Generating and selling leads to local businesses?

by mbomb
39 replies
Anyone have any experience in this area? I think I vaguely recall a WSO on the project, but can't seem to find it. If you're doing well in this area, I'd love to chat. Skype me or PM me. Thanks.

Mike
#business #generating #leads #local #selling
  • Profile picture of the author NetAction
    Hey Mike,

    I am looking too..... Let me know if you find it before me....

    There used to be a WSO addressing that.... the wso said that
    local businesses were begging him for leads...

    Where is it???
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  • Profile picture of the author sahi
    Well I don't know about any WSo on this topic but since you are interested in this lead generation stuff then you can check Mark Vurnum's Lead Generation stuff. Google it and you'll find the site. But I don't know about the quality of the stuff, his videos etc. as I haven't seen them myself yet.

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    • Profile picture of the author Richard Tunnah
      Originally Posted by sahi View Post

      Well I don't know about any WSo on this topic but since you are interested in this lead generation stuff then you can check Mark Vurnum's Lead Generation stuff. Google it and you'll find the site. But I don't know about the quality of the stuff, his videos etc. as I haven't seen them myself yet.


      Mark is a warrior and hugely successful in the leads generation business. If you search his name on here you'll find a free leads generation course he gave away last year as a WSO.

      Rich

      ps. Part of my business model involves providing leads to businesses. It is very profitable if you can provide quality leads to many offline businesses!
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      • Originally Posted by Richard Tunnah View Post

        Mark is a warrior and hugely successful in the leads generation business. If you search his name on here you'll find a free leads generation course he gave away last year as a WSO.

        Rich
        Yes, I found Mark's link to his FREE WSO. However, it was pretty recent -- in April of 09, actually. HOWEVER, the free WSO was ONLY for the 1st 100 Warriors ((how did I miss this one? Waaaaaaaaaaa)!

        It's $47.00 dollars now. Looks like a great bargain to me, if you ask!

        Here's the WSO link:

        http://www.warriorforum.com/warrior-...iors-only.html

        Cheers,

        JMB
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        • Profile picture of the author ronr
          Check out Mark Vurnum lead generation videos in the product review area.
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          • Originally Posted by ronr View Post

            Check out Mark Vurnum lead generation videos in the product review area.

            Ronr,

            Could you provide us a DIRECT LINK to what you are suggesting us to check out.

            It would save us a bunch of time from trying to find it.


            Thanks muchly,

            JMB
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          • Profile picture of the author Richard Tunnah
            Originally Posted by ronr View Post

            Check out Mark Vurnum lead generation videos in the product review area.
            Think it's a fair summary by the way.

            Rich
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            • Profile picture of the author mrmatt
              I generate my own leads. Generating leads is the easy part.

              Finding a business that will give you the time of day is the hard part. I get hammered with lead offers. Every time I've bitten and bought, the leads were total crap.

              Craigslist is awesome. Every time I run an ad I generate between 10 to 20 leads in a day. And the area I live in is pretty small.

              I also use classified ad papers and use an 800 number call capture. I've tried pushing them to a site but I get way more leads using the 800 number.
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          • Profile picture of the author ASUService
            Originally Posted by ronr View Post

            Check out Mark Vurnum lead generation videos in the product review area.
            Wow ... not too good, huh?

            That's too bad, I was considering buying before I read that.
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  • Profile picture of the author jwlnewsome
    if there's any money in it let me know. I'm always looking for a new angle.
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    • Profile picture of the author joshril
      Originally Posted by jwlnewsome View Post

      if there's any money in it let me know. I'm always looking for a new angle.
      The lead business is huge! Most service industries like plumbers, electricians, etc. are great markets to target as well as professionals like insurance agents, chiropractors, etc.

      When I was buying insurance leads for my agency, I was paying around $20/lead and glad to do it because the leads were pretty solid. If the business owner that you're selling the leads to can make his target ROI (return on investment), then you can sell leads for even more than $20 per lead. It's all relative to what a client is worth to the business.

