TRIPLE Your Chances of Making a Sale AND Making More Money...

17 replies
There's a couple of big mistakes I see newer, heck, even older marketers make online.

And that's maximizing the number of "chances" you get to offer something valuable
to a prospect/lead.

In other words, MANY marketers give it one shot when trying to make a sale.

Worse, they do stuff like sending leads to an affiliate offer page FIRST... when you can actually make it so you capture the lead's information FIRST, then sell them the affiliate program, and THEN offer other products to the customer.

It should make sense that the more times you TRY to offer up something of value to a lead, the more chances you'll have to make a sale.

When many marketers just send leads to an affiliate offer or a product page, hoping they make the sale... there's a way you can TRIPLE your chances of making a sale,as
well as setting things up so you continue to offer valuable products to your customer list, over time, so you also grow your income.

So, instead of sending people from your site, ad, or other content piece to the offer page (either yours or an affiliate page)... try this.

1. Whatever program you're promoting, find ONE huge piece of advice or insight
from it, that you can offer people in the way of a report or video.

2. Create a Facebook ad that offers this one piece of insight/advice... and make it so the
prospect is curious, wants to find out what you're offering, and the info actually helps
the prospect see a result.

By giving away a report or video that has amazingly valuable information that helps the prospect right off... you presell them and build your own credibility.

3. From the Facebook ad... send them to a opt in page. Here's where you can grab the leads information and email, so YOU have it and YOU can use it in the future.

A lot of times, if you do any kind of direct linking... you lose out on the chance to get the customers name or email on your list.

But, if you offer them a free report or video... you can capture their info.

4. After they opt in to get your valuable free insight/advice... send them to a thank you page.

Here's the first place you can try to "sell them" on the product, right now. Offer a reason for them to take it, now, instead of waiting. Bonuses, a price break... doesn't matter.

5. After they fill in the opt in page, that report or freebie gets sent to their email.

There's the 2nd chance you have to sell them on the product... in the free report. But truly give them valuable insight and advice that HELPS them, and demonstrates to them that what you have will indeed help.

Doing this can often times presell them on getting the product right away. This free report or video, if done right and offers GREAT advice or insight that helps... that can be all the prospect needs to see in order to feel comfortable with making the full purchase.

They just want to know that what you have will help them get what they want... so why not prove it in the free report.

6. Send a few follow up emails.

Here's the 3rd, 4th, and 5th chances you have to gently nudge the prospect into taking action and buying what you have.

Between the free report that has the product link at the end of the report... to the Thank you page, and then the emails... you now have 3 chances to make a sale of a product or service, instead of one chance.

Even better, YOU have the contact info and email, so you can follow up, even if you're promoting affiliate offers.

And maybe the BEST part of this whole thing. You can grow your income over time, by creating a list of customers who buy from you, and then you can offer additional products or services to this list of customers.

If they bought, say a workout program from you... there's a good chance they'll buy supplements, or workout equipment, or hundreds of other things.

This is an easy way to grow your income, without spending any more on ads.

There you have 3 ways to increase the chances of making a sale, as well as the chance to triple your future income and earnings... by being able to continue promoting useful and valuable information or offers to this list of people who have bought from you.

ONE time shots rarely work online, unless for some CPA stuff... but you're better off focusing on the bigger picture of trying to help more people get what they want.

With the steps above, you greatly increase your odds of making a front end sale, as well as back end sales.
#chances #income #long #making #sale #term #triple
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  • Profile picture of the author discrat
    Thanks Shaun.
    Good no-nonsense and very uncomplicated manner for someone to start making money online if they follow what you outlined.

    A little work ?? Sure of course just like anything in Life that is worth while pursuing.

    Also, it's great that you stress that you do NOT need to wait 5 emails down the road before pitching a paid product.

    So many Marketers ,Newbs and Advance alike, buy into this nonsense that you cannot promote from the
    git go ( you absolutely can just as long as you're aligning this promotion with free high quality content as well)


    - Robert
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    • Profile picture of the author shawnlebrun
      Originally Posted by discrat View Post

      Thanks Shaun.
      Good no-nonsense and very uncomplicated manner for someone to start making money online if they follow what you outlined.

      A little work ?? Sure of course just like anything in Life that is worth while pursuing.

      Also, it's great that you stress that you do NOT need to wait 5 emails down the road before pitching a paid product.

      So many Marketers ,Newbs and Advance alike, buy into this nonsense that you cannot promote from the
      git go ( you absolutely can just as long as you're aligning this promotion with free high quality content as well)


      - Robert
      Thanks Robert, I appreciate your kind words, always.

      Yeah, the truth is, why bother waiting to introduce something
      to someone you can help.

      If you TRULY believe that what you have is good, then
      why wait?

      Help that person NOW... in your email, your reports,
      thank you pages, etc...

      If you come from a place of helping and giving value,
      it's almost our duty to sell it, as soon as possible,
      knowing it's in our customers' best interests.

