Russell Brunson's Expert Secrets book. 'New Opportunity' vs 'Improvement Offer'.

24 replies
I have read Russell Brunson's Expert Secrets.

Although it is a good book, it is difficult to take action on without any support from him to actually work out how to put things into practice.

For example, he basically says in the book that there are 3 markets: Health, Wealth and Relationships. Then there are sub-markets (such as online marketing, investing, real estate etc in the case of Wealth).

He then says we need to carve out a new niche within that sub-market. A 'New Opportunity', as such. He states this should be completely different to anything else available, and would even compliment the other players in the sub-market. I don't possibly see how it's possible to just 'come up' with a completely new opportunity.

If we could do that, then I doubt we would have ended up buying the book in the first place.

So if somebody wanted to teach people how to become a consultant, and had a unique program in place with a specific method, is that enough to be considered a new opportunity, or is that just an improvement offer to other consulting courses?

Head is about to explode.
#book #brunson #expert #improvement #offer #opportunity #russell #secrets
Avatar of Unregistered
  • Profile picture of the author ChrisBa
    It may or may not be related. In regards to a new opportunity.

    Years ago I remember reading about someone who essentially created a new niche. It was by a basketball player who created books and products around jumping higher and teacher people who to jump higher. Apparenrly he went on to make a ton of money in this niche with little to no competition.
    {{ DiscussionBoard.errors[11260400].message }}
  • Profile picture of the author Michael Meaney
    Originally Posted by Kevin Dee View Post

    So if somebody wanted to teach people how to become a consultant, and had a unique program in place with a specific method, is that enough to be considered a new opportunity, or is that just an improvement offer to other consulting courses?
    If you become "a consultant who helps businesses in the wedding industrial complex"... that's a pretty specific niche.

    Or, if you're a personal trainer to men who compete in body builder competitions, that's another very specific niche.

    You take a market, drill down to the niche level, then fold it.

    Fold it at least 3 times, and you should be ok.
    {{ DiscussionBoard.errors[11260407].message }}
  • Profile picture of the author Brent Stangel
    Banned
    there are 3 markets: Health, Wealth and Relationships.
    And all the multitude of other markets don't exist?

    He then says we need to carve out a new niche within that sub-market. A 'New Opportunity', as such. He states this should be completely different to anything else available, and would even compliment the other players in the sub-market.
    Gooroo mumbo-jumbo. If you can't dazzle them with brilliance, baffle them with bullshit.

    Brent
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[11260433].message }}
    • Profile picture of the author Kevin Dee
      Come on man. This 'Guru hating' has to stop. Sure, some people are complete conmen. But Russell clearly knows what he's talking about.

      Have you heard of Clickfunnels?

      Sigh.
      {{ DiscussionBoard.errors[11260547].message }}
      • Profile picture of the author Michael Meaney
        Originally Posted by Kevin Dee View Post

        Come on man. This 'Guru hating' has to stop. Sure, some people are complete conmen. But Russell clearly knows what he's talking about.

        Have you heard of Clickfunnels?

        Sigh.
        You should watch his public meltdown / tantrum, all because a strong CF competitor dared to emerge.

        And Brent has a valid point. You said:
        Originally Posted by Kevin Dee View Post

        "This should be completely different to anything else available"
        That's total BS and it gives newbies unrealistic expectations.

        You even acknowledged that you don't see how its possible - then attacked Brent when he affirmed what you already believe.

        Originally Posted by Kevin Dee View Post

        I don't possibly see how it's possible to just 'come up' with a completely new opportunity.
        And it's already screwed with your head - it's about to explode, apparently.

        Originally Posted by Kevin Dee View Post

        Head is about to explode.
        So don't take the book too seriously. We've all seen the unhealthy way Brunson responds to competition.
        {{ DiscussionBoard.errors[11260673].message }}
        • Profile picture of the author Kevin Dee
          Do you have a link to this public meltdown?