      There are lots of ways to do it... PPC with a squeeze page is one of the most popular, but you can use other forms of marketing like direct mail, telemarketing, etc. to generate leads.
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  • Profile picture of the author Colin Theriot
    Since I resigned as StomperNet's chief copywriter in August, this has been my primary business, though I don't approach it exactly as you describe. There is money in it, and the main problem I'm having is that I can't do the work fast enough to make all the money that's possible.

    I hate to be the guy that does this, but I also am not 100% sure I want to share too much about what I'm doing yet, or even if I'd share it freely here. What I'm doing is frankly so easy to accomplish, and so highly valued by my customers that it's been an insanely easy sell.

    In fact, it makes a fantastic doorway to lead to more consulting and contracted work. Which again, is part of the problem. I've been getting bogged down doing those emergent jobs for the cash instead of focusing on doing more lead-gen in more fields to grow the business.

    Plus, I'm always hanging out on the dang WarriorForum! LOL.

    However, even though I'm not even at liberty to share my exact model (my biz partner would kill me) I'm very interested in seeing how this thread develops.

    See, I'm trying to convince him that we need to just create a high-priced coaching program and teach people how to do what we're doing, then have one of these guru mega-launches and get paid and cash out bigtime.

    It would actually work too, because like I said, the model we're using is just crushing it. In a very realistic and reasonable way, that is. I'm not a bajillionaire, but I did quit a high-paying job and I've almost completely replaced my old income inside of 3 months, starting from nothing. And that's with only 5 clients.

    Since I don't want to be a jerk though, feel free to ask me whatever questions you want, and I'll try to answer as best I can. But you will have to be OK with my declining to answer some specifics.

    Because I'll tell you directly, it's a FINITE opportunity, and I don't want to invite ANY form of competition until I reach a more dominant position in my own local market. THEN I'll probably let the whole cat out of the bag rather than just a wee whisker here and there.

    Cool? Hope that helps.
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    • Profile picture of the author George Wright
      Now this is GREAT copy. Into the swipe file for me.

      George Wright

      Originally Posted by Colin Theriot View Post

      Since I resigned as StomperNet's chief copywriter in August, this has been my primary business, though I don't approach it exactly as you describe. There is money in it, and the main problem I'm having is that I can't do the work fast enough to make all the money that's possible.

      I hate to be the guy that does this, but I also am not 100% sure I want to share too much about what I'm doing yet, or even if I'd share it freely here. What I'm doing is frankly so easy to accomplish, and so highly valued by my customers that it's been an insanely easy sell.

      In fact, it makes a fantastic doorway to lead to more consulting and contracted work. Which again, is part of the problem. I've been getting bogged down doing those emergent jobs for the cash instead of focusing on doing more lead-gen in more fields to grow the business.

      Plus, I'm always hanging out on the dang WarriorForum! LOL.

      However, even though I'm not even at liberty to share my exact model (my biz partner would kill me) I'm very interested in seeing how this thread develops.

      See, I'm trying to convince him that we need to just create a high-priced coaching program and teach people how to do what we're doing, then have one of these guru mega-launches and get paid and cash out bigtime.

      It would actually work too, because like I said, the model we're using is just crushing it. In a very realistic and reasonable way, that is. I'm not a bajillionaire, but I did quit a high-paying job and I've almost completely replaced my old income inside of 3 months, starting from nothing. And that's with only 5 clients.

      Since I don't want to be a jerk though, feel free to ask me whatever questions you want, and I'll try to answer as best I can. But you will have to be OK with my declining to answer some specifics.

      Because I'll tell you directly, it's a FINITE opportunity, and I don't want to invite ANY form of competition until I reach a more dominant position in my own local market. THEN I'll probably let the whole cat out of the bag rather than just a wee whisker here and there.

      Cool? Hope that helps.
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      • Profile picture of the author Colin Theriot
        Originally Posted by George Wright View Post

        Now this is GREAT copy. Into the swipe file for me.

        George Wright
        Aw, shucks. Thanks. You know that swipage is the most sincere form of flattery to a copywriter.

