Free Gift Or No?

by Cathryn777 16 replies
Hi guys,

I am new to Internet Marketing and I would like to have some views on this. Which conversion rate is better? With Free gift or no?

Currently I have a landing page with free ebooks, pretty good optin rate with solo ads, but there's zero conversion now. I am stuck at this stage.

Appreciate your valuable opinion

Thanks
#main internet marketing discussion forum #free #gift
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  • Profile picture of the author Sarevok
    What are your end users seeing immediately after they subscribe to get your free gift?

    Do you have an awesome welcome sequence that introduces yourself, builds rapport, and then goes on to pitch something that's congruent to your free gift?

    What about your email followup sequence? Do you have a solid gameplan so that you can continue to offer massive value, throughout the entire life of your lead?

    I think that free gifts still rock, and you can turn every part of your lead generation campaign into an opportunity to generate authority, and sell.

    Just be sure to study your end user demographic, so that you can offer content that speaks directly to them, every step of the way.

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  • Profile picture of the author Brent Stangel
    pretty good optin rate with solo ads
    Have you tested different traffic sources?

    Solo ads can be tough to convert even for experienced marketers with proven funnels.

    With Free gift or no?
    Without some type of incentive, why would anyone subscribe?

    Brent
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  • Profile picture of the author ryanbiddulph
    If you provide helpful content through your blog you will get sign ups. If you're seeing no conversions, the folks are not buying into you and the value you offer. Wow 'em into buying; start a self-hosted Wordpress blog, show off your knowledge for free, and in time, the conversions will rise because these folks will trust you and your premium offerings.
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  • Profile picture of the author DIABL0
    Yes, you want a gift. You have to Give to Receive.

    What are you offering as your gift and then what are you trying to sell?
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  • Profile picture of the author Chris Brindamour
    Cathryn777

    Have a free giveaway is a great way to get a lead. Are you capturing their email address? If not you are losing out on a huge opportunity

    You want to make sure all your pages are congruent, capture page, free gift page, video sales letter. You don't want to be promoting "oranges" and then send them to an "apple" video.

    Also make sure you a split testing everything.

    Chris
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  • Profile picture of the author Rory Singh
    Currently I have a landing page with free ebooks, pretty good optin rate with solo ads, but there's zero conversion now. I am stuck at this stage.
    I don't understand.

    Optins are people who 'opted' in. And this is a conversion.

    Sales are another form of conversion.

    Now which form of conversion are you referring to?
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    • Profile picture of the author Frank Donovan
      Originally Posted by Rory Singh View Post

      I don't understand.
      Optins are people who 'opted' in. And this is a conversion.
      Sales are another form of conversion.
      Now which form of conversion are you referring to?
      Rory's right - your question is confusing. If visitors are opting in, what conversion rate are you asking about? If by "pretty good opt-in rate from solo ads", you actually mean site visitors, your problem is more likely to be the quality or relevance of that traffic.
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  • Profile picture of the author Maxxx333
    Personally, i think that a gift will help you generating more leads than no gift at all, but i think you should try to look first at the profits you are making on any sell, then see if you can afford making a gift.
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  • Profile picture of the author Steve B
    Originally Posted by Cathryn777 View Post

    Which conversion rate is better? With Free gift or no?

    Cathryn,

    You seem to be assuming that conversion rate is tied to giving a gift or not.

    That could be the case, but conversion has other factors that, IMO, are more important than the existence of a free gift.

    The quality of your traffic, for example, plays a huge role in selling.

    So does trust in the seller and the absence of risk for the buyer.

    So does matching the offer to the wants of the prospect.

    So does compelling copy and a strong call-to-action.

    So does a simple, straight-forward payment sequence.

    Just be aware that every conversion of a sale includes a number of factors (variables) and the "free gift or not" is just one. Testing and tracking results is the way to determine which variables need fixing. Test one variable at a time until you have optimized the entire selling sequence.

    The best to you,

    Steve
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  • Profile picture of the author pheonix44
    I would say the free gift, but only if it is truly something that offers value. If it's something very general where a person could easily find the same information on the net fast, then no. It's all about the user feeling what they are giving is of less value than what they are getting. Create this feeling and you're on your way.
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  • Profile picture of the author discrat
    Solo ads can be tricky. A few succeed at it. Your Sq, Page and the quality of one are crucial with them.

    Go check out some FB groups where you can get unsolicited testimonials.
    https://www.facebook.com/groups/SoloAdsTestimonials/
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  • Profile picture of the author luciesmazanska
    Freebies attract two types of crowds -- those that might buy your product and people who just want the freebie and who never intend to buy from you. This is often the case at trade shows, where some people just want to fill their goodie bag and have no intention of buying anything.

    The best way to eliminate the freeloaders is to qualify the person as a potential prospect by asking questions and finding out their level of interest in your product or services. Then, even if they don't buy immediately, at least you know there's interest.

    On the other hand, providing a small freebie to everyone, such as a free makeup sample if you own a beauty salon, helps those who are interested in what you sell to become repeat customers if they find the product worth buying.
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  • Profile picture of the author SiteNameSales
    We are working now with free + shipping. This can be off-putting to many, but that's the point. Separates the serial freebie seekers from those that have a genuine interest.

    Naturally, the product has to be first-rate and seen as useful or a bargain with only a shipping fee and you will certainly get fewer opt-ins. But would you rather have 10 sincerely interested potential customers or a large list of folks who rarely open your emails?

    Worth trying to find out.
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  • You need to ensure every one of your pages are compatible, catch page, unconditional present page, video direct mail advertisement. You would prefer not to advance "oranges" and afterward send them to an "apple" video. Likewise ensure you a split testing everything.
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  • Originally Posted by Cathryn777 View Post

    I am new to Internet Marketing and I would like to have some views on this. Which conversion rate is better? With Free gift or no?
    The free gift works better. After they sign up to your free ebook, it's your job to convert them with good weekly email content, extra content in the form or video or articles, and a strong sales letter, and a strong backend marketing campaign. This is how you will get sales, and is how you can predict sales in the future.
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  • Profile picture of the author HansDavid
    Solo ads is dead. Nothing but washed up emails that have subscribed to 1,000s of other marketers' list.

    Find another traffic source.
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