Funnel Order Question...

by Cerebral Primate 2 replies
Hello guys, long time reader, first post...

I'm in the middle of restructuring the information eBiz I created. As everyone says, your first one typically isnt very good, but at least you got started. Now 18 months later and I've read a lot more books and done a lot more classes and I've created a stacked offer, upsell & downsell, and I'm actually building out a sales funnel rather than just throwing my product out there and hoping people will see the value and buy.

Anyway, my question is on the order of my funnel. I have been working with someone I respect, but I dont agree with the order of our funnel. His version goes like this...

FB Ad --> eBook DL --> Webinar --> Landing Page --> Sale

The landing page is quite long and has a lot of copy. But by my way of thinking, the webinar should lead directly to a purchase option, not a long form landing page. I think this should be our set up...

FB Ad --> eBook DL --> Landing Page --> Webinar --> Sale

This way the ad gets them curious (hopefully) enough for an initial click, the eBook tells my story (and says if "I did it, you can too!"), the landing page gives them info + social proof, then the webinar gets them enthusiastic for the sale.

I am using Clickfunnels for this now. May switch it later once I've tested things in different ways. Get something cheaper. But the question at hand is the order... his way of looking at it is that webinar should lead to the landing page, which is long and has a lot of copy and reinforces the webinar messages... but my way of thinking is that people probably dont want to read through another long page of info after they just sat through a one hour webinar, they want the payoff of actually getting the product.

The obvious answer here is to test, but what I am asking for is initial thoughts from other internet marketers... which sequence would you think is better to start off with?

Thanks in advance for any input or feedback you give...
#main internet marketing discussion forum #funnel #order #question

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