        If you want to learn how I do that, get in touch via PM. I'm trying to figure out how I can teach it to people and could use some feedback on some of my material.

        Or if you have the money, you can just hire me to write copy for you. That works, too.
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        • Profile picture of the author Maria Gudelis
          Originally Posted by Colin Theriot View Post

          Aw, shucks. Thanks. You know that swipage is the most sincere form of flattery to a copywriter.

          If you want to learn how I do that, get in touch via PM. I'm trying to figure out how I can teach it to people and could use some feedback on some of my material.

          Or if you have the money, you can just hire me to write copy for you. That works, too.
          Yeah - I thought it was some darn good ad copy too! Colin - I'm pm'd you to know your prices!

          and sellling leads is big..one of my clients buys 200,000 per month because they have the back end and sale floor systems down to a T!
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  • Profile picture of the author Always-A-Warrior
    I think Kevin Wilkes was doing something in the local niche. I followed but then it got too expensive.
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  • Profile picture of the author greenovni
    I am generating leads right off CL and selling them to a local business. It is quite simple to do.
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  • Profile picture of the author zoro
    Try Peter Sanchez. He had a WSO called Mom & Pop Lead Gen Business in a box.
    I use it and am doing ok. Hardest part is getting the customers.
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  • Profile picture of the author MichaelHiles
    It's a real viable business. The parent of 1ShoppingCart.com owns leads.com and sells a bunch of them.

    I prefer to help businesses set up their own lead aggregation and capture systems. They pay more for that.
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    • Profile picture of the author ronr
      The difficult part as was stated earlier is finding clients. You would think that businesses would be interested in buying leads but many of them are hammered with people peddling leads so they are a tough sell.
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      • Profile picture of the author DogScout
        Do not under-price your services. If you are willing to work with a small business, instead of charging $500 for a site, charge them $3,000. Bill $500 a month for 6 months.

        Justify by including SEO. Outsource 1,000 back links with 2-3 of James' (Rich Jerk) WSOs. Do the keyword research, open them a Google account and add paralytics and add a few articles in addition to the content THEY provide.

        Teach the owner how to make a blog post and tell him/her to make one at the least every 2 weeks. (do it for him if you have to for a few months using his content and your keywords, after which you can start charging for that if they never grasp how to do a post. There are those that just cannot get that no matter how smart they are.)

        Do a month or two of Adwords at $250 or $500 in costs so that when they see the boost in sales they continue and start paying for the Adwords AND your managing of them. (basically continuing the $500. You spend $350 or so in Google and keep $150 for the 2-4 hours a month you spend testing ads and landing pages.) As they grow, they increase the Adwords spend and you increase the fee.

        Remember they are probably local so keyword research has to take that into account. In Google make them a local biz, open a Google biz listing (as well as Yahoo & Bing). Use the local meta tag, that ranks them higher in local searches and excludes them everywhere else. Hardly anyone uses it, so it is very useful right now and make their account local in the webmaster tools of Google.

        In 6 months you are likely to have a constant 2-500 dollars in net income from that one account if you are any good at adwords.

        Getting Off-line biz is easy to get because there are so many idiots & crooks in the biz. Anyone that has been approached before can easily be persuaded to give you a shot. Value is easy to show. If you have to begin at a lower price, be sure they understand you are giving them an "Introductory Special" until you can 'show' them you know your stuff. (you need them to have email and phone# JUST for your on-line leads so it is trackable.) Don't make them sign long term contracts. (In some cases I do the work before being paid! Worst case is loss of a few hours work. And then they really trust you.) Let them know you are under charging them. After all, most adword companies (if they know what they are doing) charge $3000 just to get to know the company and $3,000 to set the campaigns up! $6,000 before they place the 1st ad! You are giving them a great deal!)

        When doing adwords always never stop testing ads and landing pages. Do that and an idiot can beat most of the competition in ANY niche! (98% don't test. Lol.) If I were you and you never used adwords before, just buy Perry Marshall's ultimate guide to adwords on his site for $197. That has all the info you need and more. Ignore the high priced classes. Opt into Perry's list and Glenn Livingston's list. they email enough free info to keep you busy. Lol.

