Branding isn't what people think it is...

by jbsmith 7 replies
I get a kick out of seeing so much advice, so many discussions and courses around the topic of "Branding" and yet 99% of the advice misses THIS...

MASSIVE ACTION!

We can look any any successful branding campaign or company/individual who has won the branding game...there is certainly the concept of being different, being interesting and attracting your demographic, but the most important part is simply taking MASSIVE ACTION.

Here's a great blog post from Sir Richard Branson profiling a $30M hairstylists and salon owner that has built/is building a strong brand across India...when it comes down to understanding his success it's not about the brand statement "...affordable and high-quality hair & beauty services" - instead it IS ALL about his maniac-like work ethic - travel, seminars, TV interviews, multiple TV shows, articles, academies, etc...

https://www.virgin.com/entrepreneur/...ace-your-brand

I work with people on their businesses each day and so many have either given up trying to work on branding (because they are intimidated believing there is some SECRET they do not yet know about) or are working too much around thinking, planning and creating branding statements, plans, and identities but are simply not putting in the work to make it happen.

You can definitely see this in the new era of social media personalities - Gary V, Grant Cardone, Tai, Logan Paul, hell...even the Backpack Kid (your forgiven if you don't know who he is...but I dare you to search it up and see what an ounce of being different and a TON of work will do for you

Anyone can create a brand...but few will have the work ethic to make it happen.
#main internet marketing discussion forum #branding #people
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  • Profile picture of the author Josh Mayers
    Hey Jeff

    Great post buddy!

    I agree with you 100% - Branding requires one hell of a work ethic, or a big advertising budget. Either or will make it happen.

    After all it is a numbers game

    -Joshua
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  • Profile picture of the author writeaway
    In other words, PROMOTE THAT BRAND

    Every interaction with another human soul is a BRANDING OPPORTUNITY

    Indeed, as you read this, you're being BRANDED

    Take action. Fine tune. Take action again. You're only as rich and successful as you think AND act.
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    • Profile picture of the author ryanbiddulph
      This is excellent insight.

      It's also why I am as nice as possible everywhere I pop up online.

      Although if my brand were about being a jerk, I'd be as jerky as possible everywhere I popped up online

      RB
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      Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
      Retire to a Life of Island Hopping through Smart Blogging at Blogging From Paradise
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  • Profile picture of the author Frank Donovan
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    I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

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  • Profile picture of the author ryanbiddulph
    Having appeared on old RB's blog - not Ryan Biddulph, but Richard Branson - I can say that to align your blog with a world famous brand, that wants you to share your thoughts as an established expert, brand is about 1 word: clarity.

    You send 1 clear message through all you do online, and through your blog and eBook and site design, and you help people persistently through creating and connecting, and eventually, you will build a solid brand for yourself.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    Retire to a Life of Island Hopping through Smart Blogging at Blogging From Paradise
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