Where must i put my Online Course?

by dinesh s 31 replies
Hi,

Inspired by the fellow warriors, i finally started making an online course which is related to programming.

I initially thought of putting it in udemy,but quite tentative whether i will give up my control to Udemy.

I want to start my own Website and start hosting courses in it,but i don't have marketing experience though im willing to learn.

I'm ready to start with Udemy if it is the right thing to do,but as i said the control part is worrying me.

Can someone who is already making courses guide me on this.Thanks in advance.
#main internet marketing discussion forum #online #put
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  • Profile picture of the author AndhikaWijaya
    Have you try to use Invato?.
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    Connect with me: Facebook | Skype | Blog
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    Do you need a website for your business with affordable price?. Let's Talk by Skype
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  • Profile picture of the author troy23
    I sold programming courses myself online.
    I would recommend avoiding the Udemy style model where the comission rate is low- that's dead in the water now.
    Try hosting it on Amazon S3 or Vimeo.
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    • Profile picture of the author aarthielumalai
      The prices are quite low on Udemy Troy. But I'm being led to believe that "programming" courses don't sell for more than $10 anymore.

      I don't know how true it is since when I was a programming student, we bought books for $10+, courses were more expensive.

      What is your take on this?

      Also, I'd love to hear more about your promotional and sales channels.

      Thanks!
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  • Profile picture of the author dinesh s
    How did u market them ? I don't have a big marketing budget to spend on ads,i can spend only a little.
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  • Profile picture of the author helisell
    I've sold 100's of courses online.

    Just host the material on amazon s3.
    Build a webpage with streaming links to the various videos and links to your other material.

    That's the delivery taken care of...now....how you gonna sell it and who you gonna sell it to?

    Oh....um...actually you need to do this bit first in order to find out if people will buy it.

    So...
    1. make some videos, put them on youtube.
    Go to forums and blogs where your target market hangs out.
    Answer questions, make suggestions, put up some valuable contributions
    advice, knowledge, help. That will make people view you as an authority.

    2 Get a domain.
    Put some useful stuff on it.

    3. Get an autoresponder (free will do for now)
    put the capture code and form on your website page
    and offer something...a bit of clever code, a bit of insider knowledge, something of value.

    4. Write some engaging emails (written in their coding geeky language) then do a survey
    ask them what they want. Make it. Sell it.
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    Making Calls To Sell Something? What are you actually saying?
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    Say This Instead

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  • Profile picture of the author dinesh s
    Thanks for the detailed response,U made me a lot more clear about how to go about it.So you don't recommend any marketplaces like Udemy right?
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  • Profile picture of the author Steve B
    Originally Posted by dinesh s View Post

    I want to start my own Website and start hosting courses in it . . .

    You're getting the cart before the horse.

    Your first order of business is to get a domain, set up your website and autoresponder, and implement a simple system to take subscribers and start an email list.

    You need to have a home base from which to operate. Set this up first before you worry about how and where to market your course.

    Once your home base is set up, you can refer to it in your course and guide people back to your website for further marketing of additional courses in the future.

    Don't be short-sighted - you're creating a business first - then you add products secondly.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Mark Singletary
    It's not so much where you put it but how you market it.

    Putting it on Udemy, your own site, or elsewhere in and of itself won't do you much good without proper, consistent, continual marketing.

    Mark
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  • Profile picture of the author Sarevok
    I personally believe that Udemy rocks. Why on Earth would you avoid such an awesome platform?

    The beauty of Udemy and other online course marketplaces, is that these platforms can help market your content for you. So you can focus on creating beautiful content, and let these mammoth marketplaces aid you in your promotional endeavors.



    Why not at least upload your courses to Udemy and other popular online learning marketplaces? The majority of these marketplaces don't have any type of exclusivity requirements, (yet), so why not throw as many hooks into the water as possible?
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  • Profile picture of the author Rhadoo7
    Just 2 words for you: use Clickbank
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  • Profile picture of the author Jassi Kaur
    You can sell at Udemy, amazon.in or you can promote your site via FB ads and enroll for your online course.
    Udemy is the good platform for an online course. Even I also opted some courses there.
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  • Profile picture of the author ChrisBa
    Why do you want to avoid udemy??