      And if you can't say that about what you're selling...
      why bother selling it :-)

      Thanks again Robert.
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  • Profile picture of the author JohnVianny
    Good Job.

    Normally the Report is a fraction or an anticipating portion of what you will find in the product.

    And in fact lot of newbie don't sell in the thank u page.

    The funnell has to be long imho, very long and a promotional mail after 2-3 content or engaging/relationship mail.

    And i want to add:

    a good technique is discuss a topic in a series of mail and then sell a product relative to that topic, than shift to another. of course a product you trust.
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  • Profile picture of the author Brent Stangel
    Help that person NOW... in your email, your reports,
    thank you pages, etc...
    If you don't, odds are good your competition will.

    Brent
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author PvPGuy
    Originally Posted by shawnlebrun View Post

    By giving away a report or video that has amazingly valuable information that helps the prospect right off... you presell them and build your own credibility.
    This is the money moment imo, and the best nut in the bowl. That initial value proposition is crucial, and if you genuinely help the person, you have indeed gained believability in their eyes. If you win here, they'll actually open your emails
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    • Profile picture of the author shawnlebrun
      Originally Posted by PvPGuy View Post

      This is the money moment imo, and the best nut in the bowl. That initial value proposition is crucial, and if you genuinely help the person, you have indeed gained believability in their eyes. If you win here, they'll actually open your emails
      Bingo... the biggest mistake I see online, by newer marketers, is just thinking that ANY
      freebie will work.

      It won't.

      If your freebie doesn't knock the socks off the prospect... what are the odds they
      will spend money or time with you?

      The freebie is the first date, so if you went on a first date with someone
      and weren't very impressed or wowed... what are the odds you want another
      date?

      The freebie is often the first contact and makes the first appearance of
      you, your company, your business, etc...

      Yes, people DO judge a book by its cover, literally, on Amazon or off.
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  • Profile picture of the author Ged3
    Great report Shawn,


    thank you for sharing with us in detail.


    Internet marketing is similar to two stage mail order selling where the prospect is offered a free report in return for an address.


    Rather than selling directly from one advert in a magazine or newspaper advertisers realised that they could sell a lot more if they first offered a freebie that was directly related to and led into the main product that they are selling.


    The same in internet marketing.


    Best Regards


    Ged
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  • Profile picture of the author PvPGuy
    I think new folk can also be misled about the meaning of "real value" when we attach such superlatives as Amazing! and Massive! There are too many MEGA bundles of crap out there as bonuses and freebies that illustrate this point.

    But the truth is, simple is better. Not to say all the rules of great copy writing don't still apply, but providing value comes down to what you stated - actually helping/solving the prospect's want or need. The basic value proposition is the best way I know how to summarize the abundant flow of information surrounding this issue, which too often confuses people.

    If you offer people something they want, and you deliver in a satisfactory way, you have gained their trust. Its that simple. If you go overboard, they become suspicious. Great copy may move a prospect to take action, but that doesn't mean they lack any discernment at all! It doesn't take much to incentivize them if you've done your job hitting the right market.

    And lastly, to borrow your dating metaphor, sometimes the quickest way to delivering on your proposition, is to let her buy dinner, and not make it a freebie at all. I realize that is a different funnel that you gave us above, but giving away a freebie isn't the only way to go, but I guess that would belong in a new thread
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    • Profile picture of the author shawnlebrun
      Originally Posted by PvPGuy View Post

      I think new folk can also be misled about the meaning of "real value" when we attach such superlatives as Amazing! and Massive! There are too many MEGA bundles of crap out there as bonuses and freebies that illustrate this point.
      100% spot on.

      If your first contact with a prospect is crap, do you really think they'll continue on
      with you and buy your stuff?

      Nope.

      But WAY too many marketers do it.

      Not just newer marketers, experienced as well.

      In all honesty, I think it just takes a certain level of "getting it"
      and awareness... knowing that if you give a crappy freebie,
      that's what the prospect is getting... crap.

      But give them something that's valuable and helps...
      and you immediately position yourself different from all
      the other crap.

      YOU stand out as valuable.

      Good point on that... absolutely true.
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  • Profile picture of the author greenowl123
    Excellent marketing advice Shawn !

    Most people new at this game, fail to realize how important it is to : 1. Gain credibility in the mind of your potential customer.. and 2. The power of repetition when promoting a product or service.

    Thanks for sharing some very good advice here.
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  • Profile picture of the author laurencewins
    Hi Shawn,

    Great advice for sure. It reminds me of something but I don't remember all the details. I'm sure you'll know it too. It goes something like this... a customer may look at, read, research or otherwise analyse something SEVEN TIMES, BEFORE making that buying decision.

    When I used to manage telemarketing rooms, one sales tactic I taught all staff is never to take the first NO (except for some legitimate circumstances when you should). Once a customer has said NO three times, then you can let them go (unless you're convinced you can still get the sale).

