Slightly longer version: For years, when I make a VSL, I've just used a screen capture software to record a Keynote presentation with a voiceover. Stylistically, this feels antiquated, at least for short VSLs.
Today, it seems more trendy to use kinetic typography in After Effects or Apple Motion to make the animations and transitions more more interesting.
I can't imagine that all those gorgeous animations we see are made from scratch although I'm sure some of the high-end marketers are doing that. But, it seems more likely that most people start with a template pack of some kind and just edit the text/fonts/speed, etc.
Do you have suggestions on how to make the jump from old-style VSLs to this newer, more polished process? Is there a particular graphics pack or company that you have personally used for purchasing these sorts of templates?