    They have tons of experience and a general blueprint to follow. I personally think you’d save yourself grief by just using them.
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  • Profile picture of the author Cerebral Primate
    I faced the same decision about 18 months ago when I first started. I didnt like Udemy because (1) the customers are theirs, not yours... you get no email addresses, which is the real value to be gained in addition to a sale, and (2) you arent in control of your pricing because they can discount your course at will up to 75%, then take half of the 25% sale, meaning you collect just 12.5% on a course you built.

    On the upside, they do all the hosting and marketing for you... which saying I vastly underestimated is like saying there's "some water" in the ocean.

    I opted instead to go with Teachable for course hosting, build websites, add social media channels, etc. I got no sales because, as others said, you have to actually know something about marketing, then put it all into place. It's been 18 months of frustration and intense learning, but I finally feel I am on the right track and I'm revamping everything.

    Honestly, the choice, looking back, is one of preference and knowing your own proclivities...

    If you host your course with Udemy, it's way easier and you're likely to see money much sooner. It wont ever likely be the kind of money that frees you from your job, but it's cheap to start and it'll add semi-passive income to your life.

    If you host with Teachable (I checked out so many others, but went with this one for several reasons including it's ability to plug into other services you'll need down the road), you will be forced into learning what it actually takes to market something online, which is a big learning curve if you didnt come from a marketing background- which I didnt. Doing it this way could lead to an expensive failure because you'll need to pay for websites, classes, books, courses, coaches, etc. But it could also lead to something that completely supports you as a decent income because you're not sharing half or more of that income with Udemy. It also means the clients are yours, so when you think of other related items to sell, and you (not Udemy) have a client list, you can send it out to people that are familiar with you, your brand, your products and will likely buy. This is how you turn an initial idea into a bunch of related items that can be sold to create a decent income for yourself.

    So yeah, the easy way is like a convenience store model... far easier, but not likely to yield anything truly significant. Or the hard way that's going to involve a lot of learning, struggle, expenses, etc... but could lead to a very nice payoff.

    The choice is yours...
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    • Profile picture of the author dinesh s
      Thanks for the detailed response.
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  • Profile picture of the author Aditya Bajaj
    Before making website get feeback from your courses and earn some money while you do it. Udemy is the right place to start.
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  • Profile picture of the author Cerebral Primate
    Or you can Beta test, like I did.
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  • Profile picture of the author Cerebral Primate
    What blog post would that be? Or did you just want everyone to go to your site and search for it?
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  • Profile picture of the author Jamel Hassell
    A good question for me to ask you is "where is your audience ? " .before you put any course online engage in the market place first so that you can figure out who is and isn't interested in your courses.
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  • Profile picture of the author Expont
    Good for you starting to take action, and thank you for sharing your knowledge with the world.

    If I were you, I wouldn't dismiss Udemy entirely. Yes, you aren't in complete control, but who is?

    Don't forget that Udemy has millions of students; it is the marketplace for courses.

    Personally, I've my own courses. And let me share my secret with you:

    I created a many free mini-courses on Udemy as samples. And also to help students know about me and decide if they want more premium content!

    The exposure I received was well worth the time and effort I put into creating and publishing free courses. And I won quality students in the process.

    I suggest that you create a free mini-course and publish it on Udemy, consider it as a free trial. All while working on your own website and creating high quality complete courses.

    Have Fun!
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    • Profile picture of the author dinesh s
      Thanks for the excellent advice .Even I was thinking along the lines of treating udemy as a lead generation machine.
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      • Profile picture of the author Expont
        My pleasure!

        It's doable. Measure the time you're willing to invest against the return you can expect.
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    • Profile picture of the author aarthielumalai
      Great idea, but I heard they don't let you use your free courses to direct traffic to your website anymore though?
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      • Profile picture of the author Expont
        Not sure about that.

        I'd imagine if the students are interested in the teacher's offerings, they'd search on their own. Eventually, they'd find their way.

        My argument is that if the free stuff is compelling enough the students will seek more.

        Tell me, am I on the wrong side of history with that?

        Thanks.
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        • Profile picture of the author aarthielumalai
          I'd need to research more on where I can plug my offer. I've been putting off creating free offerings on Udemy since I wasn't sure how I can monetize them (they recently tightened their rules, I heard).

