How would you market this idea?

22 replies
So I want to open a website like Amazon, eBay, and Wish app. How would you guys want to market this idea to platforms?
My idea was to market it as a discount place where people can buy neat things for a cheaper price than that of other companies. I would find my deals through sources and sell it for a bit higher price, but lower than that of the other competitors.
#idea #market
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  • Profile picture of the author ChrisBa
    How do you plan on competing with the big boys you mentioned?
    I think this would be a large uphill battle with a very high cost to brand and bring awareness.
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    • Profile picture of the author Nhat Le
      yes, this will be a very expensive battle but I believe I can do it. If I can somehow gather more people to help me on this project!
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      • Profile picture of the author Brent Stangel
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        Originally Posted by Nhat Le View Post

        yes, this will be a very expensive battle but I believe I can do it. If I can somehow gather more people to help me on this project!
        Delusions of grandeur.

        Maybe you should set your sites lower to start, like selling one product or line of products.

        The sites you mention did not start out as big as they are. It took a lot of time and a lot of work. To think you can just jump right in and run with them is...delusional.

        Brent
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      • Profile picture of the author Steve B
        Originally Posted by Nhat Le View Post

        yes, this will be a very expensive battle but I believe I can do it

        Whatever you decide to do . . . grow into it. Start on a small manageable scale, optimize your selling system, begin gathering your audience and affiliates, then test and optimize. Don't scale anything until you know you can make a profit. Right now, your dreams are so grandiose, they are really pipe dreams.

        No one wants you to fail. Online business is outright WAR and it is best approached by picking your battles so you don't get killed before you make your first sale!

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      • Originally Posted by Nhat Le View Post

        yes, this will be a very expensive battle but I believe I can do it. If I can somehow gather more people to help me on this project!
        So you have no 'grand idea', no way to make yourself stand out other than 'low prices', and no BUSINESS plan....

        So what can we do for you exactly?
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  • Profile picture of the author Jason Kanigan
    Niche down, get specific on who you are helping and what you're getting them at a discount. Go big on the Why and stories. The target market should have shared psychographics: beliefs, loves, appreciation of.

    This afternoon I talked with a young guy who put together an ecommerce store for patriotic Americans. Basically Republicans lol but his target market has shared beliefs in love of country, love of its symbols, often a military or paramilitary (police, fire) background. That's something he can work with. I also speak with plenty of ecommerce store owners who have no idea what they are doing...just throw a bunch of crap up there without any rhyme or reason, and then wonder why it doesn't sell. (Worst thing: they change the products every week because it's easy! And then they're astonished that they don't gain any traction because they're busy hunting for the magic bullet!)

    My guy today can sell a flashlight. And he shouldn't just be selling the gizmo: he should be selling the STORY of how that flashlight was used to do something patriotic like light the family's way to safety when the power went out.

    I see so many people who don't even try to use their brains when it comes to marketing. The product itself is the least exciting, most boring, basic thing...and if all you do is present it and its "who cares" features all you'll appeal to is the commodity mindset. And then you're back to our old enemy, lowest price.

    EDIT: because someone is going to say, "Kanigan says make up a story about the product!" because they lack imagination, No, that is not what I'm saying. You go to the manufacturer for stories like that from testimonials. Oh, your $1 alibaba supplier of cheap crap doesn't have testimonials like that? Maybe now you'll start thinking. Get better suppliers. Get those stories. GET A REASON for people to come to your site and buy from you and come back and buy more from you.

    PS. You don't have much of an idea. It's a platform. That's it. You need a market, a niche, something you can protect and expand on.
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  • Profile picture of the author aizaku
    if you plan to slay those dragons that you mentioned I hope you are young, incredibly intelligent, single and rich.

    that's a tall order friend

    -Ike Paz
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  • Originally Posted by Nhat Le View Post

    So I want to open a website like Amazon, eBay, and Wish app. How would you guys want to market this idea to platforms?
    Why would you want to create a website like these companies? What's the need/want/desire/pain/problem that prospects have that these companies dont already solve? Why duplicate for the sake of doing so?
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  • Profile picture of the author ezjob
    If I had a huge inventory and could manage the sales I'd create a Facebook page about the website first. Then I'd add several posts' with photos of what I'm selling.

    I would create "page post engagement" ads and see how it fares on FB. Be sure to select the correct market when creating your ad.
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  • Profile picture of the author quadagon
    Are you looking to start an e-commerce site or a marketplace? ebay and wish are marketplaces and amazon is a hybrid between a marketplace and their own ecommerce store.