          Maybe he is a little competitive, but that's no reason to not take on board what he says. He has created 2 Million Dollar companies.

          And I certainly didn't attack him for confirming what I believed. Did you even read his post?

          "Gooroo mumbo-jumbo. If you can't dazzle them with brilliance, baffle them with bullshit."

          That's what he said, and in no-way did I say this in my original post.
          {{ DiscussionBoard.errors[11260677].message }}
          • Profile picture of the author Michael Meaney
            Originally Posted by Kevin Dee View Post

            Did you even read his post?

            "Gooroo mumbo-jumbo. If you can't dazzle them with brilliance, baffle them with bullshit."
            Yeah man, your head is about to "explode". Sounds like you're baffled to me.

            Originally Posted by Kevin Dee View Post

            Do you have a link to this public meltdown?

            Maybe he is a little competitive, but that's no reason to not take on board what he says. He has created 2 Million Dollar companies.
            Brunson is a human being and sometimes he gets things wrong too. That doesn't take away anything from his success.

            Insisting that you become the only player is ridiculous.

            Don't be one of those guys that thinks even a guru's fart is worth something.

            Unless you enjoy your wallet being light.
            {{ DiscussionBoard.errors[11260682].message }}
            • Profile picture of the author Kevin Dee
              Don't get me wrong, i've been burned before. But he is one that I do tend to pay attention to when he speaks.

              And, my head is capable of being baffled by non-bullshit, aswell as bullshit.
              {{ DiscussionBoard.errors[11260704].message }}
  • Profile picture of the author Aces
    What I took away from that part or Russell's book is yo need to niche down so that your not competing with someone else for the same thing.

    He goes on to explain how you go about breaking down their beliefs and positioning your new offer as the something new.

    In your example, the consultancy having a unique program or system could be a new opportunity as long as you're able to explain how it's different not just better than something else.

    Hope this helps
    Signature
    Need Some FREE Help Building Your Online Business?
    Join My FREE Facebook Group-Click Here
    {{ DiscussionBoard.errors[11260449].message }}
  • Profile picture of the author Frank Donovan
    Kevin, it seems like you're getting defensive because you're frustrated that you bought a self-help book hoping it would show you the exact steps to take to create your business. The fact is most books like this only ever cover general principles - and the notion that there are three main markets is one that's been repeated ad nauseum, so no great revelation there.

    When you read these kind of books, and that goes for biographies as well, bear in mind that however successful the author is or has been, is largely irrelevant to your own circumstances. The books will contain a lot of "received wisdom" which may or may not have contributed to the author's success but is included anyhow. And there'll be a ton of post-rationalization you'll have to factor in before applying any principles to your own situation.

    If you want to learn about a subject, take so-called experts' advice with a grain of salt and undertake your own research. You'll be able to see, for example, that businesses are flourishing in countless niches outside of the big three markets. There's plenty of practical, real-world niche advice and discussion both here and elsewhere if you just take the time to look.
    Signature
    TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

    {{ DiscussionBoard.errors[11260689].message }}
  • Profile picture of the author helisell
    I got the book. It has only one purpose
    which is to convince you to buy into click funnels.

    It's typical of many books of its type.

    Make it sound simple....then keep explaining how
    to make it even simpler buy getting click funnels.

    All the folks on here who bought into click funnels and haven't
    managed to make money yet.....where are you?

    Fes up and tell us....us that make a living online
    will then explain to you why, just buying into click funnels
    is almost certainly a sign of shiny object syndrome and
    really won't improve your chances of creating a business
    and very often...will actually hinder your progress.

    I'm not knocking click funnels.

    I know there will be people who bought in and are too
    embarrassed to admit that it wasn't the magic bullet they
    thought it was going to be.

    If that's you then come back here and admit it.

