How much would you expect to pay a good copywriter, online?

by asc
51 replies
As per question really.

Obviously it should be cheaper to get a copywriter online, but what would be a realistic price for someone that was good? I mean, perfect English....definitely not spun content, researched etc.

I have a few domains that I want to populate, varied from health to techie-type. I have an interest and experience in most of the niches but writing is just not my forte.

Wondering what would be a fair price to consider? Please don't bombard me with PMs...this is not a request but a question that I would like to hear any answers.....what have you paid or what would be a fair price? Per 500 words? Or if I hired someone with work for 8 domains, some website page content, some blogs....with a decent amount of work potentially going someone's way...what would YOU consider a good price?

Any guidance or experience shared is really appreciated!
#copywriter #expect #good #online #pay
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  • Profile picture of the author najm
    I got different quotations from copy writers varying form $50 to $3500. Eventually settled on one that did one landing page for $350. It's important that you click with the writer and they get the personality you're trying to convey on your page.
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    • Profile picture of the author gianbizz
      I payed about $25 - $50 for a 1000 to 2000 words copywrite, usually it's depends on the niche.
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  • Profile picture of the author gainerp
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    Minimum of 75$ has to be payed for and good copywriter.
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  • Profile picture of the author PPG19
    You should expect to spend around $100/150 per piece of content from freelancers. While an individual's speed can vary significantly according to their subject matter expertise and experience, quality content can take between 4-6 hours. Assuming you are using content between 1000 words per blog article as a simple unit of measurement, your average cost per word will be between $0.10 and $0.15.
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  • Profile picture of the author Jason Kanigan
    What the OP is describing is a CONTENT writer, not a copywriter.

    Big difference between the two. And big difference in price.

    I'd expect to pay (and have paid...and have been paid) $100+ for a 300 word article. These aren't "dumb" articles...they're technical and the target audience will laugh and reject if the writing isn't both factually correct and appealing to them.

    $50 for an article requiring less finesse. I still want quality and original content.

    You get what you pay for, folks.

    For copywriting, which is all about CONVERSION, I wouldn't hire anyone for less than $2K.

    Y'all think about the size of the problem being solved, now. Solve a $10K problem...you aren't going to want to invest $2K in content or copy, now are you. Solve a $250K problem...you're going to want to invest in legit help and the $2-5K makes sense. Moral of the story: most of you need to look at solving a bigger problem. Nickeling and diming and concerning yourself with paying $5 article writers and trying to get content at 0.00001 cents per word shows you're playing too small.
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    • Profile picture of the author asc
      Yes my mistake, a content writer!
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    • Profile picture of the author Steve B
      Originally Posted by Jason Kanigan View Post

      What the OP is describing is a CONTENT writer, not a copywriter. Big difference between the two.

      Jason and others . . .

      I'm not trying to hijack this thread because my question relates directly to the discussion at hand and will hopefully help the OP (and others) . . .

      As a blogger and seller of digital information, why wouldn't I want everything I create to be done by a copywriter?

      Why shouldn't every blog post that I distribute have the goal of conversion? Isn't that the purpose of spending time to create posts - in order to ultimately get the reader to join my list, or buy my product, or take some other action?

      Why shouldn't every page of a web site ultimately be designed to help the viewer take some conversion action?

      The same for reports, e-books, e-courses (shouldn't they all lead a user toward a higher ticket sale?) or coaching, or some other purchase from my business.

      The same for my emails and newsletter copy. Am I not after conversions with these writings?

      The other side of this issue is simply: why just add pure content to your site? (Sure, the search engines love content - but why not direct or purpose that content in a way that leads toward some desired action I want the reader to take? )

      I know this thinking goes against the grain of this thread, but as a marketer with the goal of making money . . . it seems to me that sales copywriting is what I want from everything I do - not just content.

      The very best to all of you,

      Steve
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Steve B View Post

        Jason and others . . .

        I'm not trying to hijack this thread because my question relates directly to the discussion at hand and will hopefully help the OP (and others) . . .

        As a blogger and seller of digital information, why wouldn't I want everything I create to be done by a copywriter?