          Of course not. Freemium works, everyone knows that.
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  • Profile picture of the author ryanbiddulph
    What part of control do you fear ceding Dinesh?

    I ask, because for any idea of control you fear giving up, you are getting immense benefits of using a fabulous platform for selling.

    I prefer Selz and Teachable, but more than anything, going with a 3rd party in essence outsources everything save you creating the course and promoting the thing.

    Which is an awesome thing.

    Because the split second you host a course on your site you become fully responsible - or your developer does - for security, formatting, and all the onsite stuff, which is some heavy work.

    Outsource. Give up a cut. Give up some control. Let the specialists handle all the backend course stuff, and you just create and promote the thing.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    Retire to a Life of Island Hopping through Smart Blogging at Blogging From Paradise
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    • Profile picture of the author aarthielumalai
      Agreed. Though my only issue with Udemy is that I don't get my student list and I can't sell my courses for more than $10 if I want to make use of their marketing prowess.

      But I agree that "outsourcing" your school management to 3rd party sites like Teachable or Thinkific is much better than hosting everything on our sites. Video hosting, for one, isn't cheap.
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  • Profile picture of the author troy23
    aarthielumalai

    For most service professionals, the 'old' online course model...

    being played out on 'course supermarkets' like Udemy

    ...is now fundamentally BROKEN.


    With that old model you'll see negligible sales...

    - of low ticket, heavily-discounted products...

    - that attract low-quality buyers...

    - who proceed to do NOTHING with all your lovingly-crafted information!

    It's not a business… it may not even be lead generation!

    On Udemy from what I recall, the MOST you can charge for a course there is £200, but can you guess what percentage of courses on Udemy are sold with a discount voucher?

    Wait for it...

    88%!

    That's right, almost all course sales there are driven by a discount voucher of up to 50%.

    And most courses on Udemy are sold for less than £50.

    And don't forget to factor in the 50% fees they usually take.

    If you're selling things for around £50, you really will need to do a lot of volume for it to be worthwhile.

    Most importantly, with all the competition out there, that's a hard thing to do.
    I did sell a load of Microsoft Office video training on Udemy when they first started out, but the reward was a pittance compared to what I did by hosting it elsewhere.

    What worked wonders for me was to host my course on my hosting provider - Hostgator at the time.
    I would not recommend doing this now though - I prefer Amazon S3.
    They don't take very much in fees each month....pennies in my case.
    Plus putting the course into the Clickbank marketplace where you get to take the bulk of the sale.
    Also sell it via a service called Kunaki - you upload the files from your pc, they put it on CD/DVD for you, do the cover artwork and ship to most countries and they only take $1.
    The traffic can be driven from YouTube. A great video showcasing your course can do wonders.
    If you can build out the channel with more videos then even better.
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  • Profile picture of the author jbsmith
    Agree with Troy23 - I have courses hosted on my own using only a WP front-end and Amazon S3 hosted back-end AND I have courses hosted inside of a Membership program (Membergate) AND I have courses hosted on Udemy. When Udemy first started, the benefit was the $$ they spent advertising - but as others have pointed out, the downside is the vast majority of what they sell is discounted very deeply. That said, you can still make more on traffic you refer yourself.

    If I were you, I would get started on Udemy (they do have a good format for loading your course and decent requirements around quality of video, course structure , etc...that I found helpful in the beginning) - perhaps start with a smaller/lighter course that you use mainly for low-cost lead-gen and then take your learnings around building the course and create a higher-end program you sell from your own site and host via Amazon S3.

    Typically all of my courses I self-host now not only because of control and profit margin but also I like to build them into larger offerings such as coaching programs, bundled products and membership sites - so the course is part of a larger product offering...can't do that when you host with someone else.

    Hope that helps,

    Jeff
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    • Profile picture of the author dinesh s
      How do u direct leads from udemy to your site?does udemy allow this?
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  • Profile picture of the author sickbaomei
    You can try teachable.com .
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  • Profile picture of the author Animesh Jain
    Even we look forward to have some option to host our Digital Marketing Courses online. This Post surely helps - Thanks
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