Holiday centric posts, how far ahead to publish?

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Hii everyone! I run a website about service dogs and we like to publish posts around each holiday or major event (like Thanksgiving and Black Friday) to give safety tips and other advice specific to the event.

I'm trying to figure out the optimal timing for publishing: far enough ahead for it to reach enough people and for them to be able to prepare, but close enough to still be relevant to the event.

How has everyone else approached this situation? What is your policy for when to post advice articles ahead of events?
#ahead #centric #holiday #posts #publish
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