        Why shouldn't every blog post that I distribute have the goal of conversion? Isn't that the purpose of spending time to create posts - in order to ultimately get the reader to join my list, or buy my product, or take some other action?

        Why shouldn't every page of a web site ultimately be designed to help the viewer take some conversion action?

        The same for reports, e-books, e-courses (shouldn't they all lead a user toward a higher ticket sale?) or coaching, or some other purchase from my business.

        The same for my emails and newsletter copy. Am I not after conversions with these writings?

        The other side of this issue is simply: why just add pure content to your site? (Sure, the search engines love content - but why not direct or purpose that content in a way that leads toward some desired action I want the reader to take? )

        I know this thinking goes against the grain of this thread, but as a marketer with the goal of making money . . . it seems to me that sales copywriting is what I want from everything I do - not just content.

        The very best to all of you,

        Steve
        One of the $100/article jobs I did in 2010, as soon as I was allowed to work after moving to the US, was as the only technical writer for an Inc. Top 500 firm. They sold scientific and testing equipment.

        If I had tried to be 'salesy', the engineers, techs, and contractors who read the articles would have jeered me out of town. I would have accomplished the opposite of what we wanted: no trust, and the perception that we were only trying to get their money that one time instead of developing a long term relationship.

        By concentrating on the content and demonstrating we knew what we were talking about, we developed that trust. Tech readers would comment that we knew our stuff, and recommended us to others.

        Getting to know the target market is key and going immediately for the jugular can produce the opposite effect. Most of the copywriters I've seen only know one style of writing and they need to tone it down big time, especially in the B2B world.
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      • Profile picture of the author SARubin
        Good question, Steve,

        As I see it... The main intent of a lot of "content" is to give the audience a reason to either share the content, or come back to your site, because you're establishing yourself as an authority in the industry, with your content.

        Then you can build a larger audience, and sell to them with less resistance, in the long term.


        Of course, the two can be mixed, (such as in native advertising and advertorials) where you try to write engaging content that also has a call to action included.

        But that can often be a tricky bit of business. Because too salesy, and you'll turn people off ... not salesy enough, and no one will take the hoped for action.

        So I guess it depends on what your short term goal is.

        Are you trying to build a large audience, and convert them later? Or are you trying to simply sell with each visit?

        There is no right answer. It just depends on what you're trying to achieve with the short game.


        EDIT: Damn it Jason, You keep beating me to the punch. (I'm going to have to start setting my alarm clock to wake me up earlier, so I can get here before you )
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  • Profile picture of the author DABK
    Originally Posted by asc View Post

    As per question really.

    Obviously it should be cheaper to get a copywriter online, but what would be a realistic price for someone that was good? I mean, perfect English....definitely not spun content, researched etc.

    I have a few domains that I want to populate, varied from health to techie-type. I have an interest and experience in most of the niches but writing is just not my forte.

    Wondering what would be a fair price to consider? Please don't bombard me with PMs...this is not a request but a question that I would like to hear any answers.....what have you paid or what would be a fair price? Per 500 words? Or if I hired someone with work for 8 domains, some website page content, some blogs....with a decent amount of work potentially going someone's way...what would YOU consider a good price?

    Any guidance or experience shared is really appreciated!
    You seem to need a copywriter and a writer. The first one for your landing pages; the second for your articles.

    Copywriters write content that sells, the goal is conversions; they charge a lot more than writers. And not by the word.
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  • Profile picture of the author SARubin
    Jason and DABK beat me to the punch on this one...

    What you're describing is a "content" writer.

    A "copywriter" is someone who writes pieces, with the main goal being for the audience to take some action (some type of conversion)

    Most people confuse the two, which is why I call myself a "SalesCopywriter."
    (who knows...maybe if more copywriters use the term, it'll catch on, and we can end the confusion?)

    Anyway, back to your question...

    Originally Posted by asc View Post

    what would be a realistic price for someone that was good?
    Well, "good" is a subjective term. But I will say this...

    If you're looking for good... don't go cheap.


