Where must i put my Online Course?

50 replies
Hi,

Inspired by the fellow warriors, i finally started making an online course which is related to programming.

I initially thought of putting it in udemy,but quite tentative whether i will give up my control to Udemy.

I want to start my own Website and start hosting courses in it,but i don't have marketing experience though im willing to learn.

I'm ready to start with Udemy if it is the right thing to do,but as i said the control part is worrying me.

Can someone who is already making courses guide me on this.Thanks in advance.
#online #put
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  • Profile picture of the author AndhikaWijaya
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  • Profile picture of the author troy23
    I sold programming courses myself online.
    I would recommend avoiding the Udemy style model where the comission rate is low- that's dead in the water now.
    Try hosting it on Amazon S3 or Vimeo.
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    • Profile picture of the author aarthielumalai
      The prices are quite low on Udemy Troy. But I'm being led to believe that "programming" courses don't sell for more than $10 anymore.

      I don't know how true it is since when I was a programming student, we bought books for $10+, courses were more expensive.

      What is your take on this?

      Also, I'd love to hear more about your promotional and sales channels.

      Thanks!
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    • Profile picture of the author OptedIn
      Originally Posted by troy23 View Post

      I sold programming courses myself online.
      I would recommend avoiding the Udemy style model where the comission rate is low- that's dead in the water now.
      Try hosting it on Amazon S3 or Vimeo.
      Udemy = Traffic. It's known the world over. There's a price to be paid for that exposure.

      Probably much less of a price than trying to drive traffic to an unknown website.

      There is no free lunch. Think about it.
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  • Profile picture of the author dinesh s
    How did u market them ? I don't have a big marketing budget to spend on ads,i can spend only a little.
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  • Profile picture of the author helisell
    I've sold 100's of courses online.

    Just host the material on amazon s3.
    Build a webpage with streaming links to the various videos and links to your other material.

    That's the delivery taken care of...now....how you gonna sell it and who you gonna sell it to?

    Oh....um...actually you need to do this bit first in order to find out if people will buy it.

    So...
    1. make some videos, put them on youtube.
    Go to forums and blogs where your target market hangs out.
    Answer questions, make suggestions, put up some valuable contributions
    advice, knowledge, help. That will make people view you as an authority.

    2 Get a domain.
    Put some useful stuff on it.

    3. Get an autoresponder (free will do for now)
    put the capture code and form on your website page
    and offer something...a bit of clever code, a bit of insider knowledge, something of value.

    4. Write some engaging emails (written in their coding geeky language) then do a survey
    ask them what they want. Make it. Sell it.
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  • Profile picture of the author dinesh s
    Thanks for the detailed response,U made me a lot more clear about how to go about it.So you don't recommend any marketplaces like Udemy right?
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  • Profile picture of the author Steve B
    Originally Posted by dinesh s View Post

    I want to start my own Website and start hosting courses in it . . .

    You're getting the cart before the horse.

    Your first order of business is to get a domain, set up your website and autoresponder, and implement a simple system to take subscribers and start an email list.

    You need to have a home base from which to operate. Set this up first before you worry about how and where to market your course.

    Once your home base is set up, you can refer to it in your course and guide people back to your website for further marketing of additional courses in the future.

    Don't be short-sighted - you're creating a business first - then you add products secondly.

    Steve
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  • It's not so much where you put it but how you market it.

    Putting it on Udemy, your own site, or elsewhere in and of itself won't do you much good without proper, consistent, continual marketing.

    Mark
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  • Profile picture of the author Sarevok
    I personally believe that Udemy rocks. Why on Earth would you avoid such an awesome platform?

    The beauty of Udemy and other online course marketplaces, is that these platforms can help market your content for you. So you can focus on creating beautiful content, and let these mammoth marketplaces aid you in your promotional endeavors.



    Why not at least upload your courses to Udemy and other popular online learning marketplaces? The majority of these marketplaces don't have any type of exclusivity requirements, (yet), so why not throw as many hooks into the water as possible?
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  • Profile picture of the author Rhadoo7
    Just 2 words for you: use Clickbank
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  • Profile picture of the author Jassi Kaur
    You can sell at Udemy, amazon.in or you can promote your site via FB ads and enroll for your online course.
    Udemy is the good platform for an online course. Even I also opted some courses there.
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  • Profile picture of the author ChrisBa
    Why do you want to avoid udemy??

    They have tons of experience and a general blueprint to follow. I personally think you'd save yourself grief by just using them.
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  • I faced the same decision about 18 months ago when I first started. I didnt like Udemy because (1) the customers are theirs, not yours... you get no email addresses, which is the real value to be gained in addition to a sale, and (2) you arent in control of your pricing because they can discount your course at will up to 75%, then take half of the 25% sale, meaning you collect just 12.5% on a course you built.

