#Adpocalypse is the keyword for this Youtube slap ...
What does it mean?
To understand it you must first understand a very simple fact: if you are not paying for a product, it means that YOU are the product.
When we use Gmail, #YouTube, and Maps, #Google customers are not us, but the companies that use #AdWords.
In 2016 they bought advertisements for almost 80 billion of dollars
One day, these advertisers discovered that their ads appeared (and hence indirectly funded) in videos made by the most horrible human beings around the world: Nazis, Islamic terrorists, etc.
After that, articles on this phenomenon come out on newspapers such as the Wall Street Journal and the Times, so the Brands have withdrawn their campaigns from YouTube.
A trend so rapidly spread to bring several financial investors to downgrade the #Alphabeto'shares (the holding company that controls Google Inc.) from "buy" to "hold".
It's easy to imagine the dilemma that Google's Ceos will have spent.
Who to support? Who to save?
On the weight scale we have people who "scramble into the library", and at the other side 80 billion dollars.
After a long, two-day long reflection, Google responded by announcing a complete Revolution of the monetization system on YouTube.
However, the problem has proved to be so complex that the Mountain View giant is also in trouble: every single minute on YouTube actually are loaded 400 hours of video.
So Google had to unleash its algorithm, capable of detecting bad content not favorable to trademarks (violence, sex, drugs, etc.).
This has led to a massive demonization of videos, both old and new, triggering the psychosis of #Adpocalypse
Even youtubers are just a product, a space to showcase the advertising of the real Google customers: the Advertisers.
Youtubers have no asset, they are totally dependent to Google.
If you need a real asset, you need to learn to Build a List of Subscribers with their emails.
Youtubers must accept that the bubble burst.
Come to the real estate collapse in 2007, no one could have imagined that once you make faces buzz while playing at the Playstation or eating snacks that sucks it would stop being rewarded with a great economic return - but instead it happened.
And bubble burst because everything on this platform is doubled and distorted, as in all the speculative systems we have experienced in the recent past.
So what YOU could do if you are a Youtuber or have thought to become one?
You can direct all your youtube traffic to an opt in page, in order to acquire new leads, sell them products yours or as an affiliate, and have a REAL ASSET, that NOONE can take away from you.
By stopping relying on ads of Adsense, which is a 2003 strategy, and put a link in every your videos: so even with a percentage of the organic traffic u had before slaps, you can build a list big enough and make some sales in the front end and more in the back end.
All this and the Adpocalypse are crushing the life of the microcelebrities of YouTube.
Disney, after less than two years, has already closed Maker Studios firing dozens of people and incorporating the company into its pre-existing marketing departments.
Don't be the next one to have dreams destroyed.
Use Youtube clever: for lead generation and remarketing.
You will have leads in your email list that are really YOURS and not of a obscure algorithm.
This belongs to Email Marketing: the Art of Make Money Sending Emails.