    It sounds like what you want is a well written, understandable, and informative piece of craftsmanship. (you won't get that for $5)


    Now, I don't know what your budget is? Or what you're expecting for quality? And you can probably arrange a lower per unit cost, with a long term agreement, but...

    The last time I hired a content writer, I paid him $100 an article.

    Note: I did not pay him by the "word," I paid by the page. Some articles were 300(ish) words long, and some were 500 - 600 words long.

    We had an agreement that I didn't want him to add a bunch of filler, just to increase the word count. He took pride in his work, so he had no problem agreeing to the terms.

    After a few articles he needed less research time, and he started pumping them out in couple hours.

    Did I have any problem paying $50+ per hour? Not at all (because I wasn't paying by the hour). And as long as the quality kept coming... everyone was happy.


    So basically, I'd recommend hunting around until you find someone who's a good (there's that subjective word again) fit for you, based your own criteria (quality of work?... positive attitude?... knowledge of your niche?.... whatever your criteria is?)

    Then pay them whatever they ask.
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  • Profile picture of the author Randall Magwood
    A good copywriter online, probably $2,000. But i'd have to see some proven work - work that has generated significant income for their clients. Most of the top dogs demand $5k-$15k. Honestly for that price i might as well learn the skill myself (which i already have, by the way).
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  • Profile picture of the author Chris Brindamour
    asc,

    It really depends on what you are looking for them to do, and how good of copy you want. The better copywriters will cost more money, but you may be able to find a good one at a decent price.

    See Jason's response below, he has some great information.

    Chris
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  • Profile picture of the author pheonix44
    So much depends on what you expect. If your goal is to make a lot of money with what you're doing then it shouldn't be thought of as paying. It should be thought of as investing. Because if this person works out you'll want to use them again and again. You can even use this forum to get feedback from sales letter if the goal is to test out some low priced copywriters.
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  • Profile picture of the author Eden A
    If you are searching for a writer who can help you edit text and article without thinking a lot about conversion it can be 20$-30$ up to 50$ per 500 words.

    But for a good copywriter that take conversion into account, it can start with 150$ per 500 words depends on his experience and how good is he.
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  • gud info
    thank you
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  • Profile picture of the author padhumadhuri
    yes u r rite
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  • Profile picture of the author JohnVianny
    You need a copywriter (=writing for specific purpose e.g.pre-sale etc) or article writer

    this means lot of difference: if you need someone who makes the reader take an action or just be informative

    As a common rule don't go less than 500 $ per project, and use Upwork
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  • Profile picture of the author Enfusia
    Since you've clarified this as a content writer, you're looking at .10 to .20 cents per word.

    That would put you 500 word article at between $50 and $100 USD.

    This level should get you content that is well researched, and will stand the test of time, supposing the subject is evergreen.
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  • Profile picture of the author Monika Nag
    Honestly, there are whole loads of content writers/planners who can readily take up the work for affordable prices. However, there is no guarantee that they are actually reliable when it comes to delivering professional and high quality content planning within the stipulated time. Going by reason, I believe the pricing for the different types of content varies as well as with the proficiency of the copywriter. I would go ahead and suggest you look for the pricing details at contentmart.com. On the whole, the quality content from an exceptional writer deserves a minimum of $50 as payment amount. After all, nothing worth it comes easy and cheap, right?. Regards
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  • Profile picture of the author Priyanka543
    It Is depend upon the quality of the content writer. so it can be varied..and Not Fixed
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  • Profile picture of the author asc
    Thanks all for taking the time to reply. Whilst I get that a skilled content writer costs and deserves a good wage, I do have to question the 2-3000 suggestions. I work with content writers in a marketing firm, who I believe are skilled in what they do, creating content for websites and blogs. I am UK-based, and think they are paid around 20,000 GBP per year (max!). That would equate to around 1600 gbp per month. If i were to employ a content writer full time for a 4 week period, then surely they would produce a lot more content than what I am asking here? And as I say, I believe they are good as they are UK professional content creators.

    Going online, you would expect cheaper than that maybe? I did anyway.

    And no I cant just employ the content creators from my work, one it would be very frowned upon, getting them to do my personal projects. And two, I honestly thought it would be cheaper than paying the same wage as a full time uk professional.

    I am not trying to be offensive here in any way to content writers....but just thought there would be cheaper and still good quality around.

    Very open to being corrected though.

    Kind regards
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    • Profile picture of the author SARubin
      Of course you CAN find a quality writer for a much cheaper price. There are some true diamonds in the rough on some of those freelance sites.

      Let me explain where I was coming from in my last reply...

      When I first went looking for an article writer, I hired a few writers from a "content farm" site.

      They were cheap writers. (Unfortunately, they were cheap in both price, and quality)

      I went through a number of them, and wasted quite a bit of time and money, before I found a quality writer.

      I finally found one good writer who charged $75 per article. We started working together, and it ended up being a good relationship for both of us. The quality of the writing was great (no punctuation, spelling, or grammar errors that I had to edit myself) And the engagement value of the articles was really first rate.

      He was giving me 2 to 3 articles a week (I'd send him a topic and he'd write the article)

      After a couple months of working together, I changed our agreement and started paying him $100 per article.

      Now, I know my way of doing business probably goes against the grain of most business owners (most, want the best effort for the lowest cost) and that makes perfect sense.

      But my philosophy is, when I find someone who I can rely on (without having to "babysit" their work) I'll pay them more than they're asking, just to be sure they never have a reason to go anywhere else. (my time is worth more than a few dollars to me)


      So I guess what I'm getting at is... If you're looking to strike gold with an inexpensive writer... you probably can.

      Just be prepared to sift through a lot of dirt, to find that gold nugget.

      (and then I recommend paying them a little more than dirt wages, if you want to keep them around)

      All the best,
      SAR
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    • Profile picture of the author Jason Kanigan
      Originally Posted by asc View Post

      Thanks all for taking the time to reply. Whilst I get that a skilled content writer costs and deserves a good wage, I do have to question the 2-3000 suggestions. I work with content writers in a marketing firm, who I believe are skilled in what they do, creating content for websites and blogs. I am UK-based, and think they are paid around 20,000 GBP per year (max!). That would equate to around 1600 gbp per month. If i were to employ a content writer full time for a 4 week period, then surely they would produce a lot more content than what I am asking here? And as I say, I believe they are good as they are UK professional content creators.

      Going online, you would expect cheaper than that maybe? I did anyway.

      And no I cant just employ the content creators from my work, one it would be very frowned upon, getting them to do my personal projects. And two, I honestly thought it would be cheaper than paying the same wage as a full time uk professional.

      I am not trying to be offensive here in any way to content writers....but just thought there would be cheaper and still good quality around.

      Very open to being corrected though.

      Kind regards
      I think maybe you missed where the $2-3K is for a copywriter and what you are looking for is a content writer?

      $100 an article is plenty. $50 an article should get you a good writer. As SARubin said, expect to sift through some poor performers before finding "the one."
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      • Profile picture of the author asc
        Yes, got corrected earlier about the copy/content writer....yes you are right, it is content creation/writing that I am talking about
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  • Profile picture of the author Maxxx333
    Hi mate, there are good platforms out there, where you can reach all type of writers, that could make the work you are looking to be done, i could suggest you to go for something like UP-work, where you could directly discuss with several writers, and they will let you know what is their charge. Hope this is helpful for ya dude.
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  • Profile picture of the author ryanbiddulph
    I would pay the market rate. Like, whatever good, reputable copy gals and guys seem to charge through various boards, or even better yet, through their blogs, or by emailing them and asking for rates. Stay in that ballpark. That's your answer.
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  • Profile picture of the author Charle Cruz
    In my opinion around 80 dollars per piece. If for only 500 words I think 70 dollars will be enough.
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  • Profile picture of the author Rajkumarrrrr
    I hope minimum of $100 has to be paid for a good copywriter and for experienced they will cost much higher than regular
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  • Profile picture of the author linasuzy
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  • Profile picture of the author SaraWilliams
    good information
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  • Profile picture of the author Steve B
    Jason and SARubin,

    Yes, I agree with your points that one can be overly "salesy" and turn off the reader completely. In something like technical writing for an employer that strictly wants content, sales copywriting is the wrong hat to wear. I will go even farther and suggest that being overly "salesy" is never a good thing, even for sales copywriters. IMO, the very best sales letters don't seem salesy; but rather, they are very persuasive and motivating and often the call to action is almost like an after thought.

