Anyway, to get to the point, I'm wondering if someone could give me the executive summary. I'm imagining it's something like "I'm going to build a portal for snow removal services in Wisconsin". So I get a decent domain name, I build out a few pages, do a little SEO, get ranked for "snow removal wisconsin" and "wisconsin snow removal" and the like, and then sell page space to local companies that do snow removal. Is that about right?
What I'm really curious about is how the ranking for keywords thing works when it's a directory. Normally I'd turn to writing articles, but what do you do in this case? Write articles about snow removal in Wisconsin? Or do you skip the article thing and just use social bookmarking, directory listings, etc?