    They are different business models with different challenges.

    I invested in a recruitment start a while ago and one of the biggest chas we had was putting together a team if you are aiming big then you need a very good experienced team and deep pockets.

    If it was me I would headhunting people who have experience with this business model (which ever one it is) and trying to get a team together before raising venture capital.
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  • Profile picture of the author ImAdmirer
    You must start small and build your way up. You see Rome was not built in a day!

    You can begin with paid solo ads, google adwords for the start. Once you progress and if you are really serious then you may use media space (like TV for instance).

    Further, all the world today is in a closed niche of social media. Taking to social media platforms for marketing and viral marketing should be considered seriously. They are not to be underestimated. Gradually you should succeed with patience and hard work.
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  • Profile picture of the author Kurt
    Originally Posted by Nhat Le View Post

    So I want to open a website like Amazon, eBay, and Wish app. How would you guys want to market this idea to platforms?
    My idea was to market it as a discount place where people can buy neat things for a cheaper price than that of other companies. I would find my deals through sources and sell it for a bit higher price, but lower than that of the other competitors.
    That's not marketing, that's positioning which is a subset of marketing.

    What's your business plan? Do you think the sites you mention above all didn't have a well thought out business plan? Your business plan should include things like a budget as well as a marketing plan.

    Since I have no idea of your skills or plan, I suggest you find the "deals" first, then sell them on the platforms you mentioned above and see if you can actually make a profit. A lot of marketing is testing and a lot of good business planning is reducing risk.
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  • Profile picture of the author Neal01
    This will take a while and with so many people doing it will take time to get there so this must be something you are passionate about.

    Remember Amazon got started in the 90's so have been going for over 20 years, are you prepared to put in this time if required?

    Focus on the small things first before looking to take on Amazon or ebay, they have vast fortunes to swallow most people online and often do.

    Get a good business plan together before doing anything else.

    Who are you target customers, where are they, how much time can you dedicate every day? Can you put money into this or just time? What are you going to sell?

    So much to consider before you can get started.
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  • Profile picture of the author OptedIn
    Nothing worse than trying to reinvent the wheel. Especially if it's rolling along at 1000 MPH.

    Save your money!
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  • Profile picture of the author megamind22
    Well said guys cause thats a dream that may not come through unless if you have money to burn. Those blog are authority sites that have stood the taste of time. They've done the proper leg work invested money and time to get to where they are today so why don;t you start by ranking easy to rank keyword terms and build it up from there?

    That is what I will do anyway if I were you cause this things takes time and a lot of work
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  • Profile picture of the author superowid
    Why not just sell your products at lower price or great deal at those marketplaces? And start making much more money? If you can't fight them, then be friend with them.
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  • Profile picture of the author anayb
    Originally Posted by Nhat Le View Post

    So I want to open a website like Amazon, eBay, and Wish app. How would you guys want to market this idea to platforms?
    My idea was to market it as a discount place where people can buy neat things for a cheaper price than that of other companies. I would find my deals through sources and sell it for a bit higher price, but lower than that of the other competitors.
    Nobody can, including you, Google and Microsoft because of the market share. Look for another much more easier business model. It's no longer possible to compete against Amazon or Ebay after almost 20 years in business successfully.
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  • Profile picture of the author PPG19
    Not a good idea, this is not even an idea. As others have already said niche down. Trying to replicate an amazon like site is a bad idea unless you have a couple of millions of $ to waste on it and maybe that won't even be enough to be competing with the others...
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  • Profile picture of the author TeamBringIt
    Just because, you are going to be cheaper will not give you an advantage over those global competitors. You are entering a very saturated market and you do not have enough money to out-brand those other businesses. I'd not waste my time on this one. Unless, you have a different angle or approach that those other brands are not using. Even if you did have a different approach it can take years, for it to catch on!
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  • Profile picture of the author Jonathan 2.0
    "We'll give you 3 products for the price of 1 (no matter what you buy) ... 365 days a year!"
    [Then a domain reflecting that idea.]

    (Just a thought.)
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  • Profile picture of the author mohdmacki
    It wouldnt be that easy to compete unless you have something very unique concept like kickstarters do to raise the funds, inshort your idea should be able create Buzz and Create Loads of Word Of Mouth Marketers who can help to spread word like crazy.
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    • Profile picture of the author Jonathan 2.0
      P.S.

      GivingYouThreeForOne.com

      (Available.)
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