I started a website a few years back, and like most people, when it didn't catch on I lost interest. But about 4-6 months ago, I got the itch to keep going and the site has taken off a fair amount.
To this point, I really haven't bothered with any monetization while I built an audience. However, I checked my stats and think I might be able to do so soon. Basically, since I know next to nothing about all this, I'm hoping I could get some pro input about what kind of CPM ad rates and potential earnings with stats below. I can get high authority links (DA 60-90) from recurring writing gigs if I do this full time, so increasing future traffic should not be a problem.
Here are some Google Analytics traffic stats and Quantcast demographics:
Sept. 6,500 (on vacation)
Nov. (pace) 110,000
Quantcast Demo #s that stick out (been tracking for about a month):
Male (Index Score: 178)
$150,000+ Income (Index: 158)
Grad School (Index: 217)
Gucci (Affinity Score 9.01x)
Bruno Magli (Affinity 7.39x)
Home Equity 160-200K (Affinity 8.42x)
Likely to Refinance (Affinity 8.11x)
Active Military (Affinity 11.21x)
Personal Finance (Affinity 18.2x)
Active Political Engagement (Index 152)
Site topics are news and finance mostly.
Is this "should I quit my day job soon" territory? Can't give out site name.
Thx for your input in advance!