SEO or Cerebral SEO

by StuJames 8 replies
I know people make a big deal about engineering SEO. This meaning paying high dollars for Adwords campaign and backlinks. However, I free people totally miss organic SEO (what I dean Cerebral SEO). This happens when Google picks up a topic or content based on organic traffic. For that same reason Press Releases are under-appreciated in my book.
#main internet marketing discussion forum #cerebral #seo
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  • Profile picture of the author Dennis Gaskill
    I wouldn't consider Adwords as SEO, but press releases could be.
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  • Profile picture of the author StuJames
    Dennis you bring up a great point. It is funny most jobs that are looking for more clients place both topics in the same bucket. I feel a great press release can generate the popularity you need to be successful.
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  • Profile picture of the author discrat
    Maybe I have been mistaken all these years but I thought SEO was basically one 'notion' and did not involve PPC ??
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by StuJames View Post

      Dennis you bring up a great point. It is funny most jobs that are looking for more clients place both topics in the same bucket. I feel a great press release can generate the popularity you need to be successful.
      Depends where you release it. Some places are much better than others. The free press release sites don't carry near the weight with the major search engines that a paid site like PRWeb or Newswire do.


      Originally Posted by discrat View Post

      Maybe I have been mistaken all these years but I thought SEO was basically one 'notion' and did not involve PPC ??
      What do you mean by one "notion?"

      PPC is not SEO, it's advertising, but some SEO "experts" might use it in lieu of real SEO in order to deliver the visitors they promise their clients.
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  • Profile picture of the author Subho D
    I like to put forward a clear distinction between the both.

    1. Cerebral SEO or organic SEO refers to techniques such as forum postings, blog commenting, link building, etc. They refer to manual strategies in a nutshell.

    2. Engineered SEO refers to PPC campaigns predominantly. This includes Google Adwords and Adsense. They are direct advertisement techniques.
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  • Profile picture of the author Kumar Rahul 13
    Adword is not SEO it's just a method to grab eyes of those who are searching for specific keywords. If the content is good the user might share it or recommend it to others.
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  • Profile picture of the author Frank Donovan
    Guys, the clue is in the names. SEO stands for search engine optimization. That's when you optimize your website in order to improve its position in search results.

    If you buy advertising from a search engine (for example by using Google's Adwords), you're paying to promote your website in front of searchers for your specific keywords. That's called SEM, which stands for search engine marketing.

    Carry on.
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    I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

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  • Profile picture of the author StuJames
    I believe Dennis hit the nail on the head and is seeing the bigger picture. We all know SEO is simply a mechanism to hone potential of a website (internally). However, the the ultimate goal of SEO is to garner new eyeballs or visitors during a campaign run. With that being said you can have website like SONY making tons of revenue from their site but if you ran SEO audit on their site (the results would surprise you). Big companies like SONY know how to utilize the background factors that influence traffic.
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