Does anyone here have success sending cold traffic to long form sales pages? I ask because I was watching a video that mentioned they wouldn't send cold traffic to a long form sales page.
I am working on a campaign for a job interview course.
I want to use paid search to target people looking for "how to prep for a job interview", etc. From our surveying, most people begin that research after scheduling the interview.
My thought is these people have some built-in urgency because the interview is going to right around the corner. I likely won't have the time to capture an email and send them through a drip campaign in time for their interview. Hence, testing the long form sales page.
We will be running other (non-search) campaigns to target people who may not be as far along. For them we will work them through an email campaign.
Anyway, I wanted to get thoughts of people who have done it, to see if it has worked for you.