Six Year Old Made $11 Million Last Year

by Steve B 49 replies
Could it really be so simple?

Thanks to parents that helped him monetize his dream job, six year old Ryan gets paid for opening new toys, playing with them and reviewing them on his YouTube channel, "Ryan ToysReview." According to Forbes, Ryan is the 8th highest earner on YouTube right now.

Stumped by a six year old? IM too difficult? Do people really make money online?

Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!

Sources:
Business Insider
The Verge

Have a great envious day,

Steve
#main internet marketing discussion forum #$11 #made #million #year
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  • Profile picture of the author Brent Stangel
    Thanks to parents that helped him monetize his dream job
    Maybe there is a high percentage of orphans who try and fail??

    Brent
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    • Profile picture of the author gianbizz
      Maybe there is a high percentage of orphans who try and fail??
      yeah maybe
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  • Profile picture of the author agmccall
    Originally Posted by Steve B View Post

    Could it really be so simple?

    Thanks to parents that helped him monetize his dream job
    Personally, I think it was the parents that monetized their son. More power to them.

    al
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    • Profile picture of the author Steve B
      Originally Posted by agmccall View Post

      Personally, I think it was the parents that monetized their son. More power to them.

      Yes, of course, you are right Al. Which brings the thought to mind,

      Have you ever considered helping your kid(s) to set up some simple online income streams? If a young person today started learning and earning online, wouldn't that be a valuable skill to develop as they are growing into adulthood?

      Then again, we've got to know how to do it ourselves first!

      Steve
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      • Profile picture of the author agmccall
        Originally Posted by Steve B View Post

        Yes, of course, you are right Al. Which brings the thought to mind,

        Have you ever considered helping your kid(s) to set up some simple online income streams? If a young person today started learning and earning online, wouldn't that be a valuable skill to develop as they are growing into adulthood?

        Then again, we've got to know how to do it ourselves first!

        Steve
        But, is that what they are doing. The average 6 year old thinks they are rich when Grandma gives them a $10.00 bill. then the kid goes to buy a toy for $50.00 and Mom and Dad just pitch in the rest. No lesson learned. Does this kid even know they are heading up a multi million dollar industry.

        I mean when you think about it. You could do reviews where you train your dog to crap on stuff and probably make a few mil doing that.

        When the 6 year old is 16 with a 16 year old attitude will anybody listen or care. Time will tell

        al
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    • Profile picture of the author lorengraham
      I agree and i dont see anything wrong with wanting to plan for your childs future
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  • Profile picture of the author DIABL0
    They were talking about him the other day on Glenn Beck.

    Had no idea he generated that much revenue. That's amazing.
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  • Profile picture of the author discrat
    Originally Posted by Steve B View Post

    Could it really be so simple?

    Thanks to parents that helped him monetize his dream job, six year old Ryan gets paid for opening new toys, playing with them and reviewing them on his YouTube channel, "Ryan ToysReview." According to Forbes, Ryan is the 8th highest earner on YouTube right now.

    Stumped by a six year old? IM too difficult? Do people really make money online?

    Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!

    Sources:
    Business Insider
    The Verge

    Have a great envious day,

    Steve
    Maybe simple concept but sure NOT easy to make $11 mil a year. No matter what you do !! But I applaud the kid and his parents. However, this particular idea has been around for a number of years now. And the amount of people trying to do it and fail miserably.... is pretty high. My girls wanted me to do this with them. But I said I would take a pass


    I think with YT you really need to come up with stuff that hasn't been done yet. Ideas that resonate with peeps on a big time level. Right now, that big guy in the big house in D.C for the next 3 years...people are "starving" for anything related to him.

    Hint : Think outside the box
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    • Profile picture of the author Mike Anthony
      Originally Posted by discrat View Post

      . Right now, that big guy in the big house in D.C for the next 3 years...people are "starving" for anything related to him.

      Hint : Think outside the box
      Got to admit thats new niche thats WIDE open
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  • Profile picture of the author Mike Anthony
    Originally Posted by Steve B View Post


    Stumped by a six year old? IM too difficult? Do people really make money online?

    Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!
    Almost all of these are really in the entertainment niche so there should be no surprise. Entertainers have made that and more offline so why not online? Its NOT just about finding a niche and a hungry audience. Its about being entertaining which by the nature of entertainment won't be very many people - much less than can have their own business.

