I've been watching the WF banner advertising space for a while, and was wondering if anyone is getting many wins with it?
I understand we're all "competing" but seems to me that the % of people advertising vs people viewing means we're not really competing at all, and could probably benefit from sharing some of the wins.
I personally suspect that banner ads that complement the current WF colour scheme (black , red, white) with minimal imagery and a strong CTA are doing particularly well, but it'd be interested to find out more.
If it's all a bit secret squirrel, and you'd rather keep the details closer to your chest, more generalised advice is great!
cheers, and thanks,