Bonus sales letter or classical HomePage?

by Berboo
7 replies
Hi,

I'm seeing two kind of homepages :

- The Sales Letter HomePage :
As it says, it's a long, very long homepage written in a sales letter style to get the FREEBIE : all the reasons for you to get it, the benefits of the BONUS etc. This appears directly under the domain name (at www.mydomain.com for instance) with no menu on the top of the page, even the logo isn't always there.

- The Classical Homepage
Free Bonus on top of the page, what the company does, testimonials, short who am I etc...

So my question is why should someone goes for the first or the second? I find the first homepage disturbing, even frustrating...

So what do you think? What is your homepage style?

Thanks
#bonus #classical #homepage #letter #sales
  • Profile picture of the author Sid Hale
    Originally Posted by Berboo View Post

    I find the first homepage disturbing, even frustrating...
    I'm guessing that you just have trouble asking for the order. It's a common problem, but it's YOUR problem. A potential customer would rather be presented the offer in a straight-forward manner, and given the option to purchase.

    The "Classical Homepage" is fine for an info site (a blog, etc), but if someone is interested in your product and gets presented an "About Me" page... they'll never get to your actual offer.
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  • Profile picture of the author helisell
    A visitor off the street i.e. with a passing interest, is unlikely to buy at a first visit
    because, as you say they don't know you.

    So even a brilliantly written sales type page would be ineffective.

    So it's usually not much use using that type of landing page if the traffic is stone cold and/or not
    pre-qualified.

    A shorter [vsp?] will work with highly qualified visitors.

    A squeeze page will allow you to engage with partly qualified or partly warm visitors.

    So the big question is:

    Where's the traffic from?

    Highly engaged, interested visitor?

    Or fairly cold [early in the cycle] visitors?

    Different landing pages for different visitors.
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  • Profile picture of the author Berboo
    Thanks for you answers.

    In fact I should have been clearer about what that sales page is about :
    There is absolutely no product being sold. It's a sales letter page to get the person sign up for the freebie nothing else.

    So in one case : long page with all the benefits of the freebie

    In other hand : a classical homepage.

    So which one would someone go for?

    Thanks
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    • Profile picture of the author Sid Hale
      Originally Posted by Berboo View Post

      In fact I should have been clearer about what that sales page is about :
      There is absolutely no product being sold. It's a sales letter page to get the person sign up for the freebie nothing else.

      So in one case : long page with all the benefits of the freebie

      In other hand : a classical homepage.
      You really haven't provided any more information, so the principles are still the same.

      If you force the visitor to go to a 2nd page before seeing your call to action - whether an optin form or a buy button - fewer people will ever see that 2nd page.

      You should probably also put the idea of "a classical homepage" out of your mind. There's no such thing.

      Visitors rarely come to your site via the "homepage", unless that's where you send your traffic. Visitors follow links to specific pages of your site. Those links may be links that you send your list via email, or they could be the result of a Google search.

      Quit thinking in terms of "homepage", and think instead of "landing page". YOU control what page your visitor lands on, either by
      1. direct linking from an email or advertisement, or
      2. ranking your pages so they are listed favorably in the search engines

      That's a good thing. It means you can drive traffic to multiple offers from the same site.

      You can drive traffic directly to an offer page (even a free offer), or you can drive traffic to an article page that contains an affiliate link, or you can drive traffic to anything else that you want.

      Don't drive traffic to any page that does not directly benefit you or your intended visitor (i.e. an "About Me" page).
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  • Profile picture of the author Steve B
    What is the purpose of your home page? Have you ever stopped to think about what you're trying to accomplish? Shouldn't that goal drive what your home page looks like and what it is designed to do?

    Most of the "sales letter" type home page designs I've seen are used where there is a single product to be sold from the web site. The one and only purpose of the site is simple, straight-forward, and quite obvious. I believe this is what Sid was referring to above (correct me Sid, if I'm wrong).

    What you are calling the "classical home page" is usually found on larger, more diverse web sites which have a different purpose. They aren't necessarily after a single sale of a product. They are there to introduce the viewer to a range of products, services, information, or something other than a single product sale.

    So the answer to your question ... which type of home page do you prefer ... IMO, should be driven by what your purpose for the site happens to be. Let the purpose drive the type of home page you offer.

    BTW, there are many more than 2 types of home page designs. But regardless of what you choose, their are, as they say, "horses for courses."

    The best to you,

    Steve
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  • Profile picture of the author Berboo
    Thank you very much for your valuable inputs. They make sense.

    In fact I forgot that there will be indeed few people that will comme directly to the homepage by typing the URL directly into the web browser. If they do, I'd prefer them to know more about the business I'm launching, the blog's purpose etc.

    So indeed if I intend to increase the number of subscribers I would create a Landing page with all the benefits of the freebie etc.

    So the key phrase here is except in some specific cases "we chose where to drive traffic and for what goal".

    Thanks a lot.
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  • Profile picture of the author DABK
    Actually, you're selling a freebie... I know, seems like an oxymoron, but people pass on freebies all the time, unless you sell them on the idea that they should get it.

    So, sale page that sells the freebie.


    Originally Posted by Berboo View Post

    Hi,

    I'm seeing two kind of homepages :

    - The Sales Letter HomePage :
    As it says, it's a long, very long homepage written in a sales letter style to get the FREEBIE : all the reasons for you to get it, the benefits of the BONUS etc. This appears directly under the domain name (at www.mydomain.com for instance) with no menu on the top of the page, even the logo isn't always there.

    - The Classical Homepage
    Free Bonus on top of the page, what the company does, testimonials, short who am I etc...

    So my question is why should someone goes for the first or the second? I find the first homepage disturbing, even frustrating...

    So what do you think? What is your homepage style?

    Thanks
    {{ DiscussionBoard.errors[11266616].message }}

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