    Thats why so many think they can duplicate these Youtube sensations and fail miserably. Its a poor model for internet marketing in general or for that matter business in general which is why you don't see legit small business pointing to the entertainment world for models.

    So no one in business should feel stumped. I certainly don't feel stumped because Taylor Swift and Jessie J can entertain and make a lot of money doing it.
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  • Profile picture of the author rhealy29
    There's been speculation that there is a lot of bot funny-business going on with that channel. I have no idea if it's true or not, but an examination of some of the channel's numbers definitely gives one pause for thought.

    For example, the channel currently has 16.9 BILLION views. The oldest video was uploaded March 16th, 2015, making the channel's content approximately 33 months old.

    That is an average of over 512 million views per month, over 6 billion a year. A quick google search tells us that as of 2016 there are ~47 million children aged 0 to 11 in the United States. The actual number of potential viewers is narrower of course but we'll use that number anyways. (https://www.childstats.gov/americasc...ables/pop1.asp)

    That would mean every single child in the US between the ages of zero and eleven would have to deliver over 127 views to the channel's videos every single year.

    Possible? Sure. Likely? I have no idea. The kids' content industry is HUGE no doubt, but these numbers are particularly staggering and it wouldn't surprise me in the least if some, if not a lot, of those views aren't actually being contributed by little eyes.

    Pewdiepie came out and claimed bot traffic and pointed to the enormous number of gibberish comments on the videos. The response was that little fingers can't type real comments. But since then comments have been disabled on all videos. Make of that what you will.
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    • Profile picture of the author sukosaki
      Very good point, of course. However, I have watched kids walking around with a tablet or smartphone on AUTOPLAY with these types of videos on. Eye watching or not, the views are there. Also, each time something like this hits the news, ADULTS are also going to see what's up on the channel = more views.

      All in all, the $11 million per year is NOT easy to come by. Regardless of the views, the WORK going into the videos still takes time. Unless you have an efficient process, you will fail like many others have trying to be the next big star.

      It's always worth a shot, you just never know. I applaud the parents for figuring this out and putting a 6-year old to work
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    • Profile picture of the author Steve B
      Originally Posted by rhealy29 View Post

      That would mean every single child in the US between the ages of zero and eleven would have to deliver over 127 views to the channel's videos every single year.

      I doubt this is all "child traffic" as you seem to be implying above. Parents, grandparents, siblings, friends, relatives, neighbors, etc. wanting to buy a particular toy for a child might be going to the channel to see what the toy is like, how the kid rates it, etc. I don't know about bot traffic, but there's got to be a lot of adult traffic going to the channel as well.

      Steve
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      • Profile picture of the author sukosaki
        I always wonder about bot traffic, but what difference would it make? Bot traffic might inflate overall numbers as reported, but that should not make much difference in earnings as I am sure YT has safe guards against that, right?
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        • Profile picture of the author rhealy29
          Originally Posted by sukosaki View Post

          I always wonder about bot traffic, but what difference would it make? Bot traffic might inflate overall numbers as reported, but that should not make much difference in earnings as I am sure YT has safe guards against that, right?
          The problem is those earnings are estimates. They're not confirmed numbers. And if you check out the channel, you'll see that some of the videos are clearly labeled as advertisements, meaning the channel owners are being paid directly for the "reviews".

          Inflated traffic numbers would go a long way to building the brand of this channel, leading to the kind of news stories you see linked in the OP, which then drive greater traffiic and greater brand awareness. This all means more actual revenue for the channel owners, both from ad placements on their videos and from companies willing to pay them for reviews.

          There is definitely an incentive to inflate the numbers. But again, whether or not that is happening, I have no idea. The sheer numbers and the speed they were attained at - including compared to other, longer-lived channels in the same niche - certainly make me wonder though.
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      • Profile picture of the author rhealy29
        Originally Posted by Steve B View Post

        I doubt this is all "child traffic" as you seem to be implying above. Parents, grandparents, siblings, friends, relatives, neighbors, etc. wanting to buy a particular toy for a child might be going to the channel to see what the toy is like, how the kid rates it, etc. I don't know about bot traffic, but there's got to be a lot of adult traffic going to the channel as well.