    On the upside, they do all the hosting and marketing for you... which saying I vastly underestimated is like saying there's "some water" in the ocean.

    I opted instead to go with Teachable for course hosting, build websites, add social media channels, etc. I got no sales because, as others said, you have to actually know something about marketing, then put it all into place. It's been 18 months of frustration and intense learning, but I finally feel I am on the right track and I'm revamping everything.

    Honestly, the choice, looking back, is one of preference and knowing your own proclivities...

    If you host your course with Udemy, it's way easier and you're likely to see money much sooner. It wont ever likely be the kind of money that frees you from your job, but it's cheap to start and it'll add semi-passive income to your life.

    If you host with Teachable (I checked out so many others, but went with this one for several reasons including it's ability to plug into other services you'll need down the road), you will be forced into learning what it actually takes to market something online, which is a big learning curve if you didnt come from a marketing background- which I didnt. Doing it this way could lead to an expensive failure because you'll need to pay for websites, classes, books, courses, coaches, etc. But it could also lead to something that completely supports you as a decent income because you're not sharing half or more of that income with Udemy. It also means the clients are yours, so when you think of other related items to sell, and you (not Udemy) have a client list, you can send it out to people that are familiar with you, your brand, your products and will likely buy. This is how you turn an initial idea into a bunch of related items that can be sold to create a decent income for yourself.

    So yeah, the easy way is like a convenience store model... far easier, but not likely to yield anything truly significant. Or the hard way that's going to involve a lot of learning, struggle, expenses, etc... but could lead to a very nice payoff.

    The choice is yours...
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    • Profile picture of the author dinesh s
      Thanks for the detailed response.
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  • Profile picture of the author Aditya Bajaj
    Before making website get feeback from your courses and earn some money while you do it. Udemy is the right place to start.
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  • Or you can Beta test, like I did.
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  • What blog post would that be? Or did you just want everyone to go to your site and search for it?
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  • Profile picture of the author Jamel Hassell
    A good question for me to ask you is "where is your audience ? " .before you put any course online engage in the market place first so that you can figure out who is and isn't interested in your courses.
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  • Profile picture of the author Expont
    Good for you starting to take action, and thank you for sharing your knowledge with the world.

    If I were you, I wouldn't dismiss Udemy entirely. Yes, you aren't in complete control, but who is?

    Don't forget that Udemy has millions of students; it is the marketplace for courses.

    Personally, I've my own courses. And let me share my secret with you:

    I created a many free mini-courses on Udemy as samples. And also to help students know about me and decide if they want more premium content!

    The exposure I received was well worth the time and effort I put into creating and publishing free courses. And I won quality students in the process.

    I suggest that you create a free mini-course and publish it on Udemy, consider it as a free trial. All while working on your own website and creating high quality complete courses.

    Have Fun!
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    • Profile picture of the author dinesh s
      Thanks for the excellent advice .Even I was thinking along the lines of treating udemy as a lead generation machine.
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      • Profile picture of the author Expont
        My pleasure!

        It's doable. Measure the time you're willing to invest against the return you can expect.
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    • Profile picture of the author aarthielumalai
      Great idea, but I heard they don't let you use your free courses to direct traffic to your website anymore though?
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      • Profile picture of the author Expont
        Not sure about that.

        I'd imagine if the students are interested in the teacher's offerings, they'd search on their own. Eventually, they'd find their way.

        My argument is that if the free stuff is compelling enough the students will seek more.

        Tell me, am I on the wrong side of history with that?

        Thanks.
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        • Profile picture of the author aarthielumalai
          I'd need to research more on where I can plug my offer. I've been putting off creating free offerings on Udemy since I wasn't sure how I can monetize them (they recently tightened their rules, I heard).

          Of course not. Freemium works, everyone knows that.
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  • Profile picture of the author ryanbiddulph
    What part of control do you fear ceding Dinesh?

    I ask, because for any idea of control you fear giving up, you are getting immense benefits of using a fabulous platform for selling.

    I prefer Selz and Teachable, but more than anything, going with a 3rd party in essence outsources everything save you creating the course and promoting the thing.

    Which is an awesome thing.

    Because the split second you host a course on your site you become fully responsible - or your developer does - for security, formatting, and all the onsite stuff, which is some heavy work.

    Outsource. Give up a cut. Give up some control. Let the specialists handle all the backend course stuff, and you just create and promote the thing.

