- You're too tired to write today's blog post but you know it needs to be done;
- There are too many outside distractions and you're veering off course;
- You create products and services. Who wants to buy a product created by someone that has no excitement for the subject?
- You need to keep up your enthusiasm even though your business is in the early lean stages;
- You want to motivate your followers to get excited about purchasing one of your products or services;
- You're building up your authority status and wanting to instruct or lead others;
- You've decided to become a career student of your niche;
- You feel like folding up the tent even though there is still potential for your business;
- As you interact with your customers and prospects - they want to know that you'll care for them as they begin trusting you and your advice and recommendations;
- As others compare you with the competition, it helps if your passion is easily recognized - that enthusiasm will carry over into your paid products and advice.
Is passion for the subject a good reason to choose a niche? NO, not by itself!
Does passion make up for other personal shortcomings or lack of ability by the business owner? NO!
Does passion keep you from getting bored, burned out, or tired of working in your business? NO, but it can possibly delay those feelings somewhat!
IMO, passion is like the frosting on a cake . . . it adds sweetness and helps the business be more palatable, but if that's all there is in your business, you're soon going to get sick of nothing but frosting and your passion will easily turn into drudgery and pain.
Just my opinion, as always,