        At 3-500 for a site, you are doing them no favors and yourself even less of a favor.

        If they don't want to pay for a 'list', make one anyway. Use your AR to feed it. 6 months later ask if they would like a 'rush' of business make a % of increased sales deal and email the list with 10% off or something. They will see the value in the list then!

        If you pick a few tiny mom & pop companies to work with, (12-15), in a year, you will be working 10 hours a week and making 10-12K a month. PLUS you will be making the companies successful and they will love you.

        Maria Gudelis is an off-line 'guru' (in my opinion). Talk to her about mind-maps. With one designed especially for the client, you can blow them away! The only thing is I think she doesn't charge enough.

        Mark
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    • Profile picture of the author Colin Theriot
      Originally Posted by MichaelHiles View Post

      It's a real viable business. The parent of 1ShoppingCart.com owns leads.com and sells a bunch of them.

      I prefer to help businesses set up their own lead aggregation and capture systems. They pay more for that.
      I agree. This is almost what I do. Except I make a lead aggregation and capture system that's tailored to a region and an industry. Then I rent exclusive branding rights and access to the incoming leads to whoever is spending the most on advertising in that area. If they don't want it, I go to the next biggest competitor.

      Also notice they are renting ACCESS to the lead list. It's not theirs. So if ever anyone wants to STOP renting it, I'll just go to the next guy in line and offer it to him at a HIGHER price, because it already has leads in the database, who we will email when a new site owner takes over.

      That's what I'm doing. In a nutshell. Shh, don't tell anyone.

      Also, if you're in my area, get in touch with me and maybe we can work together rather than compete. There's a lot of detail I'm leaving out, obviously, but I think I shared enough to give people the basic idea.
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      • Profile picture of the author Frank Murphy
        I think Maria Gudelis and David Preston are the folks to consult when it comes to offline lead generation. These guys know their stuff!
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  • Profile picture of the author valdivz
    Where is this review link of Mark's lead generation product????

    Do people not recommend this?
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  • Profile picture of the author Rocketguy
    Is anyone generating leads for local companies on this site? I looking for someone to do this for me.
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    • Profile picture of the author zoro
      Originally Posted by Rocketguy View Post

      Is anyone generating leads for local companies on this site? I looking for someone to do this for me.
      I currently generate leads for local business in my country Australia, and also for one in UK.

      Can you please elaborate on what exactly your looking for?
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      • Profile picture of the author AndrewCavanagh
        Yes there is money in it.

        Remember that generating leads is only part of the equation.

        Converting leads into paying customers can be even more important because a business that isn't doing that effectively can't afford to pay as much per lead.

        Also when it comes to working with busineses if your business model is too narrow (I'm only selling leads for example) then you're leaving a fortune on the table.

        The biggest cost in working with online businesses is getting them as clients in the first place...developing that relationship so they trust you and will hire you.

        Once you have that you should be looking at multiple ways to help them and get paid.

        That might include multiple methods of lead generation, website optimization, marketing process improvements online and offline, email marketing and follow up etc etc.

        Get the most out of the clients you have by getting them the maximum increase in sales and profits you can provide and everyone wins.

        Kindest regards,
        Andrew Cavanagh
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        • Profile picture of the author papeter
          Someone from this forum sent me info today on Mark Vurnum's lead gen business. He is offering a free 60 min DVD video for $5.95 for shipping and handling for the first 7 days
          Then $67.00 USD for each 30 days, for 6 installments.

