Russell Brunson's Expert Secrets book. 'New Opportunity' vs 'Improvement Offer'.

It may or may not be related. In regards to a new opportunity.

Years ago I remember reading about someone who essentially created a new niche. It was by a basketball player who created books and products around jumping higher and teacher people who to jump higher. Apparenrly he went on to make a ton of money in this niche with little to no competition.

If you become "a consultant who helps businesses in the wedding industrial complex"... that's a pretty specific niche.

Or, if you're a personal trainer to men who compete in body builder competitions, that's another very specific niche.

You take a market, drill down to the niche level, then fold it.

Fold it at least 3 times, and you should be ok.

And all the multitude of other markets don't exist?

Gooroo mumbo-jumbo. If you can't dazzle them with brilliance, baffle them with bullshit.

Brent

What I took away from that part or Russell's book is yo need to niche down so that your not competing with someone else for the same thing.

He goes on to explain how you go about breaking down their beliefs and positioning your new offer as the something new.

In your example, the consultancy having a unique program or system could be a new opportunity as long as you're able to explain how it's different not just better than something else.

Hope this helps

Kevin, it seems like you're getting defensive because you're frustrated that you bought a self-help book hoping it would show you the exact steps to take to create your business. The fact is most books like this only ever cover general principles - and the notion that there are three main markets is one that's been repeated ad nauseum, so no great revelation there.

When you read these kind of books, and that goes for biographies as well, bear in mind that however successful the author is or has been, is largely irrelevant to your own circumstances. The books will contain a lot of "received wisdom" which may or may not have contributed to the author's success but is included anyhow. And there'll be a ton of post-rationalization you'll have to factor in before applying any principles to your own situation.

If you want to learn about a subject, take so-called experts' advice with a grain of salt and undertake your own research. You'll be able to see, for example, that businesses are flourishing in countless niches outside of the big three markets. There's plenty of practical, real-world niche advice and discussion both here and elsewhere if you just take the time to look.

I got the book. It has only one purpose
which is to convince you to buy into click funnels.

It's typical of many books of its type.

Make it sound simple....then keep explaining how
to make it even simpler buy getting click funnels.

All the folks on here who bought into click funnels and haven't
managed to make money yet.....where are you?

Fes up and tell us....us that make a living online
will then explain to you why, just buying into click funnels
is almost certainly a sign of shiny object syndrome and
really won't improve your chances of creating a business
and very often...will actually hinder your progress.

I'm not knocking click funnels.

I know there will be people who bought in and are too
embarrassed to admit that it wasn't the magic bullet they
thought it was going to be.

If that's you then come back here and admit it.

I'll tell you why it didn't do what you thought it would.

Common sense will tell you that as a general rule this is nonsense just look at Pepsi and Coke or Burger King and McDonald. There are fortunes to be made in 'me too' business.

You have to place the comments into context. Russell is positioning himself as the 'funnel guy' there are other guys who are 'launch guys' 'email guys' 'conversion guys' and they work together (check out Frank Kern on being a cartel).

In the context of the sale pitch (it's not really a book) it makes sense but in the real world it has limited application and can cost you fortunes.

As a general rule I'd rather enter a market than create one

There is quite a bit of common sense in this thread - and you've discounted much of it.

Don't make the newbie IM mistake of idolizing one guru or another - learn from all of them. Learn what they do right - and how they convince people to buy from the top of their funnel on down as the sales copy becomes more insistent and the prices move higher. Take info from everywhere - not just one book - so you have enough knowledge to build your own business.

Are you aware most answering you in this thread EARN a living online? They are trying to help you - willing to advise you - and you think there's a popular product they haven't heard of?

By all means - read the ebooks and the sales pages of all the 'gooroos' but don't discount advice from the been-there-done-that crowd.

....a collective 'sigh'

It is commonly accepted....however

I've been successful online and have never used any gooroos system
or any other tool that locks me in to them.

There are dozens of ways to create a funnel. You can build an incredibly
successful funnel with a free wordpress theme. Until 5 years ago I just used
a free html editor to create all my sites and all my funnels.

Kay was very insightful....we all have flirtations with various guru's....we shout from
the rooftops about them...until they crash and burn and a better method/system takes
over. When you've been at it a while you have figured out that you can replicate any system/site/technique using totally free tools online. You don't need any of that paid stuff.

I use open office, pixlr, free wordpress themes (not these days...I use thrive) or
really cheap versions of the expensive stuff...screen recording, pdf editing, graphics etc.

A great way to start a business online is to be forced to build something that actually makes money...but ONLY using free tools. Anyone can do it....I know because I've done it multiple times in the early years.

Show me a guru and I'll show you a way to do everything they preach....but for free.

Kevin,

You asked one simple question in your original post and your thread has now drifted waaaay off the subject.

In answer to your question above, IMO, yes, a unique program with a specific method can be considered a new opportunity. Unique means one-of-a-kind, different from everything else, and surely most improvements contain elements that have not been changed and still exist in the original version.

Let me suggest, however, that "carving out a niche" doesn't mean that you have to be the only one serving that niche. In fact, most every new successful business that crops up does so in a niche where there is already money flowing, competition, and previously established "go to" businesses. As an example, look at Amazon that came online as an Internet book seller. When Amazon started there were already other book sellers online, in fact, many of them. But Amazon carved out a niche for its business by being different - offering millions of books at low prices and fast shipping. Ordering from Amazon was easy, fast, and painless. They were different even though the niche was already active.

"Carving out a niche" doesn't have to mean that you find a topic that no one is addressing. It just suggests that you position your business with a unique "angle", USP, or a different focus, product, or service than what's currently available. Very few businesses are totally unique. My guess is, 99.9% of all profitable new businesses simply do things in an improved way from others in their same space.

The best to you,

Steve