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Informational vs focused website

by healthfaq
7 replies
Hello WF members,

I'm about to launch a marketing site about losing weight; but i'm still not sure whether to start up an informational site (provide losing weight tips, recepes, traning ...) or better be focued on 1 single niche (like lose weigtht for 50+ age women); your answer is very appreciated and should take into considration the best monetization methods available for each option;
For option #1 (informational site), I know Adsense, Aff links, email marketing are good ways to monetize
For option #2 (foced site), 1 offer/product is fine to go with; may I know where to pick high ticket offer to work on

i'm here to follow up...

thank you in advance
#focused #informational #website
  • Profile picture of the author posinfo1
    Weight loss is a very big niche and also very competitive. I think that you should find a sub niche like 50+ weight loss for women. It is still a massive marketplace but it is easier to target.

    You could do a review of a high selling product and have an affiliate link within it. However, your review needs to be of a very high quality. The person reading your review needs to feel that they can trust you.

    Spelling errors and grammatical mistakes need to be avoided.
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  • Profile picture of the author Steve B
    Originally Posted by healthfaq View Post

    I'm about to launch a marketing site about losing weight

    From the questions you're asking, it seems quite evident that you haven't done any market research. That should be the first step a marketer should take in any start-up effort - web site, service, or product.

    It will answer questions about the exact niche you should target, what kind of products or paid help can be successful, where you find your targeted prospects, what the competition is like, and many other things that take most of the guess work out of where to begin.

    The audience always comes first! Selling online is about finding groups of people that have similar wants and putting your offer to help them with solutions in their path.

    You should have a market-verified approach to selling something online; otherwise, you are only guessing about what people want and will buy.

    The very best to you,

    Steve
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    • Profile picture of the author healthfaq
      thanks Steve,
      your guess is almost false, I did lot marketing reserch before coming here; I've even been browsing WF for 1 year by now.
      Weight loss is by now brand name everyone know and tried; so I don't think that established warriors like you don't ever have simplest facts to help make right decision.
      I myself can provide "general truth" advices that're applicable for every niche and everyone like ' test test and test', 'do your homework'...etc.

      I declare herein that I've done research and need "wise" tips instead of general truth statements.

      thank you a lot for time spent on writing a response, it'll help someone else instead

      Rec
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      • Profile picture of the author Jason Kanigan
        Originally Posted by healthfaq View Post

        thanks Steve,
        your guess is almost false, I did lot marketing reserch before coming here; I've even been browsing WF for 1 year by now.
        Weight loss is by now brand name everyone know and tried; so I don't think that established warriors like you don't ever have simplest facts to help make right decision.
        I myself can provide "general truth" advices that're applicable for every niche and everyone like ' test test and test', 'do your homework'...etc.

        I declare herein that I've done research and need "wise" tips instead of general truth statements.

        thank you a lot for time spent on writing a response, it'll help someone else instead

        Rec
        This is why you see me saying, "You have to figure it out for yourself," and "No one can tell you the exact method of success that will work for you" again and again.

        Even if someone knows a specific niche is a hungry market, you still have to set up the sales page. Maybe your copy is bad and doesn't convert. Maybe you don't know how to drive traffic. Maybe your solution is poorly designed. We cannot control any of those things. Then you'd say, "It didn't work."

        As far as "research" goes, let me share a little story. I am interested in a certain relatively new market (there are only two big companies in it presently, and a bunch of smaller firms servicing them.) I have been "researching" it for several years now. I have read books, watched videos, done information interviews with executives in it and even put up a couple websites on the topic.

        In the past few months I contacted a couple key public figures in the field who I've become Facebook friends with, and asked them for their opinion on my ideas.

        They are far more aligned to help me than random people on a public forum who you don't have any connection with.

        They both immediately agreed to help.

        Here's the feedback I got: You need to do more research and clarify what kind of business you want to run in this field.

        Oh, that smarted. It felt awful. I even got a little mad. (Not at them, but at myself.)

        It took a few days, but I came around to their point of view. They are IN the industry. They have focus. Here comes this guy who throws a bunch of sloppy ideas at them without a cohesive central aim.

        "What should my business do?" was what I was essentially asking them. Sound familiar?

        They couldn't tell me. *I* have to make that decision. As much as I didn't like to hear it, as much as I felt I had already done years of it, I had to go back and research and think more about what I want to focus on in this industry. They can't tell me.

        Take this experience to your own world.
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  • Profile picture of the author Steve B
    Originally Posted by healthfaq View Post

    but i'm still not sure whether to start up an informational site (provide losing weight tips, recepes, traning ...) or better be focued on 1 single niche (like lose weigtht for 50+ age women)

    Rec,

    Because you have researched the marketplace already, you should have found the answer to this question. What is your intended marketplace audience asking for? Do they want weight tips, recipes, and training? Or are they better segregated into specific custom groups with unique needs?

    I think you should already know the answer. Regardless, yes, I always try to write my posts not just for the benefit of the thread author. Isn't that the reason for public dialogue? So that other people reading the thread can learn and profit?

    Good luck with whatever you choose.

    Steve
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  • Profile picture of the author diet1
    I have been in the online weight loss arena for about 6 years now. It is a very competitive space, and even if you eventually fight your way to Google's first page for some decent terms (no small task), it won't bring you the amount of traffic that you might expect. Google has heavily undermined the value of the organic search engine results over the past several years by placing up to four ads, and then other "features" above the organic search results. I'm sure you're aware of this, but you might not be aware of just how much the traffic for page one organic results has dropped.

    At this point in time I honestly feel is not worth starting a general weight loss authority site if you're counting on search engine traffic as your biggest traffic source. It will take you years of hard work to gain traction through the search engines, unless of course, you're a very crafty black-hatter (but then you face the eventual probability of waking up to find that your business is gone because Google figured out that particular black-hat trick.)

    I would definitely advise you to choose a narrow niche vs a general informational site. You have a shot with a narrow niche, and if it doesn't work out, you won't have wasted anywhere near as much time.
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    • Profile picture of the author healthfaq
      thank you indeed for piece of advice;

      I'll still keep an eye on coming advices

      thank you all
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