Operate from something Infinite.
I read a post on Quora a few moments ago. An aspiring fashion blogger noted how the fashion blogging niche in India was becoming too saturated, because a wave of young women there are hopping on the fashion blogging bandwagon.
The idea of market saturation is impossible *if* you feel the source of money, and customers, and business, is something Infinite.
Or even, if you feel the source of money, and customers and business is ideas, and of course, ideas are infinite too (for atheists).
The only way you'd buy into market saturation is if you believe people are the source of your wealth. If you do, this is an easy way to limit yourself. Nothing right or wrong with it inherently. But when you depend on people or circumstances for your lot in life - as opposed to something Bigger, or even, prospering ideas - you will be subject to the fear-based, competitive, lack and limitation driven states of mind that both plague struggling entrepreneurs, and that successful but stubborn, angry, fighting entrepreneur types (yeah you know who you are because I used to be one of them LOL) cling to, perpetuating a fight or flight type business model.
I have found it much easier to co-create with folks in my niche because thoughts shared, multiply, as do all of our incomes. We believe in abundance and feel abundant, and have moved away from fear-based, mind-created concepts like scarcity, market saturation, competition, and all the other us versus them stuff.
Again, no right or wrong way to see it. Just abundance, fun and ease, versus limits, fear and stress.
You can get really good at overcoming the stress, limits and fears, and succeeding (after fighting and struggling), or you can accept abundance, have fun, co-create, trust, and have 100 times as much success with no stress, and while playing, versus working.
Some folks wonder how I write 7-8 guest posts on some days and why I have 157,000 views on my answers on Quora and why my blog has over 18,000 links in and how I've tweeted half a million times and some of my other number accomplishments. I used to care dearly about my accomplishments, because I viewed myself going against comp in a tight, saturated market, So those numbers were stagnant. Then I faced my fears, saw the comp as co-creators, and my market as limitless, and the numbers/metrics really started to jump. Much easier to succeed this way because fear is a heavy yolk while fun-love is effortless, delightful energy to work from.
I wanted to add because so many new marketers cling to this fear-based, non-abundant idea of market saturation, which is a bit like a guppy sitting at the bottom of the Mariana Trench in an absolute terror that they'll find enough water to survive for the next 15 seconds.