        Steve
        If you watch the videos on the channel, they're very, VERY geared towards children. And only a fraction of them are actually toy reviews, at least among the more recent content.

        I have no doubt there is some adult traffic to this channel, but based on the content, I can't imagine it'd be significant. And if there was any large scale adult traffic, that would make the lack of legitimate interaction even more suspicious.

        But I have an extremely hard time believing this channel is getting any significant portion of its traffic from adult viewers using these videos as pre-purchase research. Far more likely that if the traffic is entirely legitimate, that it's coming from the YouTube Kids app.
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        • Profile picture of the author Mike Anthony
          Originally Posted by rhealy29 View Post

          But I have an extremely hard time believing this channel is getting any significant portion of its traffic from adult viewers using these videos as pre-purchase research.
          I think your point about inflated clicks is a good one but I THINK your unbelief in adult traffic might indicate you don't have children.

          Your children watching and requesting a toy is THE number one prepurchase factor (in fact unless its unsafe physically, intellectually or morally it might be the ONLY factor). So the children watching drives adult traffic.
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          • Profile picture of the author rhealy29
            Originally Posted by Mike Anthony View Post

            I think your point about inflated clicks is a good one but I THINK your unbelief in adult traffic might indicate you don't have children.

            Your children watching and requesting a toy is THE number one prepurchase factor (in fact unless its unsafe physically, intellectually or morally it might be the ONLY factor). So the children watching drives adult traffic.
            Oh, again, I have no doubt there IS adult traffic. I just think it's going to make up a very small fraction of the overall traffic. Of the recent content, it seems like only about 50% of the videos are actual toy reviews, with the rest being songs, cartoons, building forts, etc. This is very clearly kids content and it's almost certainly being driven primarily, if not almost entirely, by YouTube Kids. (Assuming the traffic is all legit.) I'd imagine parents subscribing so that their kids can easily find the videos on mobile devices for is probably another huge source.
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      • Profile picture of the author lorengraham
        I do agree Steve. I say that most od the viewers are probably adults who are either search, reaearching, or shopping for a product that has been tested.
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    • Profile picture of the author savidge4
      Originally Posted by rhealy29 View Post

      That would mean every single child in the US between the ages of zero and eleven would have to deliver over 127 views to the channel's videos every single year.

      Possible? Sure. Likely? I have no idea. The kids' content industry is HUGE no doubt, but these numbers are particularly staggering and it wouldn't surprise me in the least if some, if not a lot, of those views aren't actually being contributed by little eyes.
      Anyone with kids will understand what I am about to say.. Yeah its way more than possible... you have to undertsnd that kids watch the videos one right after the other after the other, day after day.... They dont click through the ones they saw yesterday.. they watch it again and again and again.
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  • Profile picture of the author ChrisBa
    Originally Posted by Steve B View Post

    Could it really be so simple?

    Thanks to parents that helped him monetize his dream job, six year old Ryan gets paid for opening new toys, playing with them and reviewing them on his YouTube channel, "Ryan ToysReview." According to Forbes, Ryan is the 8th highest earner on YouTube right now.

    Stumped by a six year old? IM too difficult? Do people really make money online?

    Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!

    Sources:
    Business Insider
    The Verge

    Have a great envious day,

    Steve
    I saw this the other day as well. It's kind of crazy. One of my kids wants to be a youtube star (and so do her friends).

    I think the big takeaway too is the 6 year old obviously didn't start this to make money, they likely started for fun and they were still able to do amazing. It shows - fill a need and the money will come.
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  • Profile picture of the author clairelynn23
    I like what was stated earlier: "Find The Hungry Audience". It's clear to me that if you put that in the front of your marketing efforts, you will always get off to the right start, and your potential for profit will be much higher.
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  • Profile picture of the author Chris Brindamour
    Steve,

    WOW!!

    This is certainly inspirational! Do you have a link to this YouTube channel?

    Chris
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    • Profile picture of the author Steve B
      Originally Posted by Chris Brindamour View Post

      Do you have a link to this YouTube channel?
      Chris,

      I don't want to advertise the link here . . . but if you Google

      YouTube channel "Ryan ToysReview"

      you will find it in the first position of the results.

