Need ideas for how to incentivize a UK Holiday Let opt-in

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I am creating a Holiday Let website for a friend.

The area is South coast of England in the Poole / Southampton region.

I have no experience in this niche, and I suggested an incentivized opt-in among other elements of the site.

What kind of free report info could work for this niche... anyone?

#holiday #ideas #incentivize #optin
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