Do you have a suggestion for VSL production?

6 replies
Short version: Does anyone have suggestions on making the leap from a Camtasia/Keynote type of VSL workflow....to the modern modern kind of animated text/graphics that I see in today's VSL's?

Slightly longer version: For years, when I make a VSL, I've just used a screen capture software to record a Keynote presentation with a voiceover. Stylistically, this feels antiquated, at least for short VSLs.

Today, it seems more trendy to use kinetic typography in After Effects or Apple Motion to make the animations and transitions more more interesting.

I can't imagine that all those gorgeous animations we see are made from scratch although I'm sure some of the high-end marketers are doing that. But, it seems more likely that most people start with a template pack of some kind and just edit the text/fonts/speed, etc.

Do you have suggestions on how to make the jump from old-style VSLs to this newer, more polished process? Is there a particular graphics pack or company that you have personally used for purchasing these sorts of templates?
#production #suggestion #vsl
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  • Profile picture of the author savidge4
    Tony,

    There are VSL software packages on the market.. but I cant think of any that would do what you are suggesting IE Animated Text...

    Once you get the hang of doing this stuff... it goes pretty quick.. so yeah all that cool text stuff you see - its probably done one off each and every time!


    Originally Posted by TonyRush View Post

    Short version: Does anyone have suggestions on making the leap from a Camtasia/Keynote type of VSL workflow....to the modern modern kind of animated text/graphics that I see in today's VSL's?

    Slightly longer version: For years, when I make a VSL, I've just used a screen capture software to record a Keynote presentation with a voiceover. Stylistically, this feels antiquated, at least for short VSLs.

    Today, it seems more trendy to use kinetic typography in After Effects or Apple Motion to make the animations and transitions more more interesting.

    I can't imagine that all those gorgeous animations we see are made from scratch although I'm sure some of the high-end marketers are doing that. But, it seems more likely that most people start with a template pack of some kind and just edit the text/fonts/speed, etc.

    Do you have suggestions on how to make the jump from old-style VSLs to this newer, more polished process? Is there a particular graphics pack or company that you have personally used for purchasing these sorts of templates?
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  • Profile picture of the author quadagon
    You can do some really good stuff with PowerPoint like:

    https://youtu.be/t-2JBbXvacQ

    or

    https://youtu.be/4jlAjHT06Eg

    I don't know whether the same could be achieved with keynote. I'm told you can do this with open office but haven't ever tried
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  • Profile picture of the author Kurt
    Originally Posted by TonyRush View Post

    Short version: Does anyone have suggestions on making the leap from a Camtasia/Keynote type of VSL workflow....to the modern modern kind of animated text/graphics that I see in today's VSL's?

    Slightly longer version: For years, when I make a VSL, I've just used a screen capture software to record a Keynote presentation with a voiceover. Stylistically, this feels antiquated, at least for short VSLs.

    Today, it seems more trendy to use kinetic typography in After Effects or Apple Motion to make the animations and transitions more more interesting.

    I can't imagine that all those gorgeous animations we see are made from scratch although I'm sure some of the high-end marketers are doing that. But, it seems more likely that most people start with a template pack of some kind and just edit the text/fonts/speed, etc.

    Do you have suggestions on how to make the jump from old-style VSLs to this newer, more polished process? Is there a particular graphics pack or company that you have personally used for purchasing these sorts of templates?

    I generally prefer a mixture of "styles" to create pattern interruptions which helps keep viewer's attention. For example, use a short clip of kinetic text, followed by a still image, then a stock video clip, using kinetic text when I don't have access to good stock images or video to match the specific needs.


    For kinetic text it can be as simple as using PowerPoint to create text animations. Most video editors also have the ability to animate text.


    Explaindio has some good kinetic text capabilities, but you'll probably need to buy extra slides to get a good variety.


    Kinetic Text Animator by Scott Hamlin is also an option.


    If you have an Android, I really like a free app called "Legend" which creates really cool kinetic text clips really quickly and easily. I think there's also an iPhone version? The drawback with Legend is the clips are all only 6 seconds long but you can create multiple clips and "stitch" them together. I just connect my Android to my PC using USB then import Legend clips into my PC.


    Of course there's also a lot of kinetic text templates ready-made for After Effects if you want to go that route.
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  • Profile picture of the author superowid
    Go to videohive.net and get almost unlimited choice on any kinetic AE template. Most of them come with simple tutorial you can follow in matter of minutes. Sure, you must have AE software to work on it.
    Videoblocks.com (now is storyblocks.com) also offer some standard kinetic AE template which you can download all of them in the member area for a single price of a year membership. You can search their site to see if you can get what you want before you pay for membership.
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  • Profile picture of the author quadagon
    Story blocks also do a free 7 day trail if you Google
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  • Profile picture of the author Sarevok
    I love to make video sales letters with PowerPoint (via Office 365) in addition to their new "Design Ideas" options that are available whenever you drag a new image into your presentation -- Office 365 is personally my "goto" source for creating video presentations of all types.

    If you want to create really awesome videos that "pop", then I totally recommend Adobe After Effects. However, as you know, it can take a boatload of time to become efficient with After Effects.

    So yes, there is definitely a learning curve, however, I'm confident that After Effects is truly the "Holy Grail" of video creation.

    As suoperowid mentioned, VideoHive (from the envato marketplace) is an awesome place to get a ton of snazzy looking templates to work with, and many of them can plug right into Adobe After Effects -- so you can use an awesome looking video template without hiring an expensive designer lol.

    (To be honest, it may take some effort to find a template that could work to your fancy, however, I'm confident that if you spend some time browsing their marketplaces you can find something that's cool).

    Also, one last recommendation that might be a bit cheesy, however one that I personally love, is Adobe Spark. Adobe Spark is 100% free, super easy to use, and you can create relatively cool video presentations without any development experience, and it's 100% cloud based which is nifty.

    I have personally contacted Adobe Spark to see if I could use their service for my video sales letters, and they basically replied and said "Heck yes! And if you use it, contact us so we can share it with our followers". Lol, so they are very cool on that end.

    This is just my humble two cents after creating a ton of video sales letters, and I wish you the absolute best!
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