The question is how to make money out of it. I didn't put much thought into it just yet, but there are a few ideas:
1. Coaching. He's been offering coaching services for the past few years, but never got the chance to scale it up.
2. Write an ebook and sell it through CB. I wasn't able to find anything relevant related to cycling on CB except "how to repair your bike" for $xx bullshit. Amazon maybe?
My idea initially was to set him up a website with each one of his cycling achievements along with a simple optin form and sales funnel.
I have very limited amount of spare time these days, so any idea that will help me find more options to put my friend's experience and knowledge into money is very appreciated.