          As I am in UK it's going to take longer than 7 days to receive the DVD and then I'm into the monthly installment alreadywithout seeing the video! If it's not for me then I suppose I can always cancel.
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  • Profile picture of the author mwoeppel1
    What are the easist / best / most lucrative markets to go after?
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  • Profile picture of the author Emersion
    I think somebody mentioned this, but the report, "Mom & Pop Money" is the most comprehensive resource that I know of on this subject. I don't know if it is still available, but it will answer all of your questions including the most lucrative markets to go after. And it's something you can easily start doing today. (Sadly, most people will just read the report, do some research, over analyze and never implement...)
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    • Profile picture of the author blueonblue
      Originally Posted by Emersion View Post

      I think somebody mentioned this, but the report, "Mom & Pop Money" is the most comprehensive resource that I know of on this subject. I don't know if it is still available, but it will answer all of your questions including the most lucrative markets to go after. And it's something you can easily start doing today. (Sadly, most people will just read the report, do some research, over analyze and never implement...)
      thanks emersion
      I had been trying to find info on mom and pop but a search led me nowhere...until I found you. Will give them a try. Tried offline before but went directly to the business and tried to sell them websites instead of this. Lots of gas and shoe leather!
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      • Profile picture of the author npk
        @blueonblue:

        big 10-4 on that. Business owners just want the quick n dirty: customers. SEO/sites/mobile/sms--who gives a shh? Leads=customers=cash.
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  • Profile picture of the author uppway
    Hi if anyone know how to generate leads for local services we have the clients for it.
    located in NYC industries: carpet cleaning, window treatment, movers.
    Thanks
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  • Profile picture of the author betterwtveter
    I use to run a construction busieness and did very well marketing it. Before I closed its doors due to my career change to internet marketing, I did sell construction leads for $30-$60. The only way I did well selling these leads is that I only marketed to the local area. Many people in warrior forum or more nationwide base, but local leads are a big ticket item.
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  • Profile picture of the author bosanci28
    i am looking into how to get local leads and sell them over to local business!,looking for more info,on how! some good wso in here i may find so i can guide myself.
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  • Profile picture of the author RedShifted
    Yes, its profitable.

    I wouldn't have the local business I have right now if I didn't get my start in local lead gen.

    But what I will say, there are certain niches where it would make more sense to just start your own local business. Some local niches are more profitable than lead gen itself, and just as easy if not easier to do.

    It was basically the route I took. I still do lead gen for a couple friends companies. And I make a secondary income that route, but my main offline business is where the majority of my income comes from. Dollar to dollar, hour to hour, its a lot more profitable.

    The reason I still do lead gen, because I may want to use my other sites to start more local businesses. Or just target more services in my current biz.

    Also, for godsake people. Stop looking for a WSO or all inclusive course on this stuff. I have seen various WSO's on lead gen (some that were highly recommended right here on WF) and a high majority of them sucked. I mean royally sucked. Many of them don't even get deep into the actual techniques for generating leads. They talk more generically about how a lead gen business is run.

    Stuff like - "Go register a google places, fill it out 100%, register a website, get a form, here's a shitty example of a lead gen site you can use.. here is 1000 different pricing schemes that don't really matter because you're not making money yet but if I keep talking about money it'll keep you blinded from the fact that I'm really just trying to kill space".

    I have not seen the "mom & pop" one, but the salespage looked like all the other ones. Even if the course is great, I couldn't see it covering 1/100th of whats required for lead gen.

    What course is going to tell you the best keywords to target? Who their source is for SEO? Or how they do their own link building? What software they use? How they variate anchor text? Specific methods for dropping your CPC? None of them will get deep into the most important stuff. Stuff like streamlining your funnels, where you find cheap and reliable citation builders, the best guy to use for voice overs, best way to steamline the creation and ranking of geotargeted videos, fast/easy ways to get reviews, the best content developers etc etc. Thats the type of stuff that lead gen comes down to.

    All this stuff takes months of trial and error.

    If you sit around looking for a magic bullet or WSO, the second you get to work you're gonna realize you don't know shit. So skip the magic bullet, and just dive in head first. The sooner you do that, the sooner you can work on staying afloat.

    -Red
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  • Profile picture of the author TrumpiaTim
    I would focus on a specific niche and think of what would attract interested prospects from that niche to either call or give you their information.

    Once collected you can go around soliciting to interested buyers this valuable data that you have now mined.
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