    I'll tell you why it didn't do what you thought it would.
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[11260699].message }}
    • Profile picture of the author Kevin Dee
      Well, I bought the book independent of Clickfunnels. I don't use it yet, because I don't have a business. I don't think anyone ever said Clickfunnels will make you rich. Its a landing page and funnel builder. But it's commonly accepted that you will need a landing page and a funnel to be successful.
      {{ DiscussionBoard.errors[11260706].message }}
      • Profile picture of the author helisell
        Originally Posted by Kevin Dee View Post

        Well, I bought the book independent of Clickfunnels. I don't use it yet, because I don't have a business. I don't think anyone ever said Clickfunnels will make you rich. Its a landing page and funnel builder. But it's commonly accepted that you will need a landing page and a funnel to be successful.
        Erm...I think you'll find that Russell Brunson implies that you won't get rich without click funnels.

        I don't think he's a bad guy...far from it, but I know from personal experience of coaching newbie internet marketers, that they 'believe' that click funnels is some kind of
        get rich machine.

        The book is a 'vehicle' whatever anyone may think.
        Signature

        Making Calls To Sell Something? What are you actually saying?
        Is there any room for improvement? Want to find out?

        {{ DiscussionBoard.errors[11260717].message }}
  • Profile picture of the author quadagon
    Originally Posted by Kevin Dee View Post


    He then says we need to carve out a new niche within that sub-market. A 'New Opportunity', as such. He states this should be completely different to anything else available, and would even compliment the other players in the sub-market.
    Common sense will tell you that as a general rule this is nonsense just look at Pepsi and Coke or Burger King and McDonald. There are fortunes to be made in 'me too' business.

    You have to place the comments into context. Russell is positioning himself as the 'funnel guy' there are other guys who are 'launch guys' 'email guys' 'conversion guys' and they work together (check out Frank Kern on being a cartel).

    In the context of the sale pitch (it's not really a book) it makes sense but in the real world it has limited application and can cost you fortunes.

    As a general rule I'd rather enter a market than create one
    Signature
    I've got 99 problems but a niche ain't one
    {{ DiscussionBoard.errors[11260714].message }}
  • Profile picture of the author Kay King
    I don't use it yet, because I don't have a business.
    There is quite a bit of common sense in this thread - and you've discounted much of it.

    Don't make the newbie IM mistake of idolizing one guru or another - learn from all of them. Learn what they do right - and how they convince people to buy from the top of their funnel on down as the sales copy becomes more insistent and the prices move higher. Take info from everywhere - not just one book - so you have enough knowledge to build your own business.

    Have you heard of Clickfunnels?

    Sigh
    Are you aware most answering you in this thread EARN a living online? They are trying to help you - willing to advise you - and you think there's a popular product they haven't heard of?

    By all means - read the ebooks and the sales pages of all the 'gooroos' but don't discount advice from the been-there-done-that crowd.

    it's commonly accepted
    ....a collective 'sigh'
    Signature

    Saving one dog will not change the world - but forever changes the world of one dog.
    ***

    {{ DiscussionBoard.errors[11260718].message }}
    • Profile picture of the author Kevin Dee
      Thanks for this.

      ....a collective 'sigh'
      Is it not commonly accepted that an online business will need a funnel to succeed?
      {{ DiscussionBoard.errors[11260730].message }}
      • Profile picture of the author Dennis Gaskill
        Originally Posted by Kevin Dee View Post

        Is it not commonly accepted that an online business will need a funnel to succeed?
        1) You don't need Clickfunnels to create a funnel.

        2) You can succeed without a funnel. In fact, you need success outside of a funnel for the funnel to be successful. The funnel just adds to your success. It's like chaining successes together, but you need the original success to have something to chain the funnel to.

        Take what you can wherever you find it, but don't hitch your wagon to any one marketer because you'll likely be disappointed at some point.

        Marketing is largely a matter of common sense and an idea coupled with some basic skills and perseverance. I was earning a full-time living online before I'd even heard of Internet marketing. It's not rocket surgery.
        Signature

        Just when you think you've got it all figured out, someone changes the rules.