    I hope this all makes sense and if anybody knows the more accurate version of the the first example, please let me know.
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    • Profile picture of the author shawnlebrun
      Originally Posted by laurencewins View Post

      Hi Shawn,

      Great advice for sure. It reminds me of something but I don't remember all the details. I'm sure you'll know it too. It goes something like this... [I]a customer may look at, read, research or otherwise analyse something SEVEN TIMES, BEFORE making that buying decision.
      Thanks Laurence, you're always supportive and I appreciate it.

      Yeah, there's a saying that some people need to see a message 7 times
      before they will buy... because the first 3 to 4 they won't even "see" or
      connect with.

      But I've also blown that theory out of the water by going after niches
      that the prospects have painful problems they want solved NOW.

      Then, you can make the sale with just one email, ad, sales letter, etc...

      Back in 2002, when I started online... I read and fell for the "someone has
      to see your stuff 7 times"

      So I'd focus on building a list and sending out 7 emails.

      Then I tested out sending people from Google ads to the sales page,
      and I made more sales, right away, than I ever did with email.

      But, I was also targeting a painful problem, one that people wanted
      solve right off... so I made sure my marketing and sales page PROVED
      I could help them solve it asap.

      But... it is also good to build a list, for me it's a list of customers... because
      you can always send out more value and content that helps... and then
      have something else to sell that helps them.

      There's NEVER any one or best way for all... it's simply a matter of
      testing to see what works best for your situation.
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  • Profile picture of the author ryanbiddulph
    Good stuff Shaun.

    I am learning of the immense power in the follow up. I used to feel/fear nobody would buy stuff after the initial contact or 2. Now I just keep asking, and people buy more of my eBooks and courses and audio books. All about that persistent ask because this shows how clear and comfortable you are with your products and services.

    Ryan
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  • Profile picture of the author JohnMcCabe
    A lot of wannabe gooroos repeat the mantra that "the money is in the list", but don't explain how. So newbies go hunting for anything that will swell their autoresponder bills.

    Some will clarify that the money is really in the relationship you have with your list. So the newly enlightened newbie figures that means they need to be buddies to people on the list, and either are very reluctant to sell (which comes through) or they don't sell at all.

    Folks, the relationship you want with your list is a friendly business relationship. You want the people on your list to value your advice and recommendations, to see you as a trusted adviser.

    What's the quickest way to do that?

    Get them a quick win.

    When figuring out your lead magnet (which old schoolers called a "bait piece"), figure out some portion of your actual product or something closely related that your new subscribers can use to get a quick step towards whatever transformation they want to make.

    For example, I found an old pdf on one of my backup drives promoting a productivity coaching program for computer jockeys like writers, office workers, anyone who spent a lot of time on the computer.

    The quick win was a list of key codes a good typist could use instead of taking their fingers off the keyboard and mousing through a series of menus. There were 23 of these, of which I still use about half a dozen.

    Confession time. I never bought the course. But the list owner was able to tempt me with it at least a dozen times via the email I gave to get the bait piece.
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    • Profile picture of the author shawnlebrun
      Originally Posted by JohnMcCabe View Post

      Folks, the relationship you want with your list is a friendly business relationship. You want the people on your list to value your advice and recommendations, to see you as a trusted adviser.

      What's the quickest way to do that?

      Get them a quick win.
      Bingo.

      Selling is nothing more than finding out what the prospects need... and giving
      them THAT.

      and one way to prove you can do that, is like what John said... help them
      get a quick win.

      If you can help them solve part of a painful problem... they'll look at
      you as the only one who has helped them. So they will want MORE.

      You can do that several ways.

      Have your business sell many different products that sell different
      solutions to the bigger problem.

      Like a dating business... you can have a program that talks about
      meeting people and charge for that.

      Then you can have a program about online dating, one that helps
      with inner confidence, etc.... and price all of them separate.

      OR... you can have a high end program where you charge $5000
      or more to tackle their entire problem they're having, and
      just charge more to add more value.

      there's no right or wrong way... but it ALL starts with what John
      said, help them get a quick win.

      not only will you PROVE you've got the goods... the power
      of reciprocity is real and true.

      I don't know about folks here... but when people do things
      for me, I go out of my way to try and do stuff for them.

      So, helping them get a quick win can also help with
      reciprocity.
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  • Profile picture of the author JohnMcCabe
    Quick take on the "see your message 7 times" idea.

    The research has been replicated enough times to validate it.

    But, as Shawn points out, under the right circumstances, people do buy on the first exposure to your offer.

    How to reconcile that?

    People may have to see a message seven times, on average, but not all seven have to be your messages.

    Someone with an urgent or painful problem has likely seen way more than seven messages regarding their issue. In some cases, it may actually be staring them in the face in their bathroom mirror.

    So you don't necessarily have to deliver all of the messages. You just have to deliver the one that gets them to pull the trigger...
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  • Profile picture of the author John47
    Great post Shawn, and so many valuable insights being added by the old hands.

    Newbies should bookmark and refer back.
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