      Steve
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  • Profile picture of the author ryanbiddulph
    Another great example of something that has most folks scratching their heads, but when you passion and do things with the viewer/reader/customer in mind, and detach some from outcomes, things can really take off for you. Love it. Carry on, fellow Ryan.
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  • Profile picture of the author businessmanic
    Such an inspiring story. But I think where most people fail is finding the right niche and an idea to get attention of the audience.
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  • Profile picture of the author anayb
    Things are almost never as they seem.

    You may know Nick D'Aloisio who founded and sold a popular news summary app Summly to Yahoo at the age of 16 for a reported $30 million.

    People wondered why all the PhD's and MS Computer Science grads have difficult time doing Machine learning, natural language processing and AI and this 15 year old did it.

    What people don't know is that an Israeli company full of PhDs made the real algorithm, not the kid.

    Do you know?

    (a) Its sells to have a kid on the front of a company.
    (b) It sells to have a mom who made a website for baby sitters.
    (c) It sells to have a mom make a website for rating contractors who work in your house.

    If you check the background of that kid's parents, you will probably find they have decades of experience in marketing.
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  • Profile picture of the author lorengraham
    I have attempted several times to get my own children interested in the online business world but all they were interested in was video games. I say kudos to the parents who noticed the childs interest and from that monitozed it for the childs future. Good for him.
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  • Profile picture of the author discrat
    Very interesting. I looked at list of videos and back 2.5 years ago he had over 800 million views for one video. And consistently 70 and 80 million views for many videos.

    But it seems the Channel is losing it's traction. The views are just a fraction of what is was
    back then.

    I know my wife has strictly forbidden me for putting my kids' face and names on tape if I decide to do a YT video.

    As much as it seems fun, there is a lot of work that has to go into these videos. And they have an extreme amount of them they have produced

    I just do not think I would do that to my kids...even for the money.

    I just want them to be kids without parameters like this. Something wreaks of a little bit of exploitation, imo
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    • Profile picture of the author Steve B
      Originally Posted by discrat View Post

      I know my wife has strictly forbidden me for putting my kids' face and names on tape if I decide to do a YT video.
      Robert,

      One of the articles I read about this "business" mentioned that the family had gone to great lengths to keep their last name and location private as much as possible.

      I guess whether you call this "exploitation" or not depends upon a somewhat subjective assessment about whether this whole thing is hurting Ryan or whether it is going to give him a huge advantage over other kids. Obviously, the parents are in control of what happens to the income and they may not let Ryan have access to it for some time - we don't know how they are "administering" the proceeds.

      They did mention in one article that all the new toys Ryan gets are donated to charities after they are reviewed ... so maybe the parents are genuinely concerned about fostering a "privileged" or "entitled" child.

      We just can't know all the details as the family is keeping everything about their "business" private right now to protect themselves and Ryan.

      Thanks for your comment.

      Steve
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      • Profile picture of the author discrat
        Originally Posted by Steve B View Post

        Robert,

        One of the articles I read about this "business" mentioned that the family had gone to great lengths to keep their last name and location private as much as possible.

        I guess whether you call this "exploitation" or not depends upon a somewhat subjective assessment about whether this whole thing is hurting Ryan or whether it is going to give him a huge advantage over other kids. Obviously, the parents are in control of what happens to the income and they may not let Ryan have access to it for some time - we don't know how they are "administering" the proceeds.

        They did mention in one article that all the new toys Ryan gets are donated to charities after they are reviewed ... so maybe the parents are genuinely concerned about fostering a "privileged" or "entitled" child.

        We just can't know all the details as the family is keeping everything about their "business" private right now to protect themselves and Ryan.

        Thanks for your comment.

        Steve
        Honestly Steve, I think it's the face thing that is potentially the most damaging. They have ways of hacking peoples' personal info. and ID with just a facial image anymore. Plus, the fact there are pedophiles and sick human beings out there is another concern.
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        • Profile picture of the author Steve B
          Originally Posted by discrat View Post

          Honestly Steve, I think it's the face thing that is potentially the most damaging. They have ways of hacking peoples' personal info. and ID with just a facial image anymore. Plus, the fact there are pedophiles and sick human beings out there is another concern.