    Ryan
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    • Profile picture of the author aarthielumalai
      Agreed. Though my only issue with Udemy is that I don't get my student list and I can't sell my courses for more than $10 if I want to make use of their marketing prowess.

      But I agree that "outsourcing" your school management to 3rd party sites like Teachable or Thinkific is much better than hosting everything on our sites. Video hosting, for one, isn't cheap.
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  • Profile picture of the author troy23
    aarthielumalai

    For most service professionals, the 'old' online course model...

    being played out on 'course supermarkets' like Udemy

    ...is now fundamentally BROKEN.


    With that old model you'll see negligible sales...

    - of low ticket, heavily-discounted products...

    - that attract low-quality buyers...

    - who proceed to do NOTHING with all your lovingly-crafted information!

    It's not a business... it may not even be lead generation!

    On Udemy from what I recall, the MOST you can charge for a course there is £200, but can you guess what percentage of courses on Udemy are sold with a discount voucher?

    Wait for it...

    88%!

    That's right, almost all course sales there are driven by a discount voucher of up to 50%.

    And most courses on Udemy are sold for less than £50.

    And don't forget to factor in the 50% fees they usually take.

    If you're selling things for around £50, you really will need to do a lot of volume for it to be worthwhile.

    Most importantly, with all the competition out there, that's a hard thing to do.
    I did sell a load of Microsoft Office video training on Udemy when they first started out, but the reward was a pittance compared to what I did by hosting it elsewhere.

    What worked wonders for me was to host my course on my hosting provider - Hostgator at the time.
    I would not recommend doing this now though - I prefer Amazon S3.
    They don't take very much in fees each month....pennies in my case.
    Plus putting the course into the Clickbank marketplace where you get to take the bulk of the sale.
    Also sell it via a service called Kunaki - you upload the files from your pc, they put it on CD/DVD for you, do the cover artwork and ship to most countries and they only take $1.
    The traffic can be driven from YouTube. A great video showcasing your course can do wonders.
    If you can build out the channel with more videos then even better.
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  • Profile picture of the author jbsmith
    Agree with Troy23 - I have courses hosted on my own using only a WP front-end and Amazon S3 hosted back-end AND I have courses hosted inside of a Membership program (Membergate) AND I have courses hosted on Udemy. When Udemy first started, the benefit was the $$ they spent advertising - but as others have pointed out, the downside is the vast majority of what they sell is discounted very deeply. That said, you can still make more on traffic you refer yourself.

    If I were you, I would get started on Udemy (they do have a good format for loading your course and decent requirements around quality of video, course structure , etc...that I found helpful in the beginning) - perhaps start with a smaller/lighter course that you use mainly for low-cost lead-gen and then take your learnings around building the course and create a higher-end program you sell from your own site and host via Amazon S3.

    Typically all of my courses I self-host now not only because of control and profit margin but also I like to build them into larger offerings such as coaching programs, bundled products and membership sites - so the course is part of a larger product offering...can't do that when you host with someone else.

    Hope that helps,

    Jeff
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    • Profile picture of the author dinesh s
      How do u direct leads from udemy to your site?does udemy allow this?
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    • Profile picture of the author OptedIn
      Originally Posted by SEO Osool View Post

      Please try to use the
      Reported as SPAM! Buy an ad.
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  • Profile picture of the author dilaw mtj
    I would like to learn a method to get money and develop my standard of living if someone can help me thank you
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  • Profile picture of the author Sid Hale
    I agree with Troy and Jeff.

    Udemy has a great delivery mechanism, but I quickly dismissed them long ago because of their deep discounting policies.

    Instead, list your product(s) with one or more affiliate networks, and let the affiliates drive traffic to your sales page. You'll pay less in affiliate commissions than Udemy's deep discounts would cost you and (likely make many more sales). You'll be in control of pricing and can always offer your affiliates discount coupons for special sales (i.e. intro pricing at initial launch, special pricing for holiday sales, etc.)

    Setting the course up in a membership (a good advanced option) will also make it easy to promote future courses, ebooks, etc. directly to those members.
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    • Profile picture of the author OptedIn
      Originally Posted by Sid Hale View Post

      .Udemy has a great delivery mechanism, but I quickly dismissed them long ago because of their deep discounting policies.
      Yet, somehow they remain the leader in their field.

      Thank you.
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      • Profile picture of the author Sid Hale
        Originally Posted by OptedIn View Post

        Yet, somehow they remain the leader in their field.
        By what measure?
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        • Profile picture of the author OptedIn
          Originally Posted by Sid Hale View Post

          By what measure?
          Do some research and take your pick.
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          • Profile picture of the author Sid Hale
            Originally Posted by OptedIn View Post

            Do some research and take your pick.
            You made the claim... support it.
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            Sid Hale
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            • Profile picture of the author OptedIn
              Originally Posted by Sid Hale View Post

              You made the claim... support it.
              I am not here to do your work for you. You're refuting my claim. Prove it wrong. You can't.