        {{ DiscussionBoard.errors[11260777].message }}
  • Profile picture of the author helisell
    It is commonly accepted....however

    I've been successful online and have never used any gooroos system
    or any other tool that locks me in to them.

    There are dozens of ways to create a funnel. You can build an incredibly
    successful funnel with a free wordpress theme. Until 5 years ago I just used
    a free html editor to create all my sites and all my funnels.

    Kay was very insightful....we all have flirtations with various guru's....we shout from
    the rooftops about them...until they crash and burn and a better method/system takes
    over. When you've been at it a while you have figured out that you can replicate any system/site/technique using totally free tools online. You don't need any of that paid stuff.

    I use open office, pixlr, free wordpress themes (not these days...I use thrive) or
    really cheap versions of the expensive stuff...screen recording, pdf editing, graphics etc.

    A great way to start a business online is to be forced to build something that actually makes money...but ONLY using free tools. Anyone can do it....I know because I've done it multiple times in the early years.

    Show me a guru and I'll show you a way to do everything they preach....but for free.
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[11260764].message }}
    • Profile picture of the author Kevin Dee
      I don't deny that. However, would you rather do it all for free and spend the countless hours setting it all up, tracking etc (i've tried this numerous times over the years and was probably the reason I gave up so easily) or just pay $97/month and have it virtually done for you?
      {{ DiscussionBoard.errors[11260826].message }}
  • Profile picture of the author Steve B
    Originally Posted by Kevin Dee View Post

    So if somebody wanted to teach people how to become a consultant, and had a unique program in place with a specific method, is that enough to be considered a new opportunity, or is that just an improvement offer to other consulting courses?

    Kevin,

    You asked one simple question in your original post and your thread has now drifted waaaay off the subject.

    In answer to your question above, IMO, yes, a unique program with a specific method can be considered a new opportunity. Unique means one-of-a-kind, different from everything else, and surely most improvements contain elements that have not been changed and still exist in the original version.

    Let me suggest, however, that "carving out a niche" doesn't mean that you have to be the only one serving that niche. In fact, most every new successful business that crops up does so in a niche where there is already money flowing, competition, and previously established "go to" businesses. As an example, look at Amazon that came online as an Internet book seller. When Amazon started there were already other book sellers online, in fact, many of them. But Amazon carved out a niche for its business by being different - offering millions of books at low prices and fast shipping. Ordering from Amazon was easy, fast, and painless. They were different even though the niche was already active.

    "Carving out a niche" doesn't have to mean that you find a topic that no one is addressing. It just suggests that you position your business with a unique "angle", USP, or a different focus, product, or service than what's currently available. Very few businesses are totally unique. My guess is, 99.9% of all profitable new businesses simply do things in an improved way from others in their same space.

    The best to you,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11260884].message }}
    • Profile picture of the author Kevin Dee
      Thanks, Steve.

      Yes, it seems pretty hard to get input on the actual question asked here rather than the semantics.

      Your answer gave me a lot of good insight, and confirmed what I wanted to hear.

      Thanks again.
      {{ DiscussionBoard.errors[11260890].message }}
      • Profile picture of the author helisell
        Originally Posted by Kevin Dee View Post

        Thanks, Steve.

        Yes, it seems pretty hard to get input on the actual question asked here rather than the semantics.

        Your answer gave me a lot of good insight, and confirmed what I wanted to hear.

        Thanks again.
        I think I got lost along the way too ;0)

        So what was the actual answer that you wanted to hear exactly?
        Signature

        Making Calls To Sell Something? What are you actually saying?
        Is there any room for improvement? Want to find out?

        {{ DiscussionBoard.errors[11260906].message }}
        • Profile picture of the author Kevin Dee
          That a 'New Opportunity' can be created without having to re-invent the wheel. So basically confirmation that a 'new mechanism' to an existing idea can put it into the New opportunity category.
          {{ DiscussionBoard.errors[11260912].message }}
Avatar of Unregistered

Trending Topics