Stumbling block: pricing

Four years in the learnin'-an'-making', The Gaffer Wealth System is about to have a proper bum marketing launch.

But one area is a complete mystery: best pricing. I'd appreciate folks having a look at the site and giving pricing comments.

The product had a weak-kneed launch at $67 with very little publicity (and very few sales). Then prior to doing a university presentation the price was raised to $127 but discounted for students.

Here's the thing (sorry to sound egotistical): It is probably the best course on the market for conservative beginning investors willing to be patient. I prepared it mindful of my own painful beginnings 55 years ago in the hope of preventing others from going through the same sorts of outright gambles and pain that I went through and that I have seen hundreds of others go through.

But it will help no one if it does not sell - and young adults cannot typically afford $127. I'm thinking of slashing the price to $27, at least for a limited time, but really have no idea at what price sales will be maximized in terms of quantity and return. At $27 (or $47, $17 or $7) would people think it too cheap to have value?

Advice would be appreciated. The site is lunchwithgaffer, listed in the signature block.

The three most helpful answers will get the entire system free!

I also have an 80+ page ebook, Estate Organization Made Easy, coming out in the next four to six weeks. It is a collection of forms and text that is a step beyond a will for people who plan to be specific about funeral arrangements, who gets Aunt Sue's antique china set, and where all the investments are - to name just a few. These are things an executor needs to know in addition to what's in a will. Sounds dreary but the thing actually has flashes of humor!

$7 or $17 to get the greatest return? Different, older audience.

I will appreciate all advice. I'm sure this is a universal problem.

Sydney