              Thank you.
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              • Profile picture of the author Sid Hale
                Originally Posted by OptedIn View Post

                I am not here to do your work for you. You're refuting my claim. Prove it wrong. You can't.
                First, I didn't refute your claim.

                I simply asked "By what measure".

                How did you determine that they are the "leader in their field"?

                I would also point out that even if true, their success isn't necessarily a measure of how successful the providers are, who use their service.
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                • Profile picture of the author OptedIn
                  Originally Posted by Sid Hale View Post

                  First, I didn't refute your claim. .
                  Point, taken.

                  I simply asked "By what measure"..
                  Ask 100 people that deal in the topic the question. I'll bet that Udemy will be the most common response from a vast majority of them. Good marketing and branding matters. Doing that with a personal membership site starts at zero and can spend a long time, there. It's just a fact.

                  Where can you find more and such varied course content at their price point.? No where that I know of.

                  How did you determine that they are the "leader in their field"?
                  Nothing more than my perception. "Perception is reality." :-)

                  I would also point out that even if true, their success isn't necessarily a measure of how successful the providers are, who use their service.
                  Apples and oranges. That was not my point. My point was, if you want maximum exposure and are willing to make the financial trade-off, Udemy is a much better bet than going it alone. That's my belief and I'm sticking to it.

                  I'm very aware of Udemy's existence. When I'm shopping for a course on any topic, I'm looking there, first. I'm sure many people do the same. I'm not aware of a single private membership site offering a course I might be interested in - or even NOT interested in. I guess I could Google it, but I'd rather let Udemy do all the work for me. I'm old and lazy.

                  These points can be argued ad infinitum, but life is short. I'll respect your opinions, which is all either of us have unless we are willing to do the research, but by the same token, please allow me mine.

                  Thank you.
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                  • Profile picture of the author Sid Hale
                    Originally Posted by OptedIn View Post

                    Where can you find more and such varied course content at their price point.? Nowhere that I know of.
                    Good for the buyer, I guess - but it's a really crap deal for the course creator.



                    Originally Posted by OptedIn View Post

                    Nothing more than my perception.
                    I thought not.



                    Originally Posted by OptedIn View Post

                    Apples and oranges. That was not my point. My point was, if you want maximum exposure and are willing to make the financial trade-off, Udemy is a much better bet than going it alone.
                    No one said anything about "going it alone". If you refer back to my initial response, you'll see that I proposed that the OP set up an affiliate program to generate eyeballs, promote special discounts, etc.

                    Originally Posted by OptedIn View Post

                    These points can be argued ad infinitum, but life is short. I'll respect your opinions, which is all either of us have unless we are willing to do the research
                    I have done the research. Not from the perspective of which platform is the largest - but from the viewpoint of a product creator who is more interested in his own success than the success of the delivery "platform".

                    Originally Posted by Sid Hale View Post

                    Udemy has a great delivery mechanism, but I quickly dismissed them long ago because of their deep discounting policies.
                    Because of our discussion here, I did a quick check to see if there had been any significant change in the Udemy marketplace since I originally looked into them.

                    I found a front page full of "Best Sellers", all of which had an original price in the $100-$200 range that had been struck through in favor of a discounted selling price of $11.99.

                    Those are good for a front-end product to build a "buyers list", but not for long term revenue generation.
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                    • Profile picture of the author OptedIn
                      Originally Posted by Sid Hale View Post

                      No one said anything about "going it alone". If you refer back to my initial response, you'll see that I proposed that the OP set up an affiliate program to generate eyeballs, promote special discounts, etc..
                      Oh, OK. I didn't realize that you were interested in creating a second full-time job promoting your course, to go along with creating it.

                      That's one way to go about I guess. Not for me, but to each his own.
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                      • Profile picture of the author Sid Hale
                        Originally Posted by OptedIn View Post

                        Oh, OK. I didn't realize that you were interested in creating a second full-time job promoting your course, to go along with creating it.
                        ?????

                        First, product creation/marketing is my ONLY full-time job.
                        I've been self-employed for over 35 years.

                        I rarely do "sales". I use affiliates to do the heavy lifting there.
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                        • Profile picture of the author OptedIn
                          Originally Posted by Sid Hale View Post

                          ?????

