right now I want to improve my actual product to look more professional in an effort to reduce the refund percentage. What are some good tips I could use to do this?
Here are my tips:
Tip 1: Have a slim, color header on each page. I've seen this on some eBooks and it really makes it seem better to me.
So I tried doing this, I inserted the header image from my sales page onto each page.
But when I preview the page in 'full screen layout', the image isn't where I positioned it from the 'print layout'.
This is hard to explain so here's a picture:
*I'm using MS word 2007 btw
Does anybody know how to fix this?
Tip 2: Don't make the font too small to conserve pages, and at the same time, don't make the font too big too expand your amount of pages.
A reasonable size is 12-16 IMHO.
Looking forward to seeing other warrior's tips that we can all implement to improve the perceived value of our eBooks? This brainstorm can benefit all of us because the higher the customer thinks of the eBook, the less likely they will refund it.