into taking action and buying what you have.
Between the free report that has the product link at the end of the report... to the Thank you page, and then the emails... you now have 3 chances to make a sale of a product or service, instead of one chance.
Even better, YOU have the contact info and email, so you can follow up, even if you're promoting affiliate offers.
And maybe the BEST part of this whole thing. You can grow your income over time, by creating a list of customers who buy from you, and then you can offer additional products or services to this list of customers.
If they bought, say a workout program from you... there's a good chance they'll buy supplements, or workout equipment, or hundreds of other things.
This is an easy way to grow your income, without spending any more on ads.
There you have 3 ways to increase the chances of making a sale, as well as the chance to triple your future income and earnings... by being able to continue promoting useful and valuable information or offers to this list of people who have bought from you.
ONE time shots rarely work online, unless for some CPA stuff... but you're better off focusing on the bigger picture of trying to help more people get what they want.
With the steps above, you greatly increase your odds of making a front end sale, as well as back end sales.