All Successful Marketers Have This in Common!
I'd like to share something that I learned (over a period of 35 years or so) that was a common trait or characteristic of all those business men and ladies that successfully grew their businesses. I hope this little thought will help you. I'll tell you what trait that was in a second, but first . . .
During my time as a member of this forum, I've noticed that it's very common among members here that they don't (or won't) recognize there is a direct correlation between what they do and the results they get.
It seems so elementary and obvious; yet evidently it's not!
- Maybe society is changing and people don't believe they are accountable for their behavior any more.
- Maybe their parents never taught them to work in order to get something they wanted.
- Maybe it's the entitlement mentality we hear so much about.
- Maybe it's the fact that it's easier to rationalize why the world is conspiring against them - so they blame others for their lack - instead of going out and working for what they want.
- Maybe our society has gone haywire and focuses too heavily on idolizing the rich and famous without nearly enough emphasis on planning, goal setting, hard work, persistence, and personal accountability.
It's much more convenient to blame others, or courses, or ebooks, or shyster coaches for the lack of results in marketing that they experience. Incredibly, many never even begin the entrepreneurial process yet linger here for years seeking "the perfect opportunity" to dive in!
The trait that I mentioned I saw time after time - in fact, every time - in successful business owners is this: they know they are totally responsible for the results they get.
Their business results are the direct consequence of the choices they made and the actions they took. If they didn't like the results they got, they modified, or scrapped the things they were doing and chose to try something else. The buck stopped on their desk.
Of course, this can be a painful lesson to learn - and apparently, some never learn it.
If you're a parent, teach the principle to your little children when their consequences don't bear them down. Keep helping them to learn the correlation (between behavior and consequences) during their teenage years - you'll have lots of meaningful opportunities during that time.
Hopefully, when your children become adults, they will have the behavioral foundation that seems to be lacking in so many people today - people that show up here at the forum looking for wealth in push-buttons, hacks, courses, short-cuts, secrets and back door schemes.
Thanks for listening . . . and if you're a grandpa like I am and your children are already grown, there are always grand kids that you can influence! What better lesson can you "arm" children with as a foundational principle in their character? The correlation between behavior and results shows up in every aspect of a person's life, doesn't it?
The very best to all of you,
Steve
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