          Robert,

          We are all subjected to the same problems with facial recognition then. How many children are found in images online at Facebook? Parents displaying their family photos, pictures of kids on vacation, even local newspaper images of kids in the news. Total privacy may only be a dream with all the selfies, videos, and snapshots that find their way online.

          Steve
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          • Profile picture of the author discrat
            Originally Posted by Steve B View Post

            Robert,

            We are all subjected to the same problems with facial recognition then. How many children are found in images online at Facebook? Parents displaying their family photos, pictures of kids on vacation, even local newspaper images of kids in the news. Total privacy may only be a dream with all the selfies, videos, and snapshots that find their way online.

            Steve
            Steve, not all of us.

            That's why many of us don't do Facebook at all for that EXACT reason.

            Honestly, it boggles my mind with FB how people do that stuff over and over and over. It's unreal the stuff these mom and dads disclose on FB.

            Just to feed their egos and say "hey look at me and my beautiful family " lol
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  • Profile picture of the author Devilfish168
    Originally Posted by Steve B View Post

    Could it really be so simple?

    Thanks to parents that helped him monetize his dream job, six year old Ryan gets paid for opening new toys, playing with them and reviewing them on his YouTube channel, "Ryan ToysReview." According to Forbes, Ryan is the 8th highest earner on YouTube right now.

    Stumped by a six year old? IM too difficult? Do people really make money online?

    Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!

    Sources:
    Business Insider
    The Verge

    Have a great envious day,

    Steve
    Thought This is nothing new? Last time a kid come out bands.......than parents promote on youtube , a lot orders come in lo
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  • Profile picture of the author Ames
    What that kid is doing great. Offering content people love. Nothing to do with the get-rich-quick dream peddling that's done on here so to compare the two is apples and oranges.
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  • Profile picture of the author cearion
    Banned
    I'm guessing the parents are already rich to begin with? The parent did an amazing job.
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  • Profile picture of the author JackMr
    you can try, there is a lot of ways to make money online but you need to see it as a job and not an easy way to make money then you will succeed.
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  • Profile picture of the author Eunice21
    If you really love what you're doing you definitely became successful anyway our top billionaire start their business online. ✌
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  • Profile picture of the author Randall Magwood
    Originally Posted by Steve B View Post

    Could it really be so simple?

    Thanks to parents that helped him monetize his dream job, six year old Ryan gets paid for opening new toys, playing with them and reviewing them on his YouTube channel, "Ryan ToysReview." According to Forbes, Ryan is the 8th highest earner on YouTube right now.

    Stumped by a six year old? IM too difficult? Do people really make money online?

    Find the right niche, tap into current consumer demand, gather a hungry audience, keep them coming back, and profit!

    Sources:
    Business Insider
    The Verge

    Have a great envious day,

    Steve
    That's my lil cousin.
    Signature
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  • Profile picture of the author yasna007
    Yes possible but some one help to earn that money.
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  • Profile picture of the author Simon Baker
    Thats amazing! I hope they dont let him get access to the cash too soon. We know what happens to rich kids
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  • Profile picture of the author NyleimraGF
    This kid is amazing working to support his family at a very young age.
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  • Profile picture of the author gm777
    Did you know cats and dogs can make you very rich in short time too?

    Grumpy Cat aka Tardar Sauce

    The viral-sensation-turned-international-superstar isn't worth the $100 million that was once reported, but let's just say her bank account is one thing she shouldn't be particularly grumpy about!

    While her owners are sly about her actual net worth, she helped her owners earn somewhere in the "low six-figure" range in May 2013 -- about six months after she first appeared on Internet.

    Since then, she's earned at least a million in Grumpy-branded merchandise alone -- not to mention, she's had countless endorsements, a sponsorship with Friskies and even her own movie!
    source
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  • Profile picture of the author gm777
    Nowadays people use cryptokitties to multiply their bank accounts.
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  • Profile picture of the author v3locimD3sign
    Lucky Ryan who got sharp business minded parents Happy Go Lucky
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  • Profile picture of the author superowid
    There's always one in a million. And then there are 999,999 in a way up or down to copy paste that one. The key is always being original. And that's not easy for the rest. Nature selection will keep playing in the game.
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  • interesting topic thanks
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  • Profile picture of the author Nina Petrov
    ya but he had a good USP, if that story checks out. don't believe just anything that's out there 50% of the stories out there are not reliable.
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