10 replies
For anyone that's sold an online product(s) before, how long would you recommend a launch lasts?

#launch #product
  • Profile picture of the author Sarevok
    Different entrepreneurs have radically different philosophies on scarcity time frames.

    For example, some (tremendously successful) entrepreneurs only launch their courses once per year. They keep the launch open for a month, and push scarcity like crazy throughout the entire duration of that month.

    Others have an automated (evergreen) launch where the offer is available for maybe one week.

    I honestly believe that strategically, after enrolling a ton of students over the years, that the scarcity element itself is more important than the duration; in other words, the very notion of introducing scarcity via an expiring launch is more important than the tactical time frame.

    Of course, this is just my belief, and I always encourage everyone to split test for themselves with their own audience, with their own products, with their own time frame, and their own style.

    This is just my humble two cents of course, and I wish you the absolute best...
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    • Profile picture of the author harrythomas14
      Cheers for that, my friend! Definitely helped my understanding - peace out.
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  • Profile picture of the author freddyhawkz
    I agree to Sarevok. I have seen very successful entrepreneurs like Ramit Sethi, Neil Patel, etc. open their courses only for a few weeks and clearly mentions that once closed it won't be available till next year. They can pull off the scarcity method because they have a very large following and have multiple courses lined up that they can open up to their followers every 2 months.

    If you are a newbie, instead of emulating the big guns, you can try a different approach. You can provide a free bonus or a discounted price during the launch and mention that the discount/bonus goes away once the promotional period is over. This way you can sell your product even after the launch and ask for a higher price.

    I have also seen marketers user tactics like using timers on their websites to emulate scarcity element on their products. They will use large timers that start to count down when the user visits the webpage and gives the impression that the offer is valid only for a few minutes or hours. It is kind of gray, and I would recommend that you use it cautiously.

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  • Profile picture of the author harrythomas14
    I really like the newbie idea you've got going on there. Again, thanks for your help.
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  • Profile picture of the author DIABL0
    If you are new and don't have a huge JV network established, it doesn't make sense to limit the time.

    For me, I've never subscribed to the whole product launch concept. Unless you are constantly churning out products, it doesn't really make sense.
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  • Profile picture of the author discrat
    Some do it for a few hours. The rational for that is to build up to a crescendo real quick. And make as many sales in a short time.

    All kinds of ways to do it

    Nothing to see here including a Sig so just move on :)

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  • Profile picture of the author colmodwyer
    Here's a rough outline, based on what I've seen over the years...

    Days 1 to 14 - Hotlist building...
    Days 7 to 14 - Hotlist stoking (i.e. "training")...
    Days 14 - Launch day/night...
    Days 14 to 21 - Post launch selling...

    So the entire campaign would be about 3 weeks. Give or take.

    About half the money comes on launch day/night. Half again post launch.

    Again, that's a very general outline.

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  • Profile picture of the author harrythomas14
    Thanks for your input, everyone! Very grateful
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  • Profile picture of the author nguyenduyduc
    I think time does not matter, it is important how you market to the customer only
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  • Profile picture of the author jbsmith
    I like to do quarterly product launches - then incorporate elements of the launch into my sales funnel for that quarter.

    To that end, I like operating in 2-3 week windows...1 week to provide 3-4 pieces of content, second week to overcome objections/answer Q&A and build momentum around engagement with launch in 3rd week. Find if I go any longer things begin to lag...
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