                          First, product creation/marketing is my ONLY full-time job.
                          I've been self-employed for over 35 years.

                          I rarely do "sales". I use affiliates to do the heavy lifting there.
                          Well, you can't expect that everyone, especially newbies would be able to replicate your secret sauce. I'd be willing to bet that it took years for you to fully implement a system that you depend on.

                          Now - this is where you tell me that it only took you a couple of months and that anyone can do it with just a modicum of effort, just to keep the mini-argument going.

                          If it's important to you to have the last word - post, again. I promise not to reply. lol
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    • Profile picture of the author jbsmith
      Agreed Sid - this is what I typically get to in my niches. I did find it helpful starting on Udemy in one of my personal development niches where it was clear there was much more content and activity on Udemy than there would have been on say Clickbank, JVZoo, etc... In that case, I was ok with pricing the course at $55 and having it discounted to half or less as I was building knowledge of what modules worked, and which ones didn't. Udemy sent a good deal of traffic my way, conversions were good and I had very useful stats on starts/progress/completions on each module as well as direct feedback from customers to help build the next course - which yes - I hosted on my own.

      Platforms like Amazon for ebooks, Udemy/Teachable, etc... for courses are good IF that is where the majority of your market is (certainly seems to be the case for technical topics like Programming for instance) versus Clickbank or other affiliate directories as long as you have a strategy for referring clients from your course to a back-end program/tools because as everyone has suggested, you can expect many sales at 75% discounts and you will only make half on the sales Udemy (for example) refers.

      Jeff

      Originally Posted by Sid Hale View Post

      I agree with Troy and Jeff.

      Udemy has a great delivery mechanism, but I quickly dismissed them long ago because of their deep discounting policies.

      Instead, list your product(s) with one or more affiliate networks, and let the affiliates drive traffic to your sales page. You'll pay less in affiliate commissions than Udemy's deep discounts would cost you and (likely make many more sales). You'll be in control of pricing and can always offer your affiliates discount coupons for special sales (i.e. intro pricing at initial launch, special pricing for holiday sales, etc.)

      Setting the course up in a membership (a good advanced option) will also make it easy to promote future courses, ebooks, etc. directly to those members.
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  • Profile picture of the author Randall Magwood
    Originally Posted by dinesh s View Post

    Hi,

    Inspired by the fellow warriors, i finally started making an online course which is related to programming.

    I initially thought of putting it in udemy,but quite tentative whether i will give up my control to Udemy.

    I want to start my own Website and start hosting courses in it,but i don't have marketing experience though im willing to learn.

    I'm ready to start with Udemy if it is the right thing to do,but as i said the control part is worrying me.

    Can someone who is already making courses guide me on this.Thanks in advance.
    Udemy is fine, but you need more control. Put it up on your site, and market your course yourself. You can charge more, and you wont have side-to-side competition from others who sell similar courses that you. Along with Udemy, put it up on your site, Amazon, Kindle, Smashwords, etc. Also learn effective internet marketing, and if web design isn't your thing, pay someone a few hundred bucks to build a basic site for you.
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  • Profile picture of the author smartprofitmoney
    Originally Posted by dinesh s View Post

    Hi,

    Inspired by the fellow warriors, i finally started making an online course which is related to programming.

    I initially thought of putting it in udemy,but quite tentative whether i will give up my control to Udemy.

    I want to start my own Website and start hosting courses in it,but i don't have marketing experience though im willing to learn.

    I'm ready to start with Udemy if it is the right thing to do,but as i said the control part is worrying me.

    Can someone who is already making courses guide me on this.Thanks in advance.
    Hello,

    There are many ways to do this but here is my way,

    I like to own my own stuff, so I host everything and only my videos are protected by vimeo, but I do not use vimeo at all to show course, so if you saw my course you can not tell that my videos are being protected by vimeo, there on my WordPress website,

    So lets break it down how to do this,

    Build a membership funnel system, I host my videos on vimeo only to protect from download, but do not show them on vimeo, I have them on my WordPress website, my course is all on my own website WordPress platform, membership system also captures customer info and payment.

    So to be clear, I build my own Custom Website, with custom membership system, and all videos on my course are protected from unwanted download, thru Vimeo system. but embedded on my website not vimeo,

    I can not show link here due to rules, or I would, and just so you know, this whole design of course looks super nice.

    So this is how you build out a real membership course on WordPress, and it is all yours, you own it not some other company.

    Thanks Rob.
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  • Profile picture of the author ezjob
    I hear that https://membermouse.com/ is an easy to use WordPress plugin that let's you control everything.
    You get to charge any amount you want and no regulations from online course training sites like Udemy.
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