Problems come when you don't have a plan in place as to what you are going to do along with who you are going to market to.
It is easy to get caught up in the web and go completely off track.
Marketing is about people ,if you have the patience to build relationships and trust you are more likely to succed.
There is no shortcut in this game but there are several ways to minize mistakes and maximize your time.
So put a plan in place so that you can put yourself in a position to grow
Lastly,You need to do some research upfront because that is what helps to shape and form your plan.