    But in this case, I assume (maybe wrongly), that we're talking about a solo entrepreneur wanting to add content to maybe a blog, or a web site with the ultimate purpose of making sales. I think authors of material like this (whether the owner or a freelancer) would do well to learn some sales copywriting techniques and infuse those (as simple as they might be) into all his copy. Sometimes that is done in a very subtle way . . . other times, like in a sales letter, it becomes more noticeable.

    Sorry for the side discussion here, I just can't help but think that all marketers that write copy would do well to learn and practice sales copywriting techniques in their own business - to me it is a skill that pays off (maybe) more than content writing and it is something worth learning (even if your intent is not to become a "for hire" copywriter).

    Good thread and discussion here,

    Steve
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  • Profile picture of the author Loubnaadam
    I would say $100 that will be fair for both of you
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  • Profile picture of the author raihanmahmud
    Need a writer who write a unique article
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  • Profile picture of the author inquitech
    Just saying.. why not take pieces of content from places .. and spin it?
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  • Profile picture of the author caitlynswanston
    I usually pay as the percentage depending upon how relevant the content is and how long keeps reader engaged. But, earlier i used to pay approximately $80 per content.
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  • Profile picture of the author ala din
    Recently I have hired a content writer for 12 USD/ 1k words. If you want to get pro level content writer, you will have to pay minimum 25 USD per 1k words.
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  • Profile picture of the author anayb
    There's no strict rules how much you'd pay. What you'll be doing with that copy matters. Some great writers that craft sales copy/press releases for fortune 100 companies earn up to 100k USD or more for each project. I know It's hard to believe but its true. If you want to earn meager adsense revenue out of your content paying 5-to10 USD per article makes more sense.
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    • Profile picture of the author ala din
      Hi Anayb, I'm agreed with you.
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  • Profile picture of the author WAHMS
    How long is a piece of string?
    You get what you pay for to be honest
    As a rule of thumb, I would charge for a blog article of 600 words, you would get 4 a month of expert quality a minimum $1200 USD (about $300 each)
    Hope this helps
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    • Profile picture of the author DABK
      That depends on type.

      Type A is 14 feet long. Type B is always 1 foot long. Need 3 feet of string, buy 3 type B's. Need 18? Buy 1 B and 3 A's.

      Dontcha just love life's simplicity?

      Originally Posted by WAHMS View Post

      How long is a piece of string?
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  • Profile picture of the author chetanlegend
    These is no such rule or the standard for this, it is totally based on how good you are and how good you can deliver the writeups, some wants quality, some required quantity & some timely delivery, so they have their own budget & can offer you as per their requirement.
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  • Profile picture of the author rhealy29
    There is no difference between what you would pay a good copywriter online and a good copywriter for print work. The same goes for content. It irks me when people think things should be cheaper because they're "online".

    If you think you're getting the person cheaper because you found them online, you're not. You're getting them cheaper because they're cheaper. The question then becomes, why?
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  • Profile picture of the author TenaciousGrease
    A good copywriter? Probably a few thousand per project, depends. I know some that go for $25k per project, but the results they bring are amazing
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  • Profile picture of the author Jamestt89
    A good copywriter? That depends on how established they are, but for a decent copywriter, upwards of $300 for 500 words.
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  • Profile picture of the author Jessica Ambos
    Copywriters in the Philippines earn around $400 a month. Those with a wider experience ask for a higher price but basically that is the price range for a copywriter here. It depends on where you're hiring a copywriter of course. Cost of living is different in other places.
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  • Profile picture of the author itsthealvin
    depends on the scope of the work, really.
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  • Profile picture of the author cearion
    Banned
    $100 is a good